• Independent sector/industry coverage and company research, including research publications• Engage in financial modeling and financial statement analysis of specialty companies.• Design and implement financial models for generating earnings estimates utilizing historic and projected information concerning valuation and risk management strategies.• Engage data analysis and summary to describe current and long term trends in the sector.• Provide investment recommendations based on risk assessment of short and long-term prognosis of individual companies.• Prepare statistical exhibits and conduct presentations for senior management officials and clients.

• Evaluated and designed turnaround strategy and development strategy for a snack company topics covering consumer's brand perception, key buying factors, portfolio design, route-to-market, business model design, financial modeling, operation, and competitor intelligence• Worked closely with DSP, DMP and other data providers to help a leading listed home appliance company forge membership activation program through members segmentation based on their browsing and shopping history, and designed playbook• Formulated a growth strategy for a premium life style company, helped clients understand consumer behavior and market potential, explored competitive environment and gave high-level recommendations on sales and marketing strategies• Helped a global leading sportswear company to design digital marketing strategy, topics including precision marketing, competitor landscape, KPIs design, operation transformation• Conducted Commercial Due Diligence of a leading apparel company, including online, offline market study, national consumer survey and segmentation, growth validation by business model study• Conducted cold calls, desk research, onsite interviews, expert interviews and market test, focus group to deliver comprehensive and consolidated finds

• Worked on marketing ROI projects for a global leading cigarette company to help clients understand the value proposition of different marketing channels, impact on price change• Conducted a Marketing Mix Modeling project for a global leading auto company, building analytical predictive models to target relevant customer segments for the effective campaign execution • Conducted multiple projects for global leading fast moving goods companies to help clients understand the effectiveness and efficiency of their market investment, and simulated sales under different scenarios• Built weekly and monthly social listening reports for a global leading beer company, presented on a weekly basis to deliver the key learnings and help clients improve their digital performance• Participated in the cross-team ad-hoc project for a world’s leading premium drinks company to help clients better understand their clients and identified and quantified impact of policies on the sales• Assisted a global leading infant milk company to optimize price by knowing product price sensitivity and sales simulation of price change• Helped a global leading food company to optimize the in-store performance to gain more share, and identify opportunity for distribution expansion in traditional trade, and build actionable recommendations on marketing plans to help clients improve efficiency of investment• Helped a Chinese leading E-commerce company to understand customer purchase behavior to drive smarter and more profitable business decisions

• Worked as analyst on marketing ROI projects for Fortune 50 companies, from data collection to modeling to presentation delivery• Received and organized project data, both from internal sources and from media agencies and clients.• Processed data using Excel and SPSS. Used programming syntax to transform data into model files. Created data reviews in PowerPoint to identify completion of data collection• Built econometric models in SPSS to uncover key drivers of sales and explain marketing effects• Worked with consulting teams to deliver key learnings and build actionable recommendations for clients.• Built final presentations in PowerPoint and participated in the follow-up simulation to forecast the sales