A senior marketer with 10+ years’ experience across the full marketing spectrum of strategy, technology and management. Although specialising in B2B marketing for most of my career, I have previous exposure to B2C, B2D & B2G marketing – fully rounding my skillset.As a true INTJ personality type I personify the ‘architect’ role and continually shape new strategies, campaigns and methodologies for improved demand-gen and business growth.By striking a rare balance between strategic/analytical and creative/innovative – I have built my reputation on my ability to think differently and originally as both a marketer and entrepreneur. I also have a natural ability for spotting and exploring future trends, forever proposing ideas for new products and services.My core skills and expertise include:• Brand & Communications• Content, Social & Inbound• Campaigns & Outbound• Ads & Creative• Digital & Channel Marketing• Buying Journey Mapping & Funnel Management• Processes & Measurement• New Product Development & GTMI have spent most of my career working in the business technology space – recently co-founding a Web3 & blockchain solutions provider in 2020 where I currently serve as CMO. My passion centres around emerging technology such as Web3, blockchain, metaverse and sustainability tech – along with championing responsible usage of the technology to progress and not oppress global populations.