Brooke Kaiser Email & Phone Number

Burbank, Ca

Member/leader of 60-person team that reviews, edits, and proofreads written marketing content directed to 30,000 insurance brokers and Kaiser’s 12 million members (brand, style, voice, reading level, legal/regulatory compliance, mobile responsiveness). • Heavy edit and review focus on COVID-19 materials, including Planning for the Next Normal Playbook endorsed by the CDC and content for 200M+ COVID-19 weekly emails deployed with an open rate above the 32% industry average.• Led Medicare products editing team. Achieved marketing content objectives and regulatory compliance. Contributed to Kaiser earning 4 of only 14 CMS 5-star plan ratings awarded nationwide and a 71% 5-star plan market share (1.3 million members).• Systematized/directed day-to-day operations of proof team, including organizing, prioritizing, and tracking rounds/deliverables. Achieved 98% on-time record. • Facilitated team that writes and maintains Kaiser’s Brand Copy Guide, to help content creators across the organization embed Kaiser’s DNA in all marketing materials. • Provided editorial marketing support for Target/Kaiser partnership that has successfully launched 18 co-branded medical clinics inside Southern California Target stores since 2014. • Developed toolkit to help employers market Kaiser to nonmembers at Kaiser-operated workplace clinics and members whose employers operate non-Kaiser clinics, including best practices and talking points.• Developed expertise with content and project management, and collaboration platforms/applications (Adobe Experience Manager, Wrike, etc.).• Co-created curated content pipeline that feeds material (health care media, peer-reviewed research) on trending health care topics to a reference library. Used by executives and content creators for information/inspiration. • Built collaborative, collegial relationships with editorial teams, marketing project managers, product managers, multicultural marketing team members, and other stakeholders.

North Hollywood, Ca

Led 4-person team that provided editing, design execution review, fact checking, and proofreading services for agency’s entertainment industry clients. • Met/exceeded clients’ expectations on demanding, continuously evolving projects.• Rehired when Graphic Orb became GO|Exp and emerged from 2005 business downturn (see below).