• Generated 222 million social impressions and 60 million interactions through disruptive marketing tactics on global scale • Increased Global TikTok channel audience by 1.6 thousand percent by executing a platform-specific creative strategy• Partnered cross-functionally with creative, brand marketing and digital teams to ensure platform-right, channel-right creative is driven• Created global social activations for channels, such as Instagram, TikTok, Threads, X, Youtube and Pinterest• Developed and wrote social campaign copy aligned with brand and individual channels’ tone and voice• Led the social creative review process with refined creative direction and strategy briefs for global and regional teams• Project managed social agency on social creative strategy, content creation, analytics and philosophies on evolving platform approach• Executed social content capture at large brand activations and shoots, featuring high-profile talent• Aligned with EMEA, APAC and NORA regions to implement social strategy on a global scale• Led creative agency partners and internal teams within Sprinklr, Figma and Adobe

• Generated $228k in sales in one day while project managing Lil Baby's back to school event• Project managed monthly community events with talent, such as Future, Lil Baby, 2Chainz, Mike Will Made-It, etc.• Generated over 3 billion impressions through editorial placements and social media event coverage from national media• Managed monthly always on and vendor budgets for up to $300k for events• Generated a 40 percent sell-through for the adidas Trae Young “Peachtree” sneaker drop through an owned event• Increased the @footlockeratlanta Instagram channel audience by 1.7k percent and maintained a 5 percent engagement rate• Executed product-focused experiential events in conjunction with vendors, such as adidas, Jordan, Reebok, PUMA and Nike to drive sales and brand awareness• Developed digital marketing strategy by studying economic indicators and identifying consumers’ current and future needs• Recognized as a 2022 Global Leader for North America based on customer experience and sales performance• Awarded Community Marketing Manager of the Year for executing innovative purpose based initiatives in North America

• Generated over $14M in revenue through social media product promotion on Instagram, Facebook, Twitter and TikTok• Launched TikTok channel and generated an audience of over 200k• Tested out TikTok's new "Alpha Engagement" with video that generated over 700k views in one week• Managed influencer network and generated over $5M in earned media value through organic partnerships and over 200 influencer posts• Managed $1M Nike brand campaign that featured athletes, such as Jarvis Landry, Caris LeVert and Kelsey Plum• Increased Champs Sports Women’s social following by over 500 percent across Instagram and Facebook with 800k new followers• Coordinated TikTok campaign around the Nike Drip Pack that generated over 5M views• Organized community event giveback with Dallas Cowboys at Champs Sports in Galleria Dallas • Interviewed WNBA standout Skylar Diggins-Smith on production shoot with Complex and PUMA• Built weekly social calendar and Sprinklr analytics recap to share with all of Foot Locker, Inc.• Initiated brand partnerships with new vendors, i.e., Hypebae, Coffee ‘N Clothes, etc.• Created copy and creative direction for the women's landing page on dotcom• Partnered with Reebok to create a viral TikTok video that was picked up by Good Morning America, Oprah Magazine, The Shade Room and Allen Iverson• Led weekly meetings to amplify the women's and kids' businesses• Managed customer service team

• Received the highest ever engagement rate in the history of the company's Instagram I shot/produced/scheduled• Increased Instagram following by over 80 thousand with content I shot/edited/produced/scheduled• Increased YouTube subscribers by over 150 thousand with content I shot edited/produced/scheduled• Maintained a consistent, authentic brand voice across social platforms and engaged with fans on a daily basis• Shot/edited/produced content for Instagram, Twitter, Facebook, YouTube using Adobe Photoshop, Premiere, After Effects• Crafted ideas for content and scheduled it using Sprout Social, Iconosquare and Twitter Media Studio• Created and maintained a social content calendar and crafted weekly social media analytics reports• Produced a long-form Black History Month piece on Globetrotter Legends Curly Neal, Meadowlark Lemon, Marques Haynes and Lynette Woodard and Right This Minute reposted

