Kailin Weatherspoon Email and Phone Number
Kailin Weatherspoon work email
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Kailin Weatherspoon personal email
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Kailin Weatherspoon phone numbers
I am a senior marketing leader with proven results in developing and executing online marketing strategies. I am known for marketing & executing next level strategies that maximize revenue, grow customer acquisition, enhance customer lifetime value, and drive profit. My expertise is in leading all stages of online retailers from startup to enterprise to develop marketing plans and structures that accelerate their e-commerce growth. I believe in the power of leveraging customer behavior and analytics to drive performance optimization, and that all great marketing results are driven by a culture of test and learn. I am deeply passionate about developing seamless online customer experiences that strengthen brand loyalty and enhance customer lifetime value. My areas of expertise include:• Marketing forecasting and planning• Performance media strategy and optimization• Digital marketing channel strategy: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media marketing, Affiliate, Display, Retargeting.• Email Marketing• Customer experience management• Brand and campaign management, including new product launch• Dashboard and KPI Development• Website and Customer analytics• Team building/ Mentoring
Tenstrat Performance Marketing
View- Website:
- tenstrat.com
- Employees:
- 4
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Ceo And Co FounderTenstrat Performance MarketingSan Diego, Ca, Us -
Ceo & Co FounderTenstrat Performance Marketing 2023 - Present -
Paid Media ConsultantNextleft Feb 2021 - Sep 2022San Diego, California, Us -
Director Of Marketing StrategyPetco Oct 2018 - Mar 2020San Diego, California, UsDefined marketing strategy for Petco.com to achieve aggressive double-digit growth objectives for 2019. Championed the development of innovative omni-channel media investment and optimization model. -
Head Of MarketingDr. Squatch Soap Co. Jan 2018 - Jun 2018Marina Del Rey, California, UsConducted customer data and opportunity analysis that led to the creation of a strategic marketing plan for aggressive revenue growth. Managed all marketing channel development and implementation, performance analysis, creative production, and budget planning. • Identified key customer retention drivers and developed strategies to optimize Lifetime Value. This included the development of a new drip series campaign focused on driving soap subscription acquisition and retention. • Established testing of new marketing channels including affiliates, paid search, SEO, social influencers, podcast advertising and a brand ambassador program.• Developed a network of strategic brand partnerships for cobranded marketing opportunities. -
Director Of MarketingFtd Companies Apr 2016 - Jan 2018Chicago, Illinois, UsOwned the strategic direction and marketing P&L for the ProFlowers brand. Managed the planning, scheduling and execution of campaigns on time, on target and on budget through effective planning, logistics and implementation.Defined marketing strategies that returned growth after 2 years of consecutive revenue and new customer acquisition decline. Focused strategies on mobile development and increased mobile conversion rate by 6%. -
Senior Manager Retention Marketing And Strategy (Proflowers.Com/ Proplants.Com)Ftd Companies Jan 2015 - Apr 2016Chicago, Illinois, UsDeveloped strategy for driving repeat purchases, customer lifetime value, and brand engagement for ProFlowers and ProPlants. Initiated the development of campaigns that drove engagement, repurchase, cross sell, brand advocacy and loyalty. -
Director Of MarketingBumbleride Inc. Jun 2013 - Dec 2014Defined and developed new marketing strategies for the growth of the Bumbleride brand. Incorporated a scalable framework for marketing communication channels including: paid search, direct email, social media, industry partnerships, PR and direct mail. • Managed the re-launch of the brand website: user experience redesign to support direct-to-consumer purchasing, SEO optimization and unification of 26 country websites under 1 single domain.• Developed executive marketing dashboard and defined marketing KPI’s. Monitored brand equity performance against newly created quantitative tracking measures. -
Director Of MarketingBikebandit.Com Dec 2012 - Jun 2013Redefined customer-centric metrics for success and realigned executive operation planning process behind these metrics. Successfully developed a marketing strategy for a reversal of historically declining growth in one year.
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Senior Marketing ManagerBike Bandit.Com Jun 2012 - Dec 2012Promoted to manage full marketing organization: acquisition, retention, merchandising, creative services, web optimization, and analytics teams. Spearheaded the reversal of rapidly declining customer acquisition and retention metrics through proper assessment and restructure of key marketing communication channels: email marketing, paid search, organic search, affiliate marketing, shopping portals, social media marketing, and retargeting.
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Marketing ManagerBike Bandit.Com Apr 2008 - May 2012Promoted to run customer retention marketing (email and membership channels), creative services, and web optimization team. Pioneered the first email and social media strategies for the organization.
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Business Development ManagerBike Bandit.Com Aug 2006 - Apr 2008Developed innovative revenue initiatives for the brand including industry-related partnerships and membership programs. Drove an increase in customer acquisition and retention rates and a reduction in marketing expense.
Kailin Weatherspoon Skills
Kailin Weatherspoon Education Details
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University Of Wisconsin-MadisonMarketing
Frequently Asked Questions about Kailin Weatherspoon
What company does Kailin Weatherspoon work for?
Kailin Weatherspoon works for Tenstrat Performance Marketing
What is Kailin Weatherspoon's role at the current company?
Kailin Weatherspoon's current role is CEO and Co Founder.
What is Kailin Weatherspoon's email address?
Kailin Weatherspoon's email address is ka****@****eft.com
What is Kailin Weatherspoon's direct phone number?
Kailin Weatherspoon's direct phone number is +185890*****
What schools did Kailin Weatherspoon attend?
Kailin Weatherspoon attended University Of Wisconsin-Madison.
What skills is Kailin Weatherspoon known for?
Kailin Weatherspoon has skills like Email Marketing, E Commerce, Marketing Strategy, Social Media Marketing, Online Marketing, Web Analytics, Seo, Marketing Communications, Social Media, Marketing, Google Analytics, Digital Strategy.
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