Sitting in the driver seat of what will be a truly disruptive marketplace.

• I led a team of 15 analysts and data engineers in the marketing analytics department to find and execute optimizations in ticketing, pricing, and fan communication through social media using data and technology• Led the development of API’s to connect data from the NFL league office AWS environment to the Dolphins Azure data lake, as well as assisting in the adoption of AWS league data for over 20+ other NFL teams• Led the discussion and development for the NFL team’s bi-monthly calls to discuss how to implement blockchain technology in the NFL ecosystem• Developed automation to allow for leads generated through Facebook and Google ad campaigns to no longer need to be linked manually• Developed automation to allow for CRM scoring models to determine the correct path of closing a lead (online vs phone-call) for warm leads generated through digital marketing• Developed asset tagging metrics to allow for online attributions for sales reps who created digital landing pages for customers to use and interact with before purchasing season tickets

• I created an offer presentment model to identify customers who are likely to call retention and then provide automated recommendations for our service reps to follow based on a customers’ viewership and internet usage data that was pulled from a Hadoop environment created by my team• I led a team that updated and maintained: customer segmentation modeling (new and yet acquired customers), non-pay modeling (to determine a customers’ likelihood to fall into non-pay based on demographic, finance and census block level data), mobile customer modeling (score customers on their likelihood to leave a competitor to join the Spectrum mobile platform), Voluntary Churn model(score customers on their likelihood to disconnect service with Spectrum) and Video Downgrade model(score customers on their likelihood to downgrade video service with Spectrum) for residential subscribers• I led a team that analyzed Spectrum Originals Content performance and then made recommendations on which shows to keep to our executive team• I led trainings in the Marketing Division on how to use: Tableau, Alteryx and Google Earth Pro in order to deliver big data insights to groups within and outside of the Marketing Division that roles up to the CMO; I trained over 50 people • I created a 2020 election map of likelihood to vote red or blue by county for each county in our footprint; based on viewership data. I then partnered with our Ad Sales team to price ads by dma accordingly to maximize ad sales profit during the election cycle based upon this data

• I led a team that drove impact analysis for small to large categories by analyzing sales, customer and market data; we developed business impacting recommendations based on our analysis, influencing VP’s to implement our recommendations• I quantified modular and item decisions to drive business and analyzed data to determine impact (profit, sales, markdowns, etc.) of existing strategies and processes• I modeled data based on proposed initiatives, lead annual budgeting by establishing fiscal budgets down to the department level based on rigorous analytics and linkage to merchant strategies, and provided top-down financial model and category budget guidelines to assist category buyers • I recommended corrective actions to maximize business value by setting up APT tests to track performance • I led a team that co-created a table to model in-stock levels to predict when stores would be out of stock for food items and adjust forecast & demand schedule based on said model

• Implemented several SAS programs to complete the monthly and quarterly financial close booking process for retro reserves, dividends paid, loss & alae, and ulae for the P&C Commercial, Specialty and International segments• Represented the Reserving Unit with IT/Shared Services and kept management apprised of any new business requirements/revisions/changes occurring at CNA• Recommended efficiency improvements to current work/reports/processes through new business tools and technology learned