Kaisa Barkman Email & Phone Number

Helsinki Area, Finland

Castrén & Snellman Attorneys is trusted advisor in all demanding legal services: mergers and acquisitions, disputes and other specialised fields of business law. With our team of 280 professionals we help our clients build sustainable success stories.We are known for our straightforward business culture, the Castrén spirit, which ensures that our clients always get the best possible service. - Scandinavian Law Firm of the Year, Women in Business Law Awards Europe 2022- Law Firm of the Year in Finland, Who’s Who Legal Awards 2022- Most Attractive Employer in the legal sector, Universum Law Student Survey 2022- Law Firm of the Year – Scandinavia and the Nordics, The Lawyer European Awards 2021

Helsinki, Finland

Band Company is a Finnish eCommerce group which creates and runs webstores with an attractive product range and superior customer experience. Band Company's stores in 2016:• Mulletoi.com (Gifts, Gadgets & Entertainment)• Kokkiman.com (Kitchenware, Delicacies)• Inessa.fi (Home, Lifestyle & Design)• Lelufantti.com (Kids Toys and Apparel)

Helsinki Area, Finland

Marketing Chief Officer, Member of Evidensia Eläinlääkäripalvelut Executive Team- Leading marketing, communications and centralized customer service (50 pet and horse clinics and hospitals)- Responsible for customer experience, eCommerce & digital services, brand, marketing, corporate & internal communications and customer insights- Leading the merger of Animagi and Univet, Finland´s largest veterinary chain brands into Evidensia Eläinlääkäripalvelut (people, brands, cultures, processes, functions etc.) in 2015-2016- Launch of Evidensia in 2016- Leading work on new strategies: brand strategy, eCommerce platform and marketing strategy (e.g. clinic consept), implementation and KPI tracking- Leading work on setting up centralized client service: strategy, insights, concepts and processes- Service concepts e.g. ”Pentuvuosi” (Puppy Year), ”Joka koiran/kissan rokotus” (Vaccination for every Dog/Cat)- Brand awareness up to 63% (top of mind 45%) a year from the launch (2017)- Customer experience: NPS 84 a year from the launch- Our team received a Brand of the Year Award by World Branding Awards 2017, Animalis edition Evidensia the largest veterinary care group in Finland, offering the best quality service and care to pets and pet owners. Together with our 700 professionals we offer an unique co-operation around animals. We work together to drive the development of veterinary medicine and customer service. The best care for your best friend. Evidensia Eläinlääkäripalvelut is part of Independent Vetcare Group (IVC). Main owner EQT.

Finland

Animagi was sold to Evidensia in 2014. Animagi merged with Univet in 2016 forming Evidensia Eläinlääkäripalvelut Oy, the leading veterinary care company in Finland. Marketing Chief Officer, Member of Animagi Executive Team - Leading brand building, customer experience, marketing, internal and corporate communications, digital services, e-commerce, marketing analytics and customer insights of 38 Animagi veterinary clinics and hospitals- Set up of the marketing, communications and client service functions and operations- Leading the launch of Animagi clinics, work on multichannel marketing strategies, implementation, analytics and KPI tracking - Integrating more than 20 acquired companies (clinics) and more than 300 new Animagi people- eCommerce: Introducing web booking to the market and growing the share of e-bookings- Leading work on client service development and measuring customer experience- Establishing new strategic partnerships with, e.g. The Finnish Kennel Club and The Finnish Equestrian Federation - Service concepts e.g. Pentuvuosi, Senioritarkastus- Leading internal and external communication resulting in 200 media hits per year- Leading clinic concept designAnimagi grew significantly during its short history in 2013-2014 and established its position as Finland’s leading chain of veterinary clinics with 38 clinics all over Finland. In 2014 Animagi’s turnover was 30 million euros and we had 400 employees.Animagi was the best known veterinary brand in Finland in 2014 and 2015.

Happi Mindshare was part of GroupM group.-Member of the management team-Responsible for operations: head of staff (26-30 people), client lead, service offering, customer experience, consultancy & planning, sales and marketing-Leading named accounts-Client work consisted of market analysis & insights, marketing strategies, digital strategies and transformation projects, media strategies, concept development, marketing analytics, KPI tracking-Own client engagements in e.g. banking, media, fashion, employment pension, health care, e-commerce

Happi Mindshare was part of GroupM group.-Member of the management team-Responsible for consultancy & planning, service offering (strategy tools, market research andanalysis, concept development, trainings, measuring performance), sale of consulting projects, marketing-Lead of named clients: market analysis & insights, marketing strategies, digital strategies and transformation projects, concept development, activity planning, budget management, marketing analytics, KPI tracking-Own client engagements in e.g. banking, media, employment pension, health care, e-commerce

-Brand and marketing strategies-Lead of named clients and planning teams-Client engagements in banking, insurance and veterinary pharmaceuticals

Happi Mindshare was part of GroupM group.-Member of the management team-Responsible for service offering (strategy tools, market research andanalysis, concept development, trainings, measuring performance), new business and sale of consulting projects, marketing and customer experience-Heading the planning team (6-15 people)-Leading named clients-Client work consisted of marketing and communication strategies, customer insight, consultancy, concept development, activity planning, budget management, measuring and tracking results-Client engagements in e.g. banking, media, retail, telecom, brokerage and paper industry

-Marketing communications planning, strategic and tactical media planning, research and customer insights-Responsible for developing print and outdoor planning offering-Head of planning team of 8 people-Lead of accounts, responsible for client profitability and sales.-New business and sale of consulting projects-Client engagements at OMD (1997 – 2005): e.g. Estrella, Buena Vista Home Entertainment, Paulig, Boo.com, Iittala, Sony PlayStation, Maan Auto and Peugeot, Veho and Honda

-Strategic marketing communications planning, media planning and research-Account and team management, responsible for client profitability and sales-Head of a team of 4 planners

Master Of Science - Msc, Marketing

Activities and Societies: Minor studies: Communications and Finnish language. Member of the Sports committee at KY, the Student Union.

Education record