Kaitlin Gallup Email & Phone Number

Boston, Ma

Povide audience research analysis of existing and proposed productions on all platforms to the Foundation, aligning with WGBH’s strategic objectives to strengthen the national content portfolio and drive multi-platform growth. Manage a variety of audience research projects for the foundation, analyzing ratings locally, on individual public television stations, and nationally, from Nielsen’s national sample of viewers. Primary manager for WGBH's Viewer Lab, and the surveys and focus groups that come from it. Responsible for analyzing and reporting audience information from platforms such as series websites, YouTube channels and Facebook pages.

• Track performance and regularly report key findings for all WGBH public media assets as well as commercial media competitors using industry-standard media research tools (Nielsen NPower, Nielsen Arianna, Nielsen Audio/Arbitron, TapScan, Scarborough, MRI, Simmons, comScore, Google Analytics and Kantar).• Develop analyses and accompanying “stories” that are incorporated into sales and marketing materials for use by sales executives across all media including ratings and audience trends, category specific sales pitches, ad spending, and product usage data.• Build/maintain an extensive and up-to-date library of research-related sales and marketing materials including ratings trackers, audience profiles, MRI/Simmons databases, one-sheets, Powerpoint presentation slides, 101s, season reviews and upfront-style presentations• Work closely with the Director of Sponsorship Research to develop in-depth qualitative and qualitative research projects on a variety of topics while working collaboratively with the corporate sponsorship sales and marketing staff and management, as well as other departments within the organization

Greater Boston Area

• Pull and analyze Nielsen’s Npower and Local Custom Toolbox as well as Arianna for local and national ratings and reach and frequency for national productions including NOVA, Antiques Roadshow, Arthur, Curious George and their competition to best position WGBH’s programs for the national and local sales teams.• Create company-wide summaries of primetime ratings for both Channels 2 and 44 as well as analyses for each episode of national production. Pull, organize, format and present full season data for national primetime programs for both department and company-wide presentations. Create, compile and track monthly and quarterly data for clients.• Use Scarborough, MRI and Simmons One View to provide and analyze data for the local and national sales teams as well as the marketing team for custom pitches, presentations and one- sheets. Maintain and update libraries, national and local programs’ presentations as well as for WGBH and WCRB radio stations.

Assist the Corporate Sponsorship and Research Departments as well as the Director of Strategic Research with both qualitative and quantitative projects including ratings analysis, various viewer measurements, focus groups and survey design.Organize data files for a variety of formats.Assist with creation of both internal and external powerpoint presentations.

Greater Boston Area

Wrote articles and covered events for MIT AgeLab's newsletter.

Completed research to assist with brand repositioning and related market trends for current clients and proposals.Assisted with organizing findings into powerpoint presentations for clients.

Evaluated current communications and public relations efforts and their effectiveness. Presented findings and recommendations for improvement to the head of the organization.

Assisted with writing and editing of daily, weekly and monthly reports. Created and managed spreadsheets to organize information key to the project. Created electronic and hard copy filing systems, kept files up to date. Provided general office support.

Led a team of four in researching best practices of similar school districts and designing and administering surveys of parents, students and local businesses within the Syracuse City School District. Analyzed the results of the surveys and presented them along with recommended best practices to the client.

Attended congressional hearings on behalf of or related to clients and completed write-ups summarizing the hearings and how they may affect the clients. Completed general and legislative research on behalf of existing and potential clients. Helped to write reports for existing clients and RFPs for possible clients.

Wrote news releases announcing upcoming events and changes within the organization. Wrote articles for the employee newsletter and the corporate newsletter sent out to the Board of Trustees, important donors and community leaders. Worked to plan educational and entertainment events, including the 17-day-long Eastern States Exposition, a fair showcasing all six New England states and featuring tier 1 entertainment; attendance over the 17 days is over 1.5 million people.

B.A., Public Relations, Policy Studies

Activities and Societies: Student Association, PRSSA, Remembrance Scholar

B.A., Public Relations, Policy Studies