Kaitlin P. Hughes

Kaitlin P. Hughes Email and Phone Number

Sr. Content Strategist, Business Technology Platform @ SAP
Chicago, IL, US
Kaitlin P. Hughes's Location
Chicago, Illinois, United States, United States
Kaitlin P. Hughes's Contact Details

Kaitlin P. Hughes work email

Kaitlin P. Hughes personal email

n/a
About Kaitlin P. Hughes

"Act as if what you do makes a difference. It does." ~ William James Hi Hey Hello LinkedIn! I’m an accomplished utility marketer with a proven track record in driving B2B & B2C engagement through data-driven content strategies. Expertise in managing cross-functional campaigns, optimizing digital content, and developing targeted messaging for HR, IT, and risk decision-makers. A compassionate communicator, collaborative team member, and project manager with a passion for storytelling and relationship building.What I do on the daily:•Write! It could be for a blog, webinar abstract, email nurture, social post, ebook, webpage or pretty much any type of marketing collateral. (and yes, I use AI content tools like ChatGPT, CopyAI and JasperAI)•Collaborate! I enjoy working across different marketing disciplines, be it design, digital, or demand generation. I appreciate seeing the whole picture and how all the different campaign pieces come together. •Analyze! A critical piece of the big picture is performance. I care about tracking, and analyzing how specific assets perform, and iterating to make them better. Skills and Expertise: •Content Strategy (Research ➡ Plan ➡ Execution ➡ Review) •Copywriting & Editing (APA style preferred, and yes, I am an advocate for the Oxford comma) •Social Media Marketing•Email Marketing•Analytics & Performance tracking across Google Analytics, Marketo, PowerBI, and other tools. •Project ManagementIndustries I’ve worked in:•SaaS, edtech•Health & Wellness •Higher Education

Kaitlin P. Hughes's Current Company Details
SAP

Sap

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Sr. Content Strategist, Business Technology Platform
Chicago, IL, US
Website:
sap.com
Employees:
132456
Kaitlin P. Hughes Work Experience Details
  • Sap
    Sr. Content Strategist, Business Technology Platform
    Sap
    Chicago, Il, Us
  • Interplay Learning
    Content Strategist
    Interplay Learning
    Chicago, Il, Us
  • Skillsoft
    Content Marketing Strategist, Leadership, Technology & Risk
    Skillsoft May 2023 - Present
    Nashua, New Hampshire, Us
    [B2B] Skillsoft (NYSE: SKIL) is a global leader in corporate digital learning, focused on transforming today’s workforce for tomorrow’s economy. The Company provides enterprise learning solutions designed to prepare organizations for the future of work, overcome critical skill gaps, drive demonstrable behavior change, and unlock the potential in their people. Responsibilities include:-Develop and execute content marketing strategies that align with business objectives and drive brand awareness, engagement, and lead generation.-Ideate, write and oversee the content creation process, including blog posts, white papers, case studies, social media, email campaigns, and multimedia content, ensuring quality and brand consistency.-Collaborate with cross-functional teams, including PMM, Brand, Demand Generation, Sales, Product, and Design, to produce impactful content that supports campaigns and product launches.-Optimize content for search engines and engagement, driving organic growth and conversion rates.
  • The Maine Women'S Conference
    Marketing Chair
    The Maine Women'S Conference Dec 2021 - Nov 2023
    Portland , Me, Us
    [501c3] The mission of The Maine Women's Conference is to draw women together to connect, educate, inspire, and empower one another to assume new and expanded roles in the workforce, our lives and communities.Responsibilities Include:-Lead and execute the strategic marketing plan for the Maine Women’s Conference, driving attendee registration, brand visibility, and engagement.-Develop and oversee multi-channel marketing campaigns across email, social media, website, and press outreach, ensuring consistency in messaging and tone.-Collaborate with event planners, speakers, sponsors, and stakeholders to craft compelling promotional content and materials.
  • Diversified Communications Hq
    Digital Content Coordinator For Asap, Apc & Ea Ignite
    Diversified Communications Hq Oct 2021 - May 2023
    Portland, Maine, Us
    [B2B + B2C] ASAP is the leading provider of education and training for administrative professionals and executive assistants. We’re here to help you grow your skillset so you can navigate today’s evolving business climate.Responsibilities Include:-Supported the content strategy by creating, curating, and managing digital content for the ASAP website, social media channels, newsletters, and email campaigns.-Developed educational resources, articles, and multimedia content tailored to the needs of administrative professionals, ensuring alignment with ASAP’s mission and brand guidelines.-Collaborated with subject matter experts and internal teams to produce high-quality content that engages and informs the administrative professional community.-Utilized SEO best practices to optimize website content, enhancing visibility and driving organic traffic to key resources.
  • Energybits
    Communications & Affiliate Marketing
    Energybits Nov 2020 - Oct 2021
    Boston, Ma, Us
    [D2C] ENERGYbits® spirulina tablets supercharge your work day and workouts by giving you steady energy, focus and endurance. These nutrient dense, antioxidant-rich, high-protein, plant-based tablets reduce hunger and improve focus without chemicals, caffeine or sugar.Responsibilities Include: -Contributed to digital communications, email marketing, and funnel marketing campaigns, managing and optimizing all online affiliate partnerships to drive sales and engagement.-Built, collected, and optimized new content, emails, and marketing materials for funnel marketing, email marketing, digital strategy, and landing pages.-Managed landing page logistics, including database maintenance, custom URL creation, email copywriting, sales tracking, affiliate payouts, and reciprocal send coordination.-Identified and recruited affiliate partners in target markets, such as wellness, beauty, fitness, keto, and plant-based foods, to expand market reach.-Assisted with social media, public relations, and traditional media requests to support brand growth across multiple channels.-Collaborated with the CEO on special initiatives, including trade shows and recruiting efforts, to align on strategic business goals.
  • Emerson College
    Welcome Desk Coordinator
    Emerson College Aug 2019 - May 2021
    Boston, Ma, Us
    This position includes working Welcome Desk shifts, Desk Coordinator Office Hours, and working with the Housing Operations Coordinator, and Residence Director to schedule and manage desk. Position also includes managing a staff of roughly 15 people, which includes disciplinary actions. Creating schedules and trouble-shooting as needed. A huge aspect of this job is active problem solving.
  • Emerson College
    Welcome Desk Assistant
    Emerson College Aug 2018 - Jul 2019
    Boston, Ma, Us
  • Mcneil, Gray & Rice
    Public Relations Intern
    Mcneil, Gray & Rice Oct 2020 - Jan 2021
  • Diversified Communications Hq
    Marketing And Sales Intern : Commercial Uav Expo
    Diversified Communications Hq May 2019 - Aug 2019
    Portland, Maine, Us
    [B2B] Commercial UAV Expo, presented by Commercial UAV News, is the leading international trade show and conference focusing on the integration and operation of commercial UAS in select vertical markets. Responsibilities Include:-Call and nurture top-tier prospective attendees for drone events -Provide tactical support for marketing two events and one news site across multiple channels including online and print campaigns and materials; social media; website content and PR.-Coordinate publications, associations, and barter deliverables such as banner and print ad creation and placement, email deployments, barter booths.-Contribute to website updates and maintenance including posting barter logos.-Distribute press releases through wire service and social media, post to sites.
  • Emerson Independent Video
    Social Media Coordinator
    Emerson Independent Video Sep 2018 - May 2019
    Boston, Ma, Us
    *Evvy Nominated*

