Kait Grable Gonzalez Email & Phone Number

Durham, Nc, Us

• Create social media content that is strategic and on brand with client's voice and tone• Design visual creative and edit video content for all social platforms• Develop influencer partnerships for clients, from start to finish through researching potential influencers, conducting the outreach, and creating the perfect piece of content to share campaign missions to new digital audiences• Plan and execute paid social promotions and strategy• Identify movement partners, allies, and influencers for my clients• Develop creative concept memos and outlines for pushes like report releases and larger movement mobilization moments• Perform research and analysis on current trends online

• Create social media content (both written and visual) that is strategic and on brand with client's voice and tone• Plan and execute paid social promotions and strategy• Identify movement partners, allies, and influencers for my clients• Develop creative concept memos and outlines for pushes like report releases and larger movement mobilization moments• Perform research and analysis on current trends online

North Carolina, United States

• Coordinate and lead rock climbing and public lands stewardship events for women, femmes, and non-binary people of color.• Establish a local community of climbers of color to promote collaboration and leadership opportunities.• Serve as a spokesperson at community events and through social media.

• Built campaign arcs and supporter journeys across digital channels focused on broadening and deepening brand engagement while changing audience understanding of environmental and social issues to build people power.• Identified rapid response engagement, education, and mobilization opportunities for the campaign.• Developed SMS broadcasts (using Mobile Commons) to supporters, wrote and built supporter emails (using EveryAction), created web content (articles, stories, reports), designed compelling graphic assets, wrote copy, and scheduled (using Falcon, later Socialbakers) social media for each opportunity identified.

• Formulated strategies for growth and leveraging social media channels to build people power. Channel captained Greenpeace USA’s Instagram account and grew from 83k followers to over 300k in 15 months. Developed TikTok pilot to reach new demographics of audiences for engagement.• