Kaitlin Baumer, Cae, Pmp Email & Phone Number

Rockville, Maryland, United States

Arlington, Virginia, United States

• Led website redesign project, partnering with vendor, rewriting all content, and directing launch
• Managed rebranding process, crafting messaging to communicate changes and developing visuals with vendor
• Conducted migration to new email platform (Pardot), building automation rules and user campaigns
• Overhauled and grew newsletter from quarterly print option (1,700) to monthly digital newsletter (25,000+)
• Grow social media channels to provide valuable content, while building relationships with partners
• Direct and execute all promotional and attendee communication for virtual conference

Arlington, VA

Launched AAPS Communities to membership of 8,000 using Higher Logic softwareTransitioned 40 offline scientific groups to online communitiesImplemented “Ask Me Anything” sessions to provide education and engagement through communities platformProvided consistent training via webinars, email, and in-person to members

Arlington, VA

• Enhance and execute social media strategy for Facebook (9,600 fans), Twitter (2,000 followers), and LinkedIn (33,000 group members), leading to increased user engagement; coordinate social media content between eight.
• Promote the AAPS Annual Meeting and National Biotechnology Conference by leveraging communication platforms; review over 2,000 scientific abstracts to assess promotional potential via press release, pitching, and AAPS.
• Compose strategy and promotion plans for internal programming such as eCourses and the AAPS Foundation
• Lead crisis communications trainings ensuring staff is prepared for emergencies at meetings of 7,000 attendees
• Create and manage budget for PR firm, vendor, administrative, and membership fees

Washington D.C. Metro Area

• Direct organizational PR efforts to generate press releases and build consistent messaging
• Oversee Facebook (15,000 fans) and Twitter (5,000 followers) accounts
• Launch “AWA Awards” webpage to track and promote award winning farms, reinforcing messaging that high welfare products lead to award-winning food
• Refocus monthly newsletter to 7,000 contacts to align with AWA values and inclusion of partner farms; resulted in increased and consistent communication on key issues
• Brief staff weekly via internal news digest of media clips and relevant articles highlighting AWA news coverage, resulting in increased staff understanding of PR efforts
• Author the “AWA Guide to Social Media,” a social media resource for farmers

Washington D.C. Metro Area

• Guide outreach team through strategy and publicity efforts, expanding reach to 45 states and Canada
• Edit and distribute news releases daily to targeted local and national media

Greater New York City Area

• Integral member of three diverse client account teams, including Saint Lucia Tourist Board, Simon Pearce, and Ripley’s Believe It Or Not! Times Square

Greater New York City Area

• Support travel client account teams including Saint Lucia Tourist Board, Loews Hotels, Principality of Monaco, and Ripley’s Believe It Or Not! Times Square