• Shot/edited/produced daily videos including practice highlights, media availability and community events published on DetroitLions.com• Shot/edited/produced in-game content for the video board at Ford Field• Conducted interviews for video packages with athletes such as Barry Sanders, Lomas Brown and current Lions players, coaches and executives • Received higher engagement levels (screenshots) for content produced on Snapchat than the Lions' NFL takeover week• Produced weekly shows on DetroitLions.com, such as 3 & Out with Lions Legend Chris Spielman• Maintained/updated/uploaded video content using NFL CMS to DetroitLions.com• Shot/edited/produced video content for Detroit Lions' social media feeds• Logged NFL films footage and archived video for future use• Worked closely with team multimedia journalist to shoot stand-ups, interviews and content for DetroitLions.com

• Shot/edited/produced/reported video content alone and in team setting for all University of Georgia athletics• Produced video board pieces, practice reports, hype videos, game highlights, features, social media videos• Reported/hosted/filmed interviews from a plethora of sporting events, practices, and games for web and TV• Covered live press conferences weekly for UGA football and basketball• Perfected editing skills with Adobe Premiere Pro, After Effects, Photoshop, InDesign, etc.

• Reported live game/injury updates, trend stories from the sidelines on NFHS network• Produced and hosted a live football game broadcast on Friday nights for high school football• Provided live in-game updates on Twitter/Instagram/Snapchat social feeds

• Gained multimedia experience through radio show productions monthly throughout the year• Planned and hosted live topical radio segment from studio in Children's Healthcare of Atlanta• Developed skills as a multimedia journalist, while interacting with the hospital community

• Created/Edited video content for multiple platforms such as Facebook, Twitter, Instagram• Covered SEC East beat• Managed social media accounts/analytics for Alabama, Georgia, Auburn, Mississippi State, Miami• Followed breaking news and distributed info in timely manner• Wrote sports stories for the network's website

• Shot video for news stories• Shot standups and live shots with stories• Wrote script for news stories• Edited video using Adobe Premiere Pro• Produced two live 30 minute shows• Acted as reporter, sports reporter, MMJ in several shows• Met strict deadlines• Produced digital content on Twitter/Instagram/Facebook/Snapchat social feeds to correlate with broadcast content• Turned video packages in one day

• Brand Ambassador• Marketed brand through 7-10 Instagram posts a week• Promoted company goals through original content on social media and increased followers• Furthered company mission by publicizing the brand product on Instagram and increased engagement

• Responded promptly to SEC team/player updates on social media• Published conversational blogs on high profile team-related issues• Produced breaking news, feature, bowl projections, and game day preview blogs• Maintained company's internet presence by writing a minimum of four to five blog posts a week• Completed works on strict deadlines and received most-viewed story of the day for Vanderbilt football story• Attained a great deal of experience in sports and social media

• Awarded most viewed story on the entire website for a sports article on JJ Green's transfer• Published profile pieces on Kansas City Chiefs' Chris Conley and UGA football's John Atkins• Enriched time-management skills by meeting strict deadlines• Analyzed sports and provided opinions

• Interviewed professional/college/high school athletes and coaches• Published profile pieces and features on athletes like WNBA Maya Moore• Covered press conferences for Georgia Swarm, UGA and Georgia State football teams• Fostered an elite knowledge of sports, athletes, rules, and events• Worked with sports editor and obtained Adobe Premiere Pro editing skills in sports media• Featured on sports section cover page for the paper and website for some published works• Shot photographs to go along with some publications• Shot swim meet photographs for the Gwinnett Daily Post Spotted website once a week• Published "Getting to Know..." Q&A sessions on influential people within the athletic community• Maximized journalistic productivity through deadlines

• Maintained social media sites for the East Campus Village living community• Designed promotional materials for programs• Planned monthly events for the East Campus Village community• Hosted and decorated a cultural diversity event and spring break safety program for residents