Kaili Shore Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Supported the planning and development of social media content working with strategic communicators, digital strategists, marketers, sponsorship and event pros, writers, designers and videographers.• Coordinated the content calendar while considering optimal scheduling to support campaigns, client engagement, and digital metrics driving results for the organization.• Used social media marketing tools to build reports and listening projects as required.• Ensured brand voice and personality was communicated consistently across all social media channels.

• Curated and wrote engaging social media content for client content calendars on a monthly basis• Created clear and compelling social media strategies for clients• Found and built brand voices and tones for client social media strategies• Developed and wrote content for client websites, ranging from full website rebranding projects to landing pages

Banff, Alberta, Canada

• Coordinated, oversaw and developed social media and online presence• Provided writing, editing, and graphic design skills for a multitude of projects and initiatives such as presentations, reports, new releases, advertisements and online communications• Oversaw website content in conjunction with the Operations Manager to ensure digital content in relevant and appropriate updates are made• Sourced and managed external services relating to online communications using creative and analytical skills

Banff, Alberta, Canada

• Represented the Town of Banff as an advocate for the public health and safety of residents, visitors and businesses• Increased public awareness about actions needed to contain the spread of COVID-19• Monitored personal distancing on public sidewalks and identified when people needed to create more space• Shared information about provincial health orders and local bylaws• Worked alongside Peace Officers and Municipal Enforcement to monitor and report business compliance with restrictions

Banff, Alberta, Canada

• Applied critical thinking and provided accurate information to visitors and residents about relevant retail, medical, food and other services• Provided information, or referred visitors to other resources, about Banff and National Park tourism opportunities• Compiled feedback from residents and visitors regarding Bear Street experience • Monitored and adjusted temporary signage on Bear Street for pedestrian traffic

Banff, Alberta

• Utilized multiple social media channels and live chat to actively engage with local and international visitors in a timely manner to promote the Banff and Lake Louise area• Created and published copy for social media posts for visitor service channels• Applied consumer marketing content and tools available to enhance the visitor experience and inspire travel• Aided visitors in planning their trips to Banff National Park with expert recommendations on accommodations, activities, and restaurants• Collected statistics as identified by the organization and tracked progress against key performance indicators, goals, and messaging• Generated leads and sales to organization members by using experience recommendations

Edmonton, Ab

• Managed multiple social media profiles on varying platforms while creating and coordinating content and providing meaningful analytics• Developed and wrote content and copy for e-newsletters, webpages, ads, scripts, and other communications projects and campaigns • Coordinated and maintained client and agency websites, associated digital assets, and communications pieces• Created and designed client webpages, e-newsletter campaigns, resource guides, media hubs, and tourism partner guides• Provided strategic advice and planning for clients on content needs, messaging, effective tactics, and methods

• Trained new service staff on extensive food and beverage knowledge and guest experience• Ensured patrons has an enjoyable dining experience by providing quality customer service• Aided in planning and organizing large events and reservations• Worked closely with management, other wait staff, and kitchen staff to ensure optimal service

Ministry of Education• Acted as the main correspondent for the ministry’s intranet; ConnectEd• Composed, editing, and approved content for external website and ministry intranet• Tracked and monitored daily e-news clippings, social media, and traditional news stories• Composed content for formal and informal Minister and Deputy Minister messages, memos, internal e-mails, blogs, and speaking notes• Worked alongside Public Affairs Officers and Human Resources to create and distribute ministry messaging for employees and stakeholders• Assisted with planning for large projects such as Canada 150 celebrations, Employee Engagement, and New Employee Orientations

Ministry of Indigenous Relations• Planned, created, and designed audience specific materials for Alberta’s Climate Leadership Plan and National Aboriginal Day• Composed and edited content for Minister speaking notes, news releases, online bulletins, and internal communication pieces• Aided in organizing and producing Government of Alberta’s National Aboriginal Day celebration

Varsity Row

• Aided in implementation of new social media tactics and campaigns• Trained new service staff on guest experience, safety procedures, and company culture• Attended additional meetings on how to better attract public and improve quality of employee engagement and satisfaction

The Nest

Market Mall

Diploma, Public Relations

Bachelor Of Arts (Ba), English Language And Literature, General

English major, Creative Writing minor