Katie Li Email & Phone Number

Kowloon, Hong Kong Sar

Shanghai

Worked in multinational team, recruited and incubated 3C sellers, used platform policies to motivate sellers to start live streaming and posting short videos; My sellers achieved 23 times of GMV growth within 3 months; Our 3C Category's GMV contribution rate ranked the first in Southeast Asia, and the fans base of sellers’ account increased 2000+ on averageParticipated in two S-level campaigns, formulated product selection and pricing, live streams, short videos and creator matchmaking plans for 5+ merchants; Malay TikTok’s GMV target completion rate reached 160% in August campaignWrote campaign proposals for 3C category day, and presented in English at the review meeting to regional manager; The proposal was approved and implemented, achieved 30% GMV growth compared with last category campaignWorked in multilingual environment, quickly got familiar with TikTok e-commerce business logic, participated in merchant pitching and various conferences, and established close relationships with Chinese and Malaysian merchants

中国 深圳

Shenzhen, Guangdong, China

Participated in the 2019 National Conference of Middle School Principals, responsible for receiving principals from Guangdong province; Conducted campus tours for guests, introduced the college system, campus culture, and new enrollment policies in detail regrading CUHKSZ, answered enquiries from principals, addressed issues during the process and promoted my universityHeld 3 admission information sessions in my high school (Zhuhai No.1 High School), prepared promotion materials (slides, posters and small gifts) according to the needs, interests, and core concerns of high school students; Actively participated in the Q&A sessions, followed up closely with target students' admission progress, led to 30% increase in the number of successful applicants

Zhuhai, Guangdong, China

Conducted market research by using existing database (e.g., how long have a customer been using China Mobile's 4G network, the average network speed in his/her neighborhood) and phone interview (customers' satisfaction level of existing network, their willingness to update and pay for 5G network) for the Smart Home Project and identified consumers’ pain pointsDesigned the smart home appliance portfolio according to research results and customer needs (safety concerns/whole house intelligence), which was later used by engineers when visiting customer's homes and in Smart Home Project promotionWrote 4 promotion video scripts on the theme of how 5G network can solve problems such as low network speed and poor connections and make people's lives easier; Recruited actors inside the company, set up the location and purchased props for shooting; Work closely with the cameramen regarding lighting, visual effects and post-production; The videos were posted on the company’s official WeChat public account, and received 381 likes and 288 re-tweetsRepresented the team to corporate with agency people, designed 4 posts and a set of street posters according to seasonal promotion objectives, maximizing customer conversions and enhance brand image of providing excellent network system; The posters were placed in elevators, bulletin boards and barriers in residential area where our target customers lived, generated more than 30 new customers to the project

Master Of Science - Ms, Marketing

Bachelor'S Degree, Marketing And Communication, Gpa: 3.584/4.000

Activities and Societies: Student Ambassador, Photography Club, CUHK-Shenzhen Chorus Bachelor of Business Administration with Honours.

高中