Kailin Weatherspoon Email & Phone Number

San Diego, Ca, Us

San Diego, California, Us

San Diego, California, Us

Defined marketing strategy for Petco.com to achieve aggressive double-digit growth objectives for 2019. Championed the development of innovative omni-channel media investment and optimization model.

Marina Del Rey, California, Us

Conducted customer data and opportunity analysis that led to the creation of a strategic marketing plan for aggressive revenue growth. Managed all marketing channel development and implementation, performance analysis, creative production, and budget planning. • Identified key customer retention drivers and developed strategies to optimize Lifetime Value. This included the development of a new drip series campaign focused on driving soap subscription acquisition and retention. • Established testing of new marketing channels including affiliates, paid search, SEO, social influencers, podcast advertising and a brand ambassador program.• Developed a network of strategic brand partnerships for cobranded marketing opportunities.

Chicago, Illinois, Us

Owned the strategic direction and marketing P&L for the ProFlowers brand. Managed the planning, scheduling and execution of campaigns on time, on target and on budget through effective planning, logistics and implementation.Defined marketing strategies that returned growth after 2 years of consecutive revenue and new customer acquisition decline. Focused strategies on mobile development and increased mobile conversion rate by 6%.

Chicago, Illinois, Us

Developed strategy for driving repeat purchases, customer lifetime value, and brand engagement for ProFlowers and ProPlants. Initiated the development of campaigns that drove engagement, repurchase, cross sell, brand advocacy and loyalty.

Defined and developed new marketing strategies for the growth of the Bumbleride brand. Incorporated a scalable framework for marketing communication channels including: paid search, direct email, social media, industry partnerships, PR and direct mail. • Managed the re-launch of the brand website: user experience redesign to support direct-to-consumer purchasing, SEO optimization and unification of 26 country websites under 1 single domain.• Developed executive marketing dashboard and defined marketing KPI’s. Monitored brand equity performance against newly created quantitative tracking measures.

Redefined customer-centric metrics for success and realigned executive operation planning process behind these metrics. Successfully developed a marketing strategy for a reversal of historically declining growth in one year.

Promoted to manage full marketing organization: acquisition, retention, merchandising, creative services, web optimization, and analytics teams. Spearheaded the reversal of rapidly declining customer acquisition and retention metrics through proper assessment and restructure of key marketing communication channels: email marketing, paid search, organic search, affiliate marketing, shopping portals, social media marketing, and retargeting.

Promoted to run customer retention marketing (email and membership channels), creative services, and web optimization team. Pioneered the first email and social media strategies for the organization.

Developed innovative revenue initiatives for the brand including industry-related partnerships and membership programs. Drove an increase in customer acquisition and retention rates and a reduction in marketing expense.