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Always seeking a challenge, I decided that it was time to embark on an entrepreneurial journey in 2018. The Form was conceptualised as a brand that creates classic, staple pieces that would stand the test of time in terms of style and quality. Personally, I love trying out new fashion trends that come and go. It's fun, really. But as my wardrobe grew bigger, I realised that I was consistently reaching for a handful of staple pieces that paired well with fashion pieces. Soon, they wore out and I would be in search for a replacement. That's where The Form comes in.The 80-20 rule: The average person only wears 20% of their wardrobe on a regular basis. Approaching fashion with intentionality, we design each piece is designed to fit into your lifestyle, creating a closet curated with high-quality pieces that will last for years. We design clothing that belong to that 20% – pieces you can reach for again and again.
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Founder And Creative DirectorThe FormSingapore -
Founder / Creative DirectorThe Form Jul 2018 - PresentSingapore -
Assistant Product Manager, AccessoriesCartier Sep 2016 - Feb 2020Singapore• In charge of all Accessories lines – leather goods, eyewear, objects and fragrances• Define forecasts and assortment of New Product Launches• Elaborate and revise Accessories annual budget• Identify key opportunities for growth through sales analysis based on results, competition, and local trends• Contribute to the Accessories line’s strategic planning and formulate marketing plans according to trends and objectives in line with Cartier’s international brand strategy•… Show more • In charge of all Accessories lines – leather goods, eyewear, objects and fragrances• Define forecasts and assortment of New Product Launches• Elaborate and revise Accessories annual budget• Identify key opportunities for growth through sales analysis based on results, competition, and local trends• Contribute to the Accessories line’s strategic planning and formulate marketing plans according to trends and objectives in line with Cartier’s international brand strategy• Lead cross-functional departments (retail, wholesale, merchandising, training and communication) in implementation of action plans• Support the sales team through effective communication of product information to improve sales arguments Show less -
High Jewellery ExecutiveCartier May 2015 - Aug 2016Singapore• Coordinate and adapt Cartier’s international brand strategy within the High Jewellery product category • Monitor sales according to financial objectives, and provide sales support to optimise High Jewellery sales performance• Generate and analyse monthly reports to identify areas of opportunity, and formulate action plans to improve sales and stock levels• In charge of the stock management of High Jewellery (HJ), Fine Jewellery (FJ), Tradition, and Special Order creations in… Show more • Coordinate and adapt Cartier’s international brand strategy within the High Jewellery product category • Monitor sales according to financial objectives, and provide sales support to optimise High Jewellery sales performance• Generate and analyse monthly reports to identify areas of opportunity, and formulate action plans to improve sales and stock levels• In charge of the stock management of High Jewellery (HJ), Fine Jewellery (FJ), Tradition, and Special Order creations in accordance with the brand’s strategic objectives• Support the sales team and various internal stakeholders by communicating product information regularly and in a timely manner• Ensure an efficient supply-chain through effective coordination with the Logistics and Warehouse teams• In charge of HJ VIPs profile maintenance, supporting boutique staff with network development plans• Develop action plans for HJ client recruitment• Work closely with the Visual Merchandiser to ensure optimal visibility of HJ creations in all boutiques• Plan and execute local and international HJ events• Perform market and competitor research Show less -
Merchandiser - Kate Spade SaturdayValiram Group 2014 - Apr 2015Singapore• Worked closely and effectively with the Regional Buyer to prepare for seasonal buys• In charge of preparing trend analysis reports and business recaps of past buys for presentation to the brand principal• Consistently monitored sales performance in terms of sell-through and inventory• Performed inventory management and control, maintaining healthy stock levels in stores at all times• Planned and adjusted merchandise mix efficiently to maximise use of shop space and… Show more • Worked closely and effectively with the Regional Buyer to prepare for seasonal buys• In charge of preparing trend analysis reports and business recaps of past buys for presentation to the brand principal• Consistently monitored sales performance in terms of sell-through and inventory• Performed inventory management and control, maintaining healthy stock levels in stores at all times• Planned and adjusted merchandise mix efficiently to maximise use of shop space and profitability• Liaised effectively with relevant departments to prepare for the launch of more stores regionally (Indonesia and Malaysia)• Responsible for ensuring order is fulfilled, and shipments are delivered and merchandised at stores in a timely fashion• In charge of the brand’s weekly and monthly reports• Reported directly to the Regional Buyer, General Manager, Merchandising Manager and relevant parties from the brand principal• Worked closely with the Visual Merchandising and Marketing teams to introduce new collections to customers, optimise sales and build brand image Show less -
Buyer & Merchandising ExecutiveGri Fashion Pte Ltd (Nine West) 2013 - Sep 2014• Solely responsible for the buying and merchandising of Nine West Ready-to-Wear (RTW) merchandise• Successfully launched all four physical Combo stores in Singapore and Malaysia, bringing the new RTW line into the local markets• Effectively hit sales targets at all physical store locations, and handled budget re-projections based on market changes• Consistently evaluated sales performance through sales data and sell-through analysis, as well as market trend and competitor… Show more • Solely responsible for the buying and merchandising of Nine West Ready-to-Wear (RTW) merchandise• Successfully launched all four physical Combo stores in Singapore and Malaysia, bringing the new RTW line into the local markets• Effectively hit sales targets at all physical store locations, and handled budget re-projections based on market changes• Consistently evaluated sales performance through sales data and sell-through analysis, as well as market trend and competitor analysis• Handled OTB budgets, performed overseas buying trips• Planned merchandise mix• Performed stock analysis and ensured healthy sell-through of RTW merchandise through inventory management• In charge of conducting seasonal product training for all relevant staff• Worked closely with the Marketing team to promote higher sales and improve brand image through planning of promotions and events (e.g. fashion shows, VIP and Press nights, etc.)• Reported directly to the Brand Manager, Country Manager, and the RTW team in Hong Kong• In-charge of the visual merchandising of Nine West Ready-to-Wear merchandise in all four Combo stores Show less
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Retail & Marketing ExecutiveEcho Of Nature Pte Ltd Oct 2012 - Sep 2013• Reported directly to the Director and Vice-President of the company• Performed visual merchandising for all six Echo outlets and received positive feedback from store managers • Successfully negotiated for advertising platforms with mall managements (e.g. placement of signage and poster on hoardings within the mall at no cost)• In-charge of selecting products for feature in magazine spreads and mall newsletters• Organised the company’s bi-annual catalogue photo-shoot and… Show more • Reported directly to the Director and Vice-President of the company• Performed visual merchandising for all six Echo outlets and received positive feedback from store managers • Successfully negotiated for advertising platforms with mall managements (e.g. placement of signage and poster on hoardings within the mall at no cost)• In-charge of selecting products for feature in magazine spreads and mall newsletters• Organised the company’s bi-annual catalogue photo-shoot and catalogue production from conception to execution and distribution; catalogues were well-received by customers• Consistently managed company’s website and Facebook account, effectively increasing Echo’s presence online Show less
Kailing Wu Skills
Kailing Wu Education Details
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Fashion Marketing & Management -
Project & Facilities Management (Honours)
Frequently Asked Questions about Kailing Wu
What company does Kailing Wu work for?
Kailing Wu works for The Form
What is Kailing Wu's role at the current company?
Kailing Wu's current role is Founder and Creative Director.
What is Kailing Wu's email address?
Kailing Wu's email address is ka****@****ier.com
What schools did Kailing Wu attend?
Kailing Wu attended Raffles Design Institute, National University Of Singapore.
What are some of Kailing Wu's interests?
Kailing Wu has interest in Fashion Buying, Children, Visual Merchandising, Fashion Management, Fashion Merchandising, Operations, Fashion Marketing.
What skills is Kailing Wu known for?
Kailing Wu has skills like Fashion Buying, Fashion Merchandising, Merchandising, Visual Merchandising, Inventory Management, As400 System, Qlikview, M3, Etp, Erp Software, Lawson Business Intelligence, Merchandise Planning.
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Kailing Wu
I Am A Master Student In Goethe University. Now I’M Open To Internship Or Working Student Position.Frankfurt
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