Led web projects from planning to launch, encompassing site mapping, wireframing, prototyping, WordPress implementation, and maintenance. Enhanced digital presence in B2B and B2C sectors through strategic UX design alignment with business objectives.Developed visual identities for projects in a variety of sectors, including hospitality and property development, transforming executive briefs into visual narratives and brand guidelines.Formulated and executed B2B marketing… Show more Led web projects from planning to launch, encompassing site mapping, wireframing, prototyping, WordPress implementation, and maintenance. Enhanced digital presence in B2B and B2C sectors through strategic UX design alignment with business objectives.Developed visual identities for projects in a variety of sectors, including hospitality and property development, transforming executive briefs into visual narratives and brand guidelines.Formulated and executed B2B marketing strategies, creating branding materials and promotional content for various mediums, enhancing partner outreach and business relationships.Mentored marketing and design interns, collaborating with team members to bolster departmental capabilities and professional growth.Managed collaborations with external rendering firms for architectural projects, ensuring alignment with Graaf Group’s vision and standards through detailed briefs and visual guidelines. Show less

Spearheaded the design initiatives for omnichannel marketing campaigns, ensuring cohesive brand presence across e-commerce and physical stores to boost conversions and customer engagement.Collaborated with the marketing team on multifaceted advertising campaigns to enhance brand visibility across paid, owned, and earned media channels. Responsibilities included creating graphics and videos for social media, online advertising, email marketing, and in-store promotional… Show more Spearheaded the design initiatives for omnichannel marketing campaigns, ensuring cohesive brand presence across e-commerce and physical stores to boost conversions and customer engagement.Collaborated with the marketing team on multifaceted advertising campaigns to enhance brand visibility across paid, owned, and earned media channels. Responsibilities included creating graphics and videos for social media, online advertising, email marketing, and in-store promotional signage.Contributed to organizing fashion photo shoots, assisting with visual guidelines and supporting on-site operations alongside photographers and models.Analyzed e-commerce campaign performance, leveraging Shopify and Google Analytics to gather insights and optimize strategies for enhanced online customer engagement and sales performance. Show less

Crafted visual assets for diverse campaigns, aligning closely with brand guidelines across social media, web banners, and sponsored ads, under the mentorship of the art director.Facilitated cross-functional collaboration, effectively translating feedback from marketing and PR teams into impactful designs across motion, print, and digital mediums.Designed multi-channel marketing assets, driving engagement for extracurricular courses, bachelor's and master's programs, events, and… Show more Crafted visual assets for diverse campaigns, aligning closely with brand guidelines across social media, web banners, and sponsored ads, under the mentorship of the art director.Facilitated cross-functional collaboration, effectively translating feedback from marketing and PR teams into impactful designs across motion, print, and digital mediums.Designed multi-channel marketing assets, driving engagement for extracurricular courses, bachelor's and master's programs, events, and workshops, enhancing brand visibility and participant interest. Show less

Chosen as one of only four from numerous applicants across five design courses at the university to collaboratively manage the Studio Grid initiative, assisting professors and streamlining academic projects over a six-month term.Collaborated with colleagues to steer the design and execution of promotional materials for university events, bolstering engagement and attendance through strategic visuals and high-impact designs.Collaborated with peer graphic designers at Studio Grid;… Show more Chosen as one of only four from numerous applicants across five design courses at the university to collaboratively manage the Studio Grid initiative, assisting professors and streamlining academic projects over a six-month term.Collaborated with colleagues to steer the design and execution of promotional materials for university events, bolstering engagement and attendance through strategic visuals and high-impact designs.Collaborated with peer graphic designers at Studio Grid; leveraged my experience to mentor and guide them on art direction and technical issues, enhancing the overall quality and consistency of design outputs. Show less

Revitalised EKKO Advantage's brand presence by spearheading a comprehensive redesign of its visual identity, encompassing logo, guidelines, and promotional assets, fostering a unified and impactful image for the startup loyalty app. Designed a range of cohesive marketing campaign assets, from social media posts and motion graphics to Google ads display network banners, ensuring every piece resonated with EKKO Advantage's brand ethos.Facilitated the app's development to meet… Show more Revitalised EKKO Advantage's brand presence by spearheading a comprehensive redesign of its visual identity, encompassing logo, guidelines, and promotional assets, fostering a unified and impactful image for the startup loyalty app. Designed a range of cohesive marketing campaign assets, from social media posts and motion graphics to Google ads display network banners, ensuring every piece resonated with EKKO Advantage's brand ethos.Facilitated the app's development to meet specific business objectives by transforming C-level executive visions into actionable flowcharts, low-fidelity wireframes, and high-fidelity prototypes, ensuring third-party designers and developers accurately captured and implemented the desired features. Show less