Kaitlin Harvey Email and Phone Number

- Writing and editing clear, engaging copy to drive brand and demand across channels and media types; collaborating with product, engineering, and demand to align on audience, messaging, and tone for $1.6B global leader in cybersecurity- Publishing ghostwritten executive pieces on sites like Security Magazine and Computer Weekly- Overseeing website copy/design refresh; increasing traffic by 35% and reducing bounce rate on product pages by 60%- Launching LinkedIn newsletter; gaining ~8,000 subscribers in first 6 months; publishing 50+ thought leadership and SEO blogs- Leveraging storytelling to elevate campaigns; reaching 294% of pipeline forecast for Wild Code West-themed ABM campaign- Building and promoting engaging events, including Transformers RSAC booth that exceeded lead generation goals by 20%- Implementing A/B testing program; improving email open (+28%), click (+85%), and CTO rates (+47%)- Composing single SDR call script that generated $300K+ pipeline for flagship TLS product- Restructuring 15+ Drift conversational experiences with copy that matched journey stages, increasing in-chat meetings booked by 155% YoY- Spearheading integration of emerging technology to streamline and scale content processes; oversaw rollout of generative AI writing platform, saving 16-30 hours per month on copywriting, ideation, SEO, and editorial refinement- Managing dozens of projects simultaneously; meeting tight deadlines through organization and agility

- Writing and editing pain-point focused copy for global webpages, events, emails, paid social, Display, paid search, sales templates, and more- Building sales enablement templates in SalesLoft and Outlook, distributing to global teams- Composing weekly tactical rundown of demand content performance across in-flight programs to increase marketing transparency | Received compliments from CMO on the value and usefulness of these updates- Implementing SEO strategies throughout all web writing to increase reach, but always taking a human-first approach to maximize accessibility- Monitoring and analyzing content performance to make strategic recommendations for future tests/projects- Refining and updating pre-existing collateral like reports, white papers, eBooks, and more- Developing copy for emergency campaigns in response to security events like Log4j and Russia-Ukraine incursion in record timeKey accomplishments: drafted new nurture sequence, including 4 different tracks with 5 emails, increasing open rates by 15%; garnered 838 webinar registrations in 1.5 hours for rapid Russia-Ukraine webinar; composed highest-converting LinkedIn ad copy to date, helping Demand team be featured in a LinkedIn success story (ad resulted in 40% conversation rate with 400% improvement over 7 months)

- Developing and executing marketing campaign strategies to promote IT managed services, cybersecurity awareness training and solution suite, and unified communications- Utilizing numerous channels; maintaining contact lists in HubSpot CRM- Strategizing and adhering to social media best practices for each platform and audience, including Facebook, Twitter, and LinkedIn; delivering brand-focused and relevant messages to audiences, as well as developing relationships with client organizations- Optimizing platforms for SEO/SEM- Overseeing assigned staff blogger participation and article completion; completing 4-6 SME interviews monthly to aid in production of relevant, resonant technical content- Reporting on marketing metrics weekly, monthly, and quarterly- Developing relationships with outside marketing partners- Coordinating completion of tasks and projects with marketing agency, SEO provider, graphic designers, and printers as needed- Creating and maintaining branding guidelines for all company materials including Core collateral- Providing outstanding customer service as backup operator line for service tickets and requests, call transfersKey accomplishments: doubling blog traffic using SEO, targeted messaging, and best practices for content production; producing high-quality campaigns and long-form content assets on a range of IT and cybersecurity topics; infusing storytelling into company's digital presence to boost engagement; developing SME interview skills and research abilities to create solid, accurate content for company site and social feeds; designing company car branding, which is still in use today

- Executing various clerical tasks such as answering phones, cleaning the office, completing light accounting duties, and occasional desktop publishing- Providing tours of event facilities and helping in contract fulfillment for hosting events on ACAS premises- Aiding in the logistics and strategies of major event planning, including contracts, sponsorships, donations, set-up, research, and reporting results- Improving user experience on ACAS website through the usage of HTML/CSS and copy updates- Creating key advertising for the Nebraska High School Rodeo Finals, Hastings Bridal Fair, Adams County Fairfest, and PRCA Oregon Trail Rodeo- Designing sponsorship brochures for these events; collaborating with manager and office receptionist in strategic meetings to maximize event attendance and efficient planningKey accomplishments: using my strong work ethic, creativity, and drive to thoroughly impress Fairgrounds manager and be offered a remote consultant position as a result; learning about the rather hectic field of event planning and management; creating new company letterhead that offered a more sophisticated brand; designing new logos for Fairfest and Fairfest Marketplace; repainted the ticket office on the ground

- Brainstorming and executing marketing campaigns that link numerous company departments across four locations- Designing marketing materials in print and digital formats, including posters, monthly circular ads, social media posts, web pages, mass email advertisements- Ensuring all advertising is brand compliant and reflects appropriate company message- Researching market and media trends for best design and content practices- Planning company events such as open houses and holiday parties- Optimizing online content for the target audience of transportation refrigeration- Presenting the company through professional communication in person, on the phone, and via emailKey accomplishments: unifying branding across numerous locations; implementing branding standards from Thermo King corporate to create a cohesive tone, voice, and style across all materials; establishing social presence for company on Facebook, Twitter, and LinkedIn

- Composing professional documents for internal and external use- Writing and designing multi-channel, mission-focused marketing materials including business cards, coupons, brochures, signage, posters, social media, web pages, blog posts, and radio ad scripts - Brainstorming and designing merchandise for gift shop and giveaways- Spearheading event campaigns in various capacities (logistics, advertising event, procuring vendors and donations)- Proofreading all internal and external communication- Providing excellent customer service- Facilitating office operation and supervising museum facilities in director's absence. Key accomplishments: doubling social media presence in spite of a minimal budget; publishing designs in statewide and local publications; streamlining marketing processes with creation of branding guidelines and best practices

- Leading copy edits of university newsletter "The Antelope" for grammar, style, voice, and tone- Assisting creative direction and layout of weekly print and digital newsletters, as well as other inserts- Composed 20+ film and community event reviews, including a review of Marvel's Black Panther which earned "Best Column - First Place" at the Nebraska Golden Leaf Student Journalism Awardshttps://unkantelope.com/19567/entertainment/marvel-revolutionizes-superhero-genre-with-new-record-breaker/