As part of my role, I am responsible for crafting and executing effective marketing communication strategies in Finland and other Nordic countries. By combining my strategic planning skills with a deep understanding of the local market trends and consumer preferences, I create impactful campaigns that resonate with our target audience. My expertise in marketing communication allows me to deliver measurable results and drive the growth of the company in the region.

In my previous role as a Digital Marketing Specialist, I spearheaded the planning, branding, and design of all marketing communication activities, including web site development, SEO, SEM, social media, print advertising, e-mail marketing, and sales support material. The successful implementation of our marketing communication strategy was reflected in the company's impressive performance, with increased profitability and sales even during the recession. As a result, Finsoffat, the Finnish family-owned company I worked for, was recognized as one of the "Kauppalehden Menestyjäyritys" (Success Company) in 2015 and 2017.

From June 2003 to January 2013, I served as an Account Director at SEK. In this role, I led the planning and execution of marketing communication strategies for clients, including Nokia's global packaging design department. My responsibilities for Nokia encompassed developing and organizing global production, contract negotiations, and internal training. I also acted as an outsourced Marketing Manager for a local telecommunications company, SSPNET, and was responsible for planning and implementing advertising activities for their b-to-b and b-to-c businesses.As a member of the management team, I provided team leadership, supported new business development, and managed relationships with other clients, including Suomen Euromaster, Väestöliiton lapsettomuusklinikat, Suomen Sairaanhoitajaliitto, Gummerus, Sovella, and Forte Netservice.