Assisted in designing and conducting research studies focusing on emotional and socio-cultural aspects of health. Collected, analyzed, and interpreted quantitative and qualitative data using statistical software.

Developed proficiency in data analysis using Excel, including advanced functions like pivot tables, charts, and macros to extract meaningful insights from large datasets. Conducted comprehensive research on workforce trends, demographics, and best practices to inform the team's recommendations to clients. Collaborated with team and partners on PwC Hong Kong Hopes and Fears Workforce Report 2024.

Carried out administrative studies for the Berger Institute and Applied Mind and Health Lab, including website design using Wordpress, organising fundraising events, and social media marketing.

Presented reports to CDO & CFO on logistics startups in Hong Kong compared to other international tech incubators, Made exclusive exchanges and connections with I&T start-ups & leaders such as Sensetime, Gogovan, Lalamove, etc.

Assisted in beauty campaigns, PR gift compilations, and video shooting logistics arrangement. Edited social media feeds for advertisements in English, Cantonese, and Mandarin Chinese.