Kaitlin Macapagal
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Kaitlin Macapagal Email & Phone Number

Multimedia Content Strategist, Brand Marketing and Public Relations, Partnerships, and Communications at Tilray Brands, Inc.
Location: Toronto, Ontario, Canada 15 work roles 1 school
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Current company
Role
Multimedia Content Strategist, Brand Marketing and Public Relations, Partnerships, and Communications
Location
Toronto, Ontario, Canada
Company size

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Kaitlin Macapagal is listed as Multimedia Content Strategist, Brand Marketing and Public Relations, Partnerships, and Communications at Tilray Brands, Inc., a with 399 employees, based in Toronto, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Kaitlin Macapagal.

Kaitlin Macapagal previously worked as Communications And Public Relations Manager at Tilray Brands, Inc. and Communications Associate at Tilray. Kaitlin Macapagal holds Honours Bachelor Of Applied Arts In Media Studies (Bams) - Diploma In Media Communications, Media Business Management - Arts, Entertainment, Client Relations, Events Management, Promotions from University Of Guelph-Humber.

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Tilray Brands, Inc.

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Profile bio

About Kaitlin Macapagal

Creating visual experiences and helping brands tell their stories to the world. I am a multi-disciplinary creative with an innovative mind, always seeking to expand and diversify my skills through crafting unique story-telling visuals and the use of multi-media towards brand building and business development.Passionate about education around holistic wellness and the power of plant medicine, I value the benefits of natural products such as adaptogens, and have a deep interest to contribute to the growth of the cannabis industry, functional mushrooms, and psychedelics.I am always seeking engaging opportunities to grow and share my fascination with Brand Development in a culture impacted by the ever-changing role of technology amongst rapid societal growth.5+ years Creative & Digital Media Strategies4+ years Retail Management5+ years Cannabis Experience (Production, Sales, Management, Social / Digital Content, Marketing).Always Blooming. https://www.kaitlinamber.com/ https://linktr.ee/kalekait

Listed skills include Leadership, Shipping And Receiving, Events Organisation, Visual Merchandising, and 46 others.

Current workplace

Kaitlin Macapagal's current company

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Tilray Brands, Inc.
Tilray Brands, Inc.
Multimedia Content Strategist, Brand Marketing and Public Relations, Partnerships, and Communications
nanaimo, british columbia, canada
Website
Employees
399
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15 roles

Kaitlin Macapagal work experience

A career timeline built from the work history available for this profile.

Communications And Public Relations Manager

Current

Storytelling to the masses.CPG knowledge.Alcohol and Bev. In the U.S.Canadian Cannabis, Wellness, and Beyond.

Feb 2023 - Present

Communications Associate

Current

Toronto, Ontario, Canada

Jan 2022 - Present

Media Strategist

Current

Toronto, Canada Area

Inspiration is everywhere around us.Experiences shape our understandings of the world, and we own what we go through. How it makes us feel; and how we can reflect on these experiences, are what make us so naturally human. To be able to write and impact others emphasizes the power of words.As someone who loves to put ideas and thoughts onto paper, the power of writing in many forms, styles, and tones, is a vital part to what drives me to continuously build my personal work and to receive opportunities to provide creative content for others and companies who value the same insatiable appetite to bring endless concepts to life.Over the past couple years, I decided to take on freelance work and provide creative branding consultation services to provide clients with the most optimal knowledge on art direction, brand positioning and narrative(s) shifts, helping brands adjust to the ever-growing online digital communities to leverage reach and engagement, while holistically growing optimal performances, using strategic marketing opportunities. Whether this was through online presence and design, event co-ordinations, brand partnerships ideas, or influencer relations, I am passionate about exploring the range of projects through multi-media, crafting the most memorable brand experiences.

Sep 2015 - Present

Marketing And Communications Manager

Toronto, Ontario, Canada

Jun 2021 - Sep 2021

Brand Ambassador

Jan 2020 - Jul 2021

Sales Floor Manager

Toronto, Canada Area

*SGM Certification - Sales Generation Manager Providing the most effective segments and communicating integral business needs."Obsessed with Brand Experience"- Drove sales through employee motivation, coaching on the 7 connection points, helping make stylist and client connections by ensuring the team is utilizing product knowledge to build and close sales to help meet hourly and daily sales targets- Set the client experience through floor awareness, acting with a sense of urgency, showing ability to quickly adapt and find effective solutions- Training staff for strong selling behaviours and tactics to create space for meaningful interactions and show high level product knowledge background- Awareness of the customer journey and that there is staff supporting necessary areas, ensuring all wardrobe, grooming and store presentation and environment is up to company standards for the best possible brand and shopping experience for any client who walked in."DESIGN THINKING"- Consistently adapting to KPI goals based on trends, checking in on the hourly reads / conversions and updates, making staff aware of the ROTA, reacting accordingly to any unforeseen situations where possible- Use opportunities to upsell and encourage stylists to convert returns and build their own personal stronger client base- Utilize all in-store tech (stock scanners, tablets, etc) to increase and enhance customer experience, making it a no-brainer to return to our store and continue to give the brand its recognition.

Nov 2017 - Dec 2018

Staffing Sales Representative

Toronto, Canada Area

Sales strategist, stock support management and visual merchandising associate, assisted with the organization and inventory of product in back of house and front of house, ensuring top sales at the highest potential with regards to replenishment.

