Kaitlin Eskelson, Mpa Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake County, Utah, United States

Leads all aspects of the destination marketing organization’s $25 million budget through strategic sales initiatives, including booking convention, meeting & sport group business equating to over $350m annual direct spend.Leads a dynamic team of 60+ professionals, promoting a culture of innovation and excellence.Initiated & operates Utah’s first Convention & Tourism Assessment Area (CTAA); nearly doubling the organization’s budget.Launched & oversees Sports Salt Lake, a division of Visit Salt Lake, increasing room night bookings 7x annually.Launched SPEAK Salt Lake & IMPACT Salt Lake elevating access to education and quality of life.Emphasizes powerful partnerships with community stakeholder groups, including: elected officials, businesses, and community organizations to balance visitor experience and resident sentiment.Navigated the organization through COVID-19 while maintaining staff and budget levels. Ranked #1 City to economically rebound in the Nation.Securing $475,000 to build a state-of-the-art Visit Salt Lake Media Center, which is now offered complimentary to meeting planners & small businesses.

Kamas, Ut

Planned & executed annual Utah Tourism Conference resulting in a 53.8% year-over-year attendance increase & average 9.3 out of 10 star rating amongst delegatesIncreased UTIA membership by 154% since April 2017Managed 17-person Executive Committee & Board of Directors representing all sectors of Utah's visitor economyBuilt complete website: utahtourism.org, including back-end CMS & member-only pagesSolely researched & authored Utah State Board of Education's Hospitality and Tourism Management Career and Technical Education Program CurriculumExecuted all respective accounting duties on-own while balancing a cash-based budgetActed as a liaison between UTIA member base, US Travel and American Hotel & Lodging AssociationOrganized annual stakeholder Destination DC trip to meet with Utah's congressional leaders.

Salt Lake City, Ut

Developed & administered $12 million Utah Life Elevated International sales & marketing strategy including: Germany, United Kingdom, France, China, Australia and CanadaHired & directly managed 9 in-state staff members & 7 International in-market representatives/firmsManaged all contracts & initiatives for 6 official state Welcome CentersLed first state-wide initiative to leverage Brand USA marketing dollars down to the local DMO levelActed as the partner liaison for all Utah DMOs on issues including: brand development, action plan development, funding source procurement & infrastructure build-outImplemented and administered cooperative marketing program to support International Meetings & Conventions efforts, including: IMEX Frankfurt and IBTM World.

Downtown Salt Lake

Outpaced all 10 performance measures every year of tenure, including room night goals & pass product salesManaged all pass product sales, contracts, fulfillment & distributionProcured over $1 million in cooperative marketing funds from the Utah Office of TourismManaged Online Travel Agency (OTA), tour operator & receptive operator leads and relations for Salt Lake County lodging partnersDeveloped concept and creative for Salt Lake County promotions: 4th Day Ski & Stay Free, 10 Great WeekendsActed as liaison to Taubman during City Creek construction and opening

Park City, Ut

Assisted in the development of all marketing activities focused on promoting Park City as a world-class ski destination.Managed local co-op marketing campaigns.Coordinated the Park City branding efforts by working hand-in-hand with the contracted advertising agency.

Certificate In Executive Leadership

Master Of Public Administration, Public Policy Analysis

Activities and Societies: Honor Society

Ms, Parks, Recreation And Tourism, Experiental Education/Commerical Tourism

Bachelor Of Business Administration, Marketing, International Studies

Activities and Societies: International business study abroad program.

Bachelor Of Business Administration, Marketing, Communication

Activities and Societies: ADMAR, Ski Instructor-Vail Resorts/Spirit Mountain