Kaitlin P. Hughes Skills

Leadership Writing Social Media Workfront Public Speaking Salesforce.com Sales Mobile Marketing Content Marketing Communication Adobe Photoshop Digital Marketing B2b Marketing Advertising Customer Relationship Management Lead Generation Strong Written And Oral Communicator Microsoft Office Enterprise Marketing Marketing Microsoft Excel Community Outreach Product Management Social Media Marketing Email Marketing Pay Per Click Social Selling Public Relations Google Ads Organizational Leadership Strong Conflict Resolution Skills Copywriting Small Business Marketing

Kaitlin P. Hughes Education Details

  • Dartmouth College
    Dartmouth College
    Change And Decision-Making
  • Emerson College
    Emerson College
    Minor: Environmental Science
  • Greely High School
    Greely High School
    International Baccalaureate

Frequently Asked Questions about Kaitlin P. Hughes

What company does Kaitlin P. Hughes work for?

Kaitlin P. Hughes works for Sap

What is Kaitlin P. Hughes's role at the current company?

Kaitlin P. Hughes's current role is Sr. Content Strategist, Business Technology Platform.

What is Kaitlin P. Hughes's email address?

Kaitlin P. Hughes's email address is kh****@****its.com

What schools did Kaitlin P. Hughes attend?

Kaitlin P. Hughes attended Dartmouth College, Emerson College, Greely High School.

What skills is Kaitlin P. Hughes known for?

Kaitlin P. Hughes has skills like Leadership, Writing, Social Media, Workfront, Public Speaking, Salesforce.com, Sales, Mobile Marketing, Content Marketing, Communication, Adobe Photoshop, Digital Marketing.

Who are Kaitlin P. Hughes's colleagues?

Kaitlin P. Hughes's colleagues are Zoltan Magyari, Anish Pattnaik, Alexander Kalwies, David Classen, Yang Yang, Maraj Ahmed, Manthan Peshne.

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