Apr 2018 - Oct 2018

Digital Media Specialist At Mtv Studios For Bell Media

Toronto, Canada Area

*Content Created for brands under Bell Media: Much, MTV / MTV FORA, Space, Far & Wide, Comedy, etc.The digital team was a fast paced and critical unit to the Much brand. We were responsible for all website production, design, and features. In addition, the digital team produces and writes numerous content pieces and articles to support the Much brand.---I have gained the ability to assist on content creation for both web, mobile and video features. On a daily basis, I have the opportunity to pitch ideas, write stories, take photos, attend events and much more.RESPONSIBILITIES INCLUDE:- Contribution to the editorial voice of our online properties which manifests into our blog, promotions, social networks and news articles- Updating and maintaining online show pages and destinations, including episode recaps, video clips, photo galleries, cast bios and gossip/news- Launching social media and digital contests- Contribute to the programming of Much.ca, including writing headlines, articles & pitching original content ideas- Preparing images and features for the promotion of our key priorities- Assist in the build and development of Much sites and designs- Other duties as assigned by Sr. Producer

Dec 2017 - May 2018

Senior Stock Support And Visual Merchandising For Toronto Premium Outlet

Toronto, Canada Area

At a high-volume location and million dollar store, I became an even better multi-tasker as both a sales and stock support associate on such a busy floor, from a day to day basis. The fast-pace environment is always something I've thrived in. I progress and succeed well in even the most high-pressure situations, as I love tackling challenges. Over the course of two years, I became a senior associate as someone who developed strong assets in each department of the store, with exceptional product knowledge, and killer customer service skills. From classic collections to the newest novelty items, Kate Spade lived up to her name and overall my time and relationships established with my team, truly became a colourful experience.• Being a mega door location, it was always essential to remain attentive to all customers and challenges and adapt to the fast-pace environment while maintaining a positive attitude• High Detail Oriented skills were necessary as paying attention to detail was crucial for brand launch campaigns, daily visual standardizing and floor-set changes, including clothing, accessories, small leather goods, and bags - based on colour, style, design and collection on the sales floor, while ensuring store cleanliness despite the rush of hourly customers, working as a team member to attain daily sales goals and objectives• Prioritized company standards including replenishment for maximized store profit, styling and placement of in-store graphics (uppers, decals, signage) alongside exceeding customer service standards of the Kate Spade Brand• Efficiently received mass amounts of product from daily deliveries for the store; completed product fill lists for sufficient replenishment• Thoroughly trained new associates to help meet store standards and sales goals and achieve exceptional results.

Jul 2015 - Aug 2017

Festival Staff

NXNE does a great job of showcasing artists that are on the come-up. I became well-versed in providing service for all areas of the festival, including registration for not only attendees, but artists, their talent team, their delegates, and all media professionals including those for top magazines, journalists for online blogs, photography for companies such as VICE, and writers and content curators for even Complex media. NXNE as a festival, opened up many avenues for me as someone who has always been interested in event planning, music and arts, and entertainment overall. I've met some of the most amazing people who've impacted my experience and have become some of my closest friends for life!

Jun 2016 - Jun 2017

Blog Writer At Nu

Toronto, Canada Area

Experienced artist and music blog writer. Provided coverage on articles regarding new track and album releases, tour announcements, and recommendations on up and coming individuals to listen to.

Sep 2016 - Dec 2016

Festival Staff

Toronto, Canada Area

Aug 2015 - Sep 2016
Team & coworkers

Colleagues at Tilray Brands, Inc.

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1 education record

Kaitlin Macapagal education

FAQ

Frequently asked questions about Kaitlin Macapagal

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What company does Kaitlin Macapagal work for?

Kaitlin Macapagal works for Tilray Brands, Inc..

What is Kaitlin Macapagal's role at Tilray Brands, Inc.?

Kaitlin Macapagal is listed as Multimedia Content Strategist, Brand Marketing and Public Relations, Partnerships, and Communications at Tilray Brands, Inc..

Where is Kaitlin Macapagal based?

Kaitlin Macapagal is based in Toronto, Ontario, Canada while working with Tilray Brands, Inc..

What companies has Kaitlin Macapagal worked for?

Kaitlin Macapagal has worked for Tilray Brands, Inc., Tilray, Self-Employed, Other People'S Pot, and Good Buds.

Who are Kaitlin Macapagal's colleagues at Tilray Brands, Inc.?

Kaitlin Macapagal's colleagues at Tilray Brands, Inc. include Amanda Noel, Michael Manley, James 'Chip' Shelton, Jennifer Stanley, and Matt Crozier.

How can I contact Kaitlin Macapagal?

You can use AeroLeads to view verified contact signals for Kaitlin Macapagal at Tilray Brands, Inc., including work email, phone, and LinkedIn data when available.

What schools did Kaitlin Macapagal attend?

Kaitlin Macapagal holds Honours Bachelor Of Applied Arts In Media Studies (Bams) - Diploma In Media Communications, Media Business Management - Arts, Entertainment, Client Relations, Events Management, Promotions from University Of Guelph-Humber.

What skills is Kaitlin Macapagal known for?

Kaitlin Macapagal is listed with skills including Leadership, Shipping And Receiving, Events Organisation, Visual Merchandising, Video Production, Social Media, Publications, and Graphic Communication.

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