• Managed Capitol and Poole Shop’s digital and social platforms, marketing and advertising campaigns, events, and websites• Oversaw the design, copy, and functionality of Capitol’s new website to strengthen its online presence and sales• Directed the stores’ e-commerce websites and mobile applications by producing and editing photos, updating the homepage content, managing inventory, copywriting, handling customer inquiries, and coordinating the shipment of orders in a timely, cost-efficient manner• Increased Capitol’s sales by 68% and Poole Shop’s sales by 36% online in 2018• Partnered with media outlets, organizations, designers, and influencers to create, coordinate, and publicize featured photoshoots, product exclusives, articles, and events in print and digital media• Developed ads on Facebook, Instagram, LinkedIn, and Google• Measured and reported using Google and Facebook Analytics to showcase campaign KPIs to vendors

• Wrote and photographed fashion-based articles for the digital media platform

• Assisted in daily sales and operations to ensure that the store met its monthly financial goals• Coordinated Poole Shop’s social media pages (Facebook, Instagram, House Acct) to create a cohesive brand presence• Generated a 30% increase in user engagement on Instagram during the first six months of management

• Reported on large-scale technology-based conventions: InfoComm 2014 and 2015, and Integrated Systems Europe 2015• Utilized the 50,000+ industry experts attending each event in order to create product videos and construct interactive social media posts featured on both the company and its clients’ websites• Secured key interviews with major technology companies such as Cisco, Canon, Yamaha, and Panasonic

• Conducted media and industry research for clients to explore potential public relations campaign• Drafted and edited press releases, client interviews, and news blurbs to secure media impressionsfor clients• Created original social media content, tracked accounts, and crafted media reports for clients

• Oversaw social media accounts and content• Communicated and promoted sorority news and events on campus, within the Chapel Hill community, and to alumni networks • Created, developed, and managed annual philanthropy events for 200+ attendees

• Managed 50+ calendar updates and invitations for the company and its website on a daily basis • Attended multiple events per week that marketed and promoted high-end clientele, such as red-carpets, magazine launches, fashion/jewelry shows, galas, etc., all accompanied with featured editorials and social media content

• Developed a strategic social media plan to expand community outreach• Utilized various social media tools and platforms to manage, coordinate, and promote the organization and its activities • Created, developed, and managed the organization’s monthly newsletters