Kailey Mclaughlin Rich Email & Phone Number

Livermore, California

Located in Livermore, Rich Design Co is one of the fastest growing retailers of personalized wedding décor and gifts in the online marketplace. With a variety of fun, personalized products, RDC can provide couples with items that reflect their personal style to create a look that’s uniquely theirs. From wooden signs to personalized ring dishes, RDC provides stylish, on-trend décor and gifts perfect for every couple. For more information, visit www.richdesignco.com

Livermore, Ca

Provide marketing planning and leadership to the company in order to meet and exceed annual goals. Contributed to an overall company sales growth of 85% over the past 3 years. Responsibilities:* Develop marketing strategy/objectives and annual plan by studying financials, setting goals, tracking demand, identifying customer needs, and monitoring the competition. * Prepare and maintain annual budget by analyzing previous year’s spending, company financial objectives, and scheduling… Show more Provide marketing planning and leadership to the company in order to meet and exceed annual goals. Contributed to an overall company sales growth of 85% over the past 3 years. Responsibilities:* Develop marketing strategy/objectives and annual plan by studying financials, setting goals, tracking demand, identifying customer needs, and monitoring the competition. * Prepare and maintain annual budget by analyzing previous year’s spending, company financial objectives, and scheduling expenditures. Work with accounting to track budget and ROI on marketing activities, promotions, and tradeshows.* Acquire and analyze data to measure effectiveness of marketing program and provide monthly reports to company executives.* Evaluate current and future market trends to determine new services or product opportunities. Conduct research on the life safety and construction markets and perform competition studies. Design and develop additional collateral and determine new product/service launch plan. * Oversee a team of two, including a Marketing Coordinator and Administrative Assistant. Provide team with personal and group objectives and follow up on results. Develop team by providing guidance and educational opportunities for their continued growth. * Direct and develop sales promotions, advertising, and online content generation to help obtain market share. Develop content marketing calendar. Supervise content development and maintenance of company blog and social media pages, including both video and written content. Plan, develop, and execute promotional offers and specials. Provide materials for distribution and promotion of special offers and coordinate with operations and sales teams on their execution.* Design graphics for website, emails, promotional print materials, direct mail, brochures, and trade show signs/booth. Also manage relations with third-party vendors and negotiate for best rates on printing, advertising, promotional items, etc. Show less

Stockton, California

Provide execution and guidance for online and digital marketing strategies for the company’s 50+ health clubs across California. Established the first company blog and social media advertising campaigns. Established an exercise video campaign to encourage customer retention and proper use of club equipment. Responsibilities:* Develop and deliver video marketing. Film, edit, and publish videos for social networks, blogs, and digital signage. * Manage email marketing programs… Show more Provide execution and guidance for online and digital marketing strategies for the company’s 50+ health clubs across California. Established the first company blog and social media advertising campaigns. Established an exercise video campaign to encourage customer retention and proper use of club equipment. Responsibilities:* Develop and deliver video marketing. Film, edit, and publish videos for social networks, blogs, and digital signage. * Manage email marketing programs, including contact list development and maintenance, content generation, scheduling, and reporting. * Maintain company blog, digital signage, social media content, online advertising, and interactive retention programs.* Provide support to the marketing team in order to accomplish objectives. Show less

Alameda, Ca

Act as a marketing liason and support for US channel partners and work with sales and product managers to coordinate tradeshow participation, new product launches, and video marketing. Laid off at sale of company during economic downturn in 2010. Responsibilities:* Video, website, and email marketing management for US tradeshows. Established email newsletter for US channel partners. * Work with New Product Introduction team to create branding and plan for new product launches.

Novato, Ca

Worked with Marketing Associate to execute marketing plan for the company. From campaign metrics to advertising placement schedules, to email marketing. Developed a customer and lead tracking system to measure effectiveness of marketing campaigns and website before marketing automation systems were economically feasible. Responsibilities:* Responsible for the evaluation of marketing efforts and ROI metrics as well as evaluation of customer surveys, and preparing quarterly reports on… Show more Worked with Marketing Associate to execute marketing plan for the company. From campaign metrics to advertising placement schedules, to email marketing. Developed a customer and lead tracking system to measure effectiveness of marketing campaigns and website before marketing automation systems were economically feasible. Responsibilities:* Responsible for the evaluation of marketing efforts and ROI metrics as well as evaluation of customer surveys, and preparing quarterly reports on progress. * Maintained print ad schedule, coordinated with magazine representatives to submit ad artwork in a timely manner, assisted with the creation of a new print campaign.* Planned company, promotional, and industry events, including meetings, tradeshows and conferences. Worked with outside vendors and facilities personnel to ensure events stayed within budget. Promoted events through several marketing channels. * Maintained and monitored PPC and email newsletter campaigns. Content creation for email blasts and landing pages. * Assisted with website maintenance including updating with new press releases, new trade shows, company newsletters and general news. Social Media campaigns including Facebook, Twitter and a company blog and their integration with HubSpot software for simplified maintenance and lead tracking. Show less