Kaitlin Gordon Email & Phone Number

• Created research study, analyzed data and presented results regarding public opinion on company's online presence.• Developed online marketing campaign targeting sales talent in millennial segment.

• Managed website migration process and developed content for MS Marketing website.• Facilitated outreach and maintained communication with prospective domestic and international program applicants.• Organized employment and contact information for 400 alumni through personalized outreach to strengthen connection with the program as resource of advice and opportunities for current students.• Maximized relationships with 10 senior level executives on the Advisory Board by organizing… Show more • Managed website migration process and developed content for MS Marketing website.• Facilitated outreach and maintained communication with prospective domestic and international program applicants.• Organized employment and contact information for 400 alumni through personalized outreach to strengthen connection with the program as resource of advice and opportunities for current students.• Maximized relationships with 10 senior level executives on the Advisory Board by organizing lectures and networking events to facilitate career coaching and mentorship of students in MS Marketing program. Show less

• Developed and maintained marketing calendar to coordinate various targeted marketing and branding campaigns. • Managed organization-wide promotional item order and implemented online system to increase inventory efficiency.• Compiled and managed distribution of sponsorship materials to secure donations from local businesses.• Collaborated with graphic design team to design and create effective promotional videos and marketing materials.

• Completed competitive loyalty program and affinity card analysis.• Evaluated size of opportunity, barriers to market entry, and expected value.• Delivered marketing strategy with recommendations for market entry to executives at corporate headquarters.

• Planned and executed all campus representative events on and off campus, including PR events and trunk shows.• Developed and managed Facebook, Twitter, and Instagram pages to promote designer dress rental website.• Organized trunk show by reserving location, selecting merchandise, and promoting event each semester to highlight company products to engage potential customers. • Communicated directly with corporate members of Rent the Runway to ensure consistent company branding.

• Prepared and led ballet classes 5-10 hours per week for children ages 3 to 18 from 2010 - 2017. • Developed ballet program for studio using knowledge of ballet technique to create curriculum.• Facilitated growth in studio’s ballet program increasing ballet enrollment to 30 students.• Taught technique and choreography to 4 award-winning competitive dance teams.

Master Of Science (M.S.), Marketing

Activities and Societies: Masters Marketing Association

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Dance Minor. Education Vice President of Gamma Phi Beta Sorority for 2012 and 2013. Event Planning/Marketing.