Kaisa Härmälä Email & Phone Number

Helsinki, Uusimaa, Finland

Helsinki, Uusimaa, Finland

Building a vibrant and interactive sustainable living community around Ruohonjuuri. Responsible for all Ruohonjuuri content, with the goal of engaging customers in an authentic manner, increasing brand awareness, and shaping the brand's image positively. Also, managing and developing Ruohonjuuri's partnerships towards an authentic, interactive ecosystem.Key responsibilities:• Planning and updating the content strategy• Collaborating with marketing and product managers to plan the marketing calendar, including content themes, partnerships, and channel strategies on a quarterly basis, based on core messaging.• Content creation and coordination for Ruohonjuuri's own channels• Influencer marketing strategy and coordination• Developing and creating permanent brand-related content• Corporate communication and PR planning and execution, including writing and distributing press releases• Internal communication development and execution in conjunction with HR and sales management• Strategic development, execution, and organization of partnerships• Donations and charity initiatives

Helsinki, Uusimaa, Finland

Key responsibilities:• Developing and implementing performance marketing strategies and tactics to drive acquisition, conversion & brand impact • Building CRM based automated email flows in to increase the revenue coming from email campaigns• Creating and managing multi-channel marketing campaigns, including email marketing, social media advertising, and SEO, among others• Utilizing data-driven analysis and tracking metrics to optimize campaign performance, improve conversion rates, and increase ROI• Ensuring the streamline of the customer journey• Identifying new opportunities for growth, including new markets, product lines, and revenue streams.• Equipping the team with the necessary skills and knowledge to execute on the growth marketing strategy effectively

The Ateljé is a modern clothing rental service where renting clothes is made more appealing than buying new. The textile industry is one of the most polluting industries in the world. Today, it is estimated to account for up to 10% of all emissions: if we don’t act now, by 2050 it will account for 25%.The changes needed are happening too slowly. New ways of consuming fashion are needed that will affect the volumes of clothes being produced.We are here to change customer behaviors.

Helsinki, Southern Finland, Finland

Designing and executing Franckly’s marketing strategy, with high emphasis on growth. Franckly is a curated online marketplace where you can buy and sell pre-owned design, operating in 23 European countries.Key responsibilities:• Marketing strategy incl. brand launch campaign• Developing strategic marketing campaigns to help achieve business results• Social media content planning & creation• Creating visual content• Collaborating with digital marketing agency• Copywriting• Designing, executing and reporting of B2C newsletters (Finnish and global markets)• PR and press strategy and execution• Analyze data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure

Helsinki, Southern Finland, Finland

With outstanding support from over 100 design, marketing, logistics and e-commerce in-house specialists, we built and launched Finnish Design Shop’s spin-off: Franckly, an online marketplace for pre-owned design. Key responsibilities:• Monitoring and enriching 10 000+ product cards• On-site content, copywriting• Marketing strategy incl. brand launch campaign• Creating visual content• Administrative tasks

Mikonkatu

World of TRE was Finland’s largest platform for exporting and selling Nordic design. My field was on our Helsinki flagship store carrying over 300 brands at the center of Helsinki. I worked as a team with the buyer and the E-commerce Manager.Key responsibilities:• Responsible for achieving sales targets and managing budgets• Developing strategic marketing campaigns to help achieve business results• Building, developing and organizing day-to-day processes• Developing store strategies in order to expand store traffic and maximize profitability• Maintaining personnel performance by training, coaching and recruiting• Project coordination and event management• CRMLonely Planet wrote: ”If you only have time to visit one design store in Helsinki, this 2016 emporium is a brilliant bet. Showcasing the works of Finnish designers in fashion, jewellery and accessories, including umbrellas, furniture, ceramics, textiles, stationery and art, it also stocks a range of architecture and design books to fuel inspiration.”

Espoo

We opened a new store in Espoo’s biggest shopping center Iso Omena.Key responsibilities:• Responsible for achieving sales targets and managing budgets• Developing store strategies in order to expand store traffic and maximize profitability• Maintaining personnel performance by training, coaching and recruiting• Project coordination and event management• CRM• Visual merchandising• Local marketing (shopping center's own media)

Espoo & Helsinki

Key responsibilities:• Sales promotion• Visual merchandising

Helsinki

Assisting in two pop up projects:• ”Garage Garage", a pop up store filled with Scandinavian interior brands. Located in Habitare, Finland’s largest furniture, design and decoration event. • ”Xmas Garage”, a traditional pop up gift shop in the heart of Helsinki carrying over 90 brands.Key responsibilities:• Customer service• Visual merchandising

Helsinki

Key responsibilities:• Customer service at Helsinki Store• Visual merchandising• Assisting B2B sales• Building and organizing pop up stores• Assisting PR operations: showroom, event management• Social media content planning & creation• Creating visual content• E-commerce customer service and logistics• E-commerce order processing: packing, shipping, and returns