Kailey Poort Fulton Email & Phone Number

Detroit, Michigan, United States

Detroit, Michigan, United States

Detroit, Michigan, United States

• Develop and advance marketing content strategies for use in all mediums to support WSU's SOM Office of Medical Education admission.
• Recruit and manage SOM Student Ambassadors of 50+ members to support recruitment initiatives, through the creation of new monthly topic-centered events, student-prospective student outreach efforts and general current.
• Deploy competitive strategies for student outreach and marketing initiatives by establishing innovative approaches in monthly communication from administration, interactive tours, video content, and refining digital.
• Cultivate relationships and collaborate with current students, the SOM enrollment management team and the Office of Marketing and Communications to identify overseen opportunities for enhancing the messages for the.
• Create and manage the SOM M.D. marketing budget, ensuring appropriate allocation to initiatives needed to increase awareness.
• Develop strategies for showcasing WSU's SOM administration, faculty, and facilities by re-envisioning Second Look Day, creation of Open House event, and general occasions to demonstrate expertise and differentiators.

Greater Detroit Area

• Created and implemented a comprehensive state-wide marketing and communication plan, supporting key fundraising initiatives and greater awareness of the mission of the organization.
• Developed and managed media strategy efforts to increase regional and state-wide promotion, with on-site support at media opportunities.
• Led fundraising initiatives and develop key metrics to target qualified partners for planned giving.
• Worked directly with leadership team to create an annual marketing and communication content.
• Coordinated and attend fundraising events to strengthen community partnerships with local organization.
• Managed THAW social media platforms, including Facebook, Instagram, and Twitter, growing channels with content about past clients.

Greater Detroit Area

• Responsible for creating, implementing and measuring the success of a comprehensive marketing plan that will enhance the organization and affiliate programs’ image and position within the marketplace and the general.
• Ensured articulation of organization’s desired image and position, consistent communication of image and position throughout the organization, and assure communication of image and position to all constituencies, both.
• Developed and reinforced editorial direction, design, production and distribution of all organization publications.
• Managed copywriting, design, and production of collateral such as brochures, press releases, website graphics, advertising, and other creative or promotional materials.
• Provided counsel to senior management on marketing, communications and public relations activities.

Greater Detroit Area

• Supervise and manage a staff of up to nine, dependent on project and the complexity of task.
• Lead fully-integrated marketing campaigns for the organization's highest revenue based events, including the Mackinac Policy Conference, the Detroit Policy Conference and the MICHauto Summit - averaging between 30 to.
• Guide strategic and tactical direction of existing and programs in infancy through idea-mapping, effective feedback and solving client concerns.
• Create messaging, audience segmentation and appropriate channels to disseminate information for all communication.
• Serve as project lead for events and initiatives that involve prominent business executives from the region and dignitaries, both nationally and internationally.
• Manage creative print and digital projects including economic development programs and key government relations efforts.

Greater Detroit Area

• Developed fully-integrated marketing campaigns to guide all creative and digital projects including economic development programs, government relations activities and the largest signature event, the Mackinac Policy.
• Served as lead project manager with internal clients to cultivate increased internal collaboration and external partner connections.
• Implemented strategic direction and guidance to ensure all program marketing projects represented the organization appropriately and client deliverables were met and/or exceeded.
• Initiated and leveraged all program web and digital presence for programs, including content development, targeted audience reach and appropriate communication channels.

Greater Detroit Area

• Created end-to-end solutions and executed e-mail communications for the Chamber while providing strategic tactics to reach over 8,000 Chamber and association members.
• Directed organizational wide social network content for Facebook, Twitter and LinkedIn.
• Crafted and executed web strategy for the entire organization, including all Chamber programs.
• Administered monthly and quarterly web and social media reports on activity for the entire organization.
• Managed web specific projects that involved overseeing and providing feedback up to four staff on specific projects, including web content development, creative and digital graphic materials.

• Authored and developed website content for various industries; including automotive, print and social networking.
• Gathered and utilized research from multiple market channels and interacted with technical personnel to gather detailed product knowledge.
• Composed blog entries, print and online marketing materials for Print Metro and other clientele.
• Interpreted and gained a working knowledge of HTML coding and CSS for various web layouts.

• Developed and created writable online form for solicitation of environmental projects between university departments.
• Directly managed environmental themed multimedia projects; including planning, development, and presentation of projects.
• Generated multimedia projects, including but not limited to video, animated graphic, and story writing.
• Optimized social media networks for the Physical Plant Division; including Facebook, Twitter and MSU Physical Plant Division website.

• Monitored and updated information on social media networks.
• Authored Physical Plant Newsletter articles and Press Releases.
• Constructed weekly/monthly MSU Construction Junction meeting presentations and meeting follow-up.
• Ongoing creation of “Be Spartan Green” media projects.
• Provided assistance in planning grand opening events including; MSU Surplus and Recycling Center and the Farm Lane Underpasses in October 2009.