Research focus on pricing, consumer decision making, as well as predicting consumer behavior using neuroscience, psychology, and other data-intensive sources. Furthermore research in psychophysics, evolutionary psychology, and social cognition. Teaching various elements of consumer behavior mainly revolving around statistics, psychology, market research, neuroeconomics, pricing strategy, and entrepreneurship.

Appointed Director of Pricing Research at Neurensics, the leading international consumer neuroscience company comprised of an amazing team. Working on projects, development and validation of research algorithms, basic NeuroPricing research, as well as management and roll-out of R&D of pricing tools. Neurensics has been supporting and boosting my long-standing research on a large scale.Contact me for collaboration and insights at kai@neurensis.com

At RateBoard, I am pioneering the integration of behavioral economics and AI into our Revenue Management System. My role includes (1) implementing advanced pricing models grounded in consumer behavior insights, (2) guiding data-driven decision-making with a blend of scientific research and practical application, and (3) conducting training sessions for customers to enhance their expertise in pricing strategy.Contact me for collaboration and insights at kai@rateboard.io

Supporting and supervising marketing experts at LUXnet Consumer Behavior in establishing high-tech marketing research concepts, products, and services.http://www.luxnet-minds2markets.de/

I-COM has pioneered the first public CMO-focused global competition, connecting the magic of Data Science with the world of Marketing. The I-COM Data Science Hackathons focus on solving real problems and achieving results, often accelerating to outcomes that normally take months of work to achieve or replicate. www.i-com.org

Used neuroscientific technology to enable clients to reach ultimate customer centricity. Worked in numerous industries such as B2B flavor, fragrance & ingredients, pharmaceuticals & healthcare, FMCG, tourism, and more. Used NeuroPricing in order to target the optimal price; applied Neurensics' world-class algorithms for understanding the emotions of consumers and healthcare professionals. Transferred the technology successfully to Neurensics.

Founded consumer neuroscience institute. Applied brain scan technologies in order to help clients understand their customers better.

Taught "Methods of Consumer Research" for master students in industrial psychology

Received fellowship to study the neural basis of consumer behavior. The service products which arose from this academic research were continuously being implemented at The Neuromarketing Labs (www.junge-innovatoren.de).

Received public funding for a scientific university spin-off based on an innovative business proposal. The grant was obtained through the University of Tuebingen.

Management consulting; marketing and pricing strategy.

Management consulting; investment strategy

Dissertation research at the National Institute of Mental Health in Bethesda, MD. Joint arrangement of the International Max-Planck Research School, Tuebingen, Germany and the Graduate Partnerships Program at NIH. Thesis topic: "Neural mechanisms of Visual Adaptation to Complex Figures". Approaches: In-Vivo Neurophysiology, Neuroinformatics, Psychophysics.

Master thesis research in haptic and visual perception.

Master thesis in Neuroscience. Human visual perception research using psychophysical techniques.

FMRI research with patients suffering from Chronic Regional Pain Syndrome.

Human-machine interaction research and car safety research using EEG. Recording EEG of drivers while driving a car.

Visual perception research in human subjects using psychophysical techniques.

Studied apoptosis in cerebellar neurons.

Conducted market research studies for the consumer goods industry.

Ran numerous EEG experiments, reaction time and psychophysics studies.

Taught "Introduction to Research Methods in Psychology".

Conducted EEG studies of motor imagery.