Kaitlin (Anilonis) O'Connor Email & Phone Number

New York, NY, US

UX Design/Strategy:- Utilized analytics and user metrics from platforms like HotJar and Google Analytics to inform design decisions and measure the success of UX improvements.- Conducted in-depth user research studies, resulting in actionable insights that influenced product strategy.- Facilitated and documented usability testing sessions to identify areas.

New York, New York, United States

- Assisted with stakeholder interviews by drafting interview script, taking notes, and synthesizing findings for personas and customer journey maps.- Contributed to the creation of user flows to help improve information architecture.- Conducted user interviews, contextual interviews and created surveys to gather valuable research insights to make impactful.

Developed a mobile-app community feature to provide emotional support for menopausal women through symptom tracking tools and daily motivational reminders by creating a project and research plan which included market, comparative and competitive analysis, survey and user research, while identifying key opportunities from task analysis and service blueprint.

Remote

With over 500+ hours of expert led instruction and application of leading UX design principles, I have developed the following projects, including:- WORD Bookstores: Redesigned information architecture to enhance learnability and improved usability and navigation of WORD website by conducting competitive analysis, website heuristic evaluation and card.

New York, New York, United States

• Created energetic brand and marketing campaign strategies for travel, entertainment, and lifestyle clients
• Identified and engaged target segments for clientele via collaboration with journalists and media professionals
• Leveraged industry data to optimize media lists, engaging over 300 contacts with impactful press material
• Coordinated with various vendors to produce and market successful client events, each with over 250 attendees
• Managed and mentored junior team members to provide feedback on drafted content

Parsippany, New Jersey, United States

• Researched industry trends to gain strategic market insights and guide client’s market positioning
• Collaboratively workshopped with clients to adapt their goals into an effective campaign strategy

Pasippany, NJ

• Developed and pitched new product releases to expand and leverage media coverage for our clients
• Designed creative marketing materials including fact sheets, pitches, media kits and press releases
• Compiled analytical reports on clients key KPI’s and competitor coverage at a monthly and quarterly cadence

Parsippany, NJ

• Coordinated media inquiries and product sample requests to boost our client’s new product launches
• Reported on daily news events to identify PR opportunities that aligned with our client’s campaign strategies
• Organized and supported client booths at trade events to foster relationships with key media partners

New York, New York

• Organized and monitored all sample trafficking of each seasonal designer collection through Fashion GPS
• Facilitated brand collaboration by leading influencer outreach resulting in over 10 new partner relationships
• Assisted with event research, planning, and execution for marketing events to launch new product lines
• Created weekly pitches for clients to send to target publications to gain valuable media results

Columbia, South Carolina Area

- Responsible for the safety and instruction of 25 elementary school girls in order to increase their tumbling/cheerleading fundamentals and skills- Teach classes the important of healthy lifestyle practices through proper stretching and warm-up techniques- Tasked with collecting monthly membership payments to ensure financial stability as well as.

Columbia, South Carolina Area

- Edit and produce video content for The University of South Carolina - Her Campus website- Lead a team of nine students to document and photograph over 20 chapter events- Proofread and edit three articles weekly for the campus blog- Advertise and promote USC’s Her Campus chapter through Instagram, Twitter, and Facebook, and on-campus advertising.

Matawan, NJ

- Securing media coverage for iCIMS to establish the company as a leader in talent acquisition (TA) software.- Securing speaking engagements for iCIMS spokespeople at large HR conferences and events. - Nurturing relationships with leading analysts in the industry. - Working with Content Strategy to develop and pitch iCIMS research reports and secure.

Fairfield, NJ

- Promoted clients through key social media platforms- Streamlined PR campaigns through social media and advertisements in local newspapers- Created weekly articles based on trending topics for Hip New Jersey’s website- Edited copy for the book Ten Years Later by Lisa Marie Latino

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Activities and Societies: Zeta Tau Alpha, PRSSA, Garnet and Black PR Team, Her Campus, Women in Business Council

User Experience Design Immersive (Remote), Ux/Ui Design

Learning key tactics and methods behind user experience design while applying these methods through projects developed in Figma.