• Increased campaign ROI by 25% through the implementation of data-driven marketing strategies,leveraging Google Analytics and A/B testing methodologies to optimize campaign effectiveness.• Collaborated with cross-functional teams to craft compelling brand narratives, resulting in a 30%growth in brand visibility across digital platforms.• Responsible for a strategic influencer marketing campaign that boosted social media engagement by40%, driving brand awareness and fostering brand loyalty within key target demographics

• Spearheaded a pop-up campaign that generated a 20% increase in customer engagement, leveraginga multi-channel strategy and data insights for targeted outreach.• Implemented robust data analysis techniques to drive a 15% increase in campaign effectiveness,optimizing ROI through continuous feedback loops and performance metrics.• Led a cross-functional team that raised $11,500 for Doctors Without Borders in just one week,demonstrating strong leadership, project management, and fundraising abilities.

- Collected clients’ demands and delivered to other departments for optimizing service and business- Matched appropriate transport service and suppliers according to clients’ needs, including vehicle, ship, trade clause, and clearance of goods; negotiated for services and prices with suppliers- Sourced and selected oversea agents to expand the business; co-formulated the service specification and monitored the implementation of norms- Designed the promotional materials for official websites and social platforms like Xiaohongshu to popularize the company’s business

• Orchestrated experiential marketing campaigns that attracted over 750 attendees, driving a 25%increase in foot traffic at exhibition booths and creating lasting brand impressions.• Conducted in-depth market analysis and competitive research through Google Analytics to identifyemerging trends and untapped opportunities, developed targeted marketing strategies and product innovations that positioned us ahead of the curve and fueled our competitive advantage in the marketplace.• Employed analytical tools such as Google Analytics to evaluate operational performance, competitive landscape, and market trends, identifying opportunities for product development and business growth.