Kailin Weatherspoon

Kailin Weatherspoon Email and Phone Number

CEO and Co Founder @ TenStrat Performance Marketing
San Diego, CA, US
Kailin Weatherspoon's Location
San Diego, California, United States, United States
Kailin Weatherspoon's Contact Details
About Kailin Weatherspoon

I am a senior marketing leader with proven results in developing and executing online marketing strategies. I am known for marketing & executing next level strategies that maximize revenue, grow customer acquisition, enhance customer lifetime value, and drive profit. My expertise is in leading all stages of online retailers from startup to enterprise to develop marketing plans and structures that accelerate their e-commerce growth. I believe in the power of leveraging customer behavior and analytics to drive performance optimization, and that all great marketing results are driven by a culture of test and learn. I am deeply passionate about developing seamless online customer experiences that strengthen brand loyalty and enhance customer lifetime value. My areas of expertise include:• Marketing forecasting and planning• Performance media strategy and optimization• Digital marketing channel strategy: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media marketing, Affiliate, Display, Retargeting.• Email Marketing• Customer experience management• Brand and campaign management, including new product launch• Dashboard and KPI Development• Website and Customer analytics• Team building/ Mentoring

Kailin Weatherspoon's Current Company Details
TenStrat Performance Marketing

Tenstrat Performance Marketing

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CEO and Co Founder
San Diego, CA, US
Website:
tenstrat.com
Employees:
4
Kailin Weatherspoon Work Experience Details
  • Tenstrat Performance Marketing
    Ceo And Co Founder
    Tenstrat Performance Marketing
    San Diego, Ca, Us
  • Tenstrat Performance Marketing
    Ceo & Co Founder
    Tenstrat Performance Marketing 2023 - Present
  • Nextleft
    Paid Media Consultant
    Nextleft Feb 2021 - Sep 2022
    San Diego, California, Us
  • Petco
    Director Of Marketing Strategy
    Petco Oct 2018 - Mar 2020
    San Diego, California, Us
    Defined marketing strategy for Petco.com to achieve aggressive double-digit growth objectives for 2019. Championed the development of innovative omni-channel media investment and optimization model.
  • Dr. Squatch Soap Co.
    Head Of Marketing
    Dr. Squatch Soap Co. Jan 2018 - Jun 2018
    Marina Del Rey, California, Us
    Conducted customer data and opportunity analysis that led to the creation of a strategic marketing plan for aggressive revenue growth. Managed all marketing channel development and implementation, performance analysis, creative production, and budget planning. • Identified key customer retention drivers and developed strategies to optimize Lifetime Value. This included the development of a new drip series campaign focused on driving soap subscription acquisition and retention. • Established testing of new marketing channels including affiliates, paid search, SEO, social influencers, podcast advertising and a brand ambassador program.• Developed a network of strategic brand partnerships for cobranded marketing opportunities.
  • Ftd Companies
    Director Of Marketing
    Ftd Companies Apr 2016 - Jan 2018
    Chicago, Illinois, Us
    Owned the strategic direction and marketing P&L for the ProFlowers brand. Managed the planning, scheduling and execution of campaigns on time, on target and on budget through effective planning, logistics and implementation.Defined marketing strategies that returned growth after 2 years of consecutive revenue and new customer acquisition decline. Focused strategies on mobile development and increased mobile conversion rate by 6%.
  • Ftd Companies
    Senior Manager Retention Marketing And Strategy (Proflowers.Com/ Proplants.Com)
    Ftd Companies Jan 2015 - Apr 2016
    Chicago, Illinois, Us
    Developed strategy for driving repeat purchases, customer lifetime value, and brand engagement for ProFlowers and ProPlants. Initiated the development of campaigns that drove engagement, repurchase, cross sell, brand advocacy and loyalty.
  • Bumbleride Inc.
    Director Of Marketing
    Bumbleride Inc. Jun 2013 - Dec 2014
    Defined and developed new marketing strategies for the growth of the Bumbleride brand. Incorporated a scalable framework for marketing communication channels including: paid search, direct email, social media, industry partnerships, PR and direct mail. • Managed the re-launch of the brand website: user experience redesign to support direct-to-consumer purchasing, SEO optimization and unification of 26 country websites under 1 single domain.• Developed executive marketing dashboard and defined marketing KPI’s. Monitored brand equity performance against newly created quantitative tracking measures.
  • Bikebandit.Com
    Director Of Marketing
    Bikebandit.Com Dec 2012 - Jun 2013
    Redefined customer-centric metrics for success and realigned executive operation planning process behind these metrics. Successfully developed a marketing strategy for a reversal of historically declining growth in one year.
  • Bike Bandit.Com
    Senior Marketing Manager
    Bike Bandit.Com Jun 2012 - Dec 2012
    Promoted to manage full marketing organization: acquisition, retention, merchandising, creative services, web optimization, and analytics teams. Spearheaded the reversal of rapidly declining customer acquisition and retention metrics through proper assessment and restructure of key marketing communication channels: email marketing, paid search, organic search, affiliate marketing, shopping portals, social media marketing, and retargeting.
  • Bike Bandit.Com
    Marketing Manager
    Bike Bandit.Com Apr 2008 - May 2012
    Promoted to run customer retention marketing (email and membership channels), creative services, and web optimization team. Pioneered the first email and social media strategies for the organization.
  • Bike Bandit.Com
    Business Development Manager
    Bike Bandit.Com Aug 2006 - Apr 2008
    Developed innovative revenue initiatives for the brand including industry-related partnerships and membership programs. Drove an increase in customer acquisition and retention rates and a reduction in marketing expense.

Kailin Weatherspoon Skills

Email Marketing E Commerce Marketing Strategy Social Media Marketing Online Marketing Web Analytics Seo Marketing Communications Social Media Marketing Google Analytics Digital Strategy Start Ups Segmentation Strategic Planning Campaign Management Strategy Ppc Analytics Online Advertising Budgeting Management Brand Development Digital Marketing

Kailin Weatherspoon Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Marketing

Frequently Asked Questions about Kailin Weatherspoon

What company does Kailin Weatherspoon work for?

Kailin Weatherspoon works for Tenstrat Performance Marketing

What is Kailin Weatherspoon's role at the current company?

Kailin Weatherspoon's current role is CEO and Co Founder.

What is Kailin Weatherspoon's email address?

Kailin Weatherspoon's email address is ka****@****eft.com

What is Kailin Weatherspoon's direct phone number?

Kailin Weatherspoon's direct phone number is +185890*****

What schools did Kailin Weatherspoon attend?

Kailin Weatherspoon attended University Of Wisconsin-Madison.

What skills is Kailin Weatherspoon known for?

Kailin Weatherspoon has skills like Email Marketing, E Commerce, Marketing Strategy, Social Media Marketing, Online Marketing, Web Analytics, Seo, Marketing Communications, Social Media, Marketing, Google Analytics, Digital Strategy.

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