Participated in brainstorming alongside Allied’s team of Account Executives, getting a feel for the kinds of promotional and publicity stunts and events that clients prefer; Learned how to develop a pitch, and had a chance to use those skills to communicate with college media, student organizations, and local businesses; Ideate and organized local-level events promoting client projects, such as themed bar nights, campus scavenger hunts, or Greek system activities; Gained event management experience by attending and assisting Allied staff at evening screenings or events;Gained experience with research tools and learned how to effectively identify target audiences for campaign messaging.

•Partook in the process of planning, production, and implementation of events for Upcomingevents.com•Working closely with the events team on multiple projects•Assisting during the day-of production of some events•Working with our Marketing Manager to create new and unique content writing opportunities for Philly2Night publication•Focus on Food, Drink, Event, and New Places content on Philly2Night•Keyword research and analytics to discover different writing opportunities