At Formative, we're driven by work that matters. We help our clients navigate the complex worlds of marketing, advocacy, and technology. We operate in the arenas of social good and purpose-driven brands, working to design and launch campaigns, programs and platforms that maximize impact.Responsible for social media, digital and executive communications for clients with a focus on mission-driven solutions• Deliver strategic campaigns and communications, including copy, for social media channels of high-level executive leaders• Develop digital and social media strategies from owned and third-party content• Maintain deep knowledge, continuous learning and curiosity about brand management, social media and social impact fields (education, health, climate) • Leverage social listening platforms and market research to recommend editorial plans for multi-channel campaigns• Curate news and third-party content to position executives as thought-leaders in various fields, including education, philanthropy, health, and climate

Drove an integrated approach to compelling communications and stories that express the impact of philanthropic giving in advancing OHSU’s mission and inspires and engages our donor and stakeholder audiences. As the senior content strategist, I created, produced and implemented original content, creative, and digital storytelling strategies across OHSU Foundation’s owned, shared, paid and earned platforms, and partner across the University and hospital to deepen OHSU’s philanthropic footprint.

As a Marketing and Communications team member, I focus on creating a digital brand experience for Bloodworks Northwest's expansive and diverse donor base, employees, and supporters through social engagement. I collaborate across the organization to ensure the best digital channel strategy to connect the right story with the right audience at the right time to drive brand and business objectives.I recommend and implement ways to innovate, learn and evolve ways of engaging and growing donor base (blood donors, that is). Using technology and digital marketing as a connecting force, I zero in on digital channel trends and content strategies to leverage in order to retain and acquire blood donors.• Develop and implement social media marketing and strategies for organic and paid content (channels include YouTube, Facebook, Twitter, Instagram, Tik Tok, and LinkedIn)• Cultivate collaboration and opportunities with creators and social influencers• Build a thriving digital community among Bloodworks advocates and supporters• Oversee brand application on social media channels • Manage and coach social media coordinator• Own the evolution of the mobile app and UX/UI experience• Project management and operations for digital marketing projects• Support Diversity, Equity & Inclusion initiatives, and member of the Diversity & Inclusion council

I collaborate across the organization to ensure the best digital channel strategy to connect the right story with the right audience at the right time to drive brand and business objectives.I recommend and implement ways to innovate, learn and evolve ways of engaging and growing donor base (blood donors, that is). Using technology and digital marketing as a connecting force, I zero in on digital channel trends and content strategies to leverage in order to retain and acquire blood donors.• Support with CRM (DailyStory) and email marketing strategy and efforts by establishing donor journeys, segmentation development, content creation and copy writing• Own the evolution of the mobile app and UX/UI experience• Own and manage social media strategy, calendar, and content (channels include YouTube, Facebook, Twitter, Instagram and LinkedIn)• Marketing project management and operations for digital marketing, campaigns and creative projects• Support Diversity, Equity & Inclusion initiatives, and member of the Diversity & Inclusion council

As a consultant, I worked directly with tech clients to create storytelling, brand, marketing, and digital strategies (B2B, B2C). Responsibilities include: • Develop messaging, positioning, content and creative assets • Worked directly with various clients to understand marketing and brand needs, gather requirements, define objectives, deliverables and delivery dates, plan resources and develop a clear and actionable deliverable plans• Developed project scopes, budgets, and timelines involving all relevant stakeholders• Continually worked to optimize process and workflows to deliver quality outputs• Contributed content to company blog

As the Marketing & Communications PM, I ensured the successful execution of division priorities including operations and budget management, major initiatives and projects management, strategic planning and special event marketing. I connected the dots between strategy and tactics. Responsibilities and successes include:• Provided direct strategic support and consultation to the Vice President of Communications on major division initiatives and projects, staffing, team culture, plan reviews and general problem solving • Managed operational budget • Staffed and supported Board of Trustees marketing and external affairs committee • Managed campus signage and large format marketing; owned marketing for special events (Crosscut Festival) and anniversaries (University President’s 20th anniversary)• Development and completion of all marketing project request process and reviews • Collaborated with division leaders on communications, project standards and drive RASCI to deliver exceptional results to key partners and stakeholders.

Served as the chief marketing and project manager for all activities of Seattle University’s 125th Anniversary brand and campaign• Managed branding processes, communications and digital strategies throughout campaign • Directed the 125th strategy, brand application and creative approaches on various tactics and targeted audiences • Collaborated and guided staff responsible for a variety of media relations, social media and community outreach activities• Completed a successful $300,000 media and visibility campaign

• Managed the delivery, implementation, and administration of services to 75,000 alumni• Coordination support for the Assistant Vice President on key collaboration with campus partners, Alumni Board of Governors, and alumni. • Managed department inquiries about program policies, instructional questions and logistics; managed operations of the office and facilities; facilitated the hiring process. • Focused on board development, on boarding, and meetings for Alumni Board of Governors• Collaborated with the Alumni Board of Governors to provide high-quality professional experiences for alumni and to strengthen their experience with the alumni office and university. Developed and managed efficient operations and policies for the office. • Ensured and enhanced an efficient workflow for files, materials and data from program inception to delivery. • Supervised two student operations assistants, and enhanced their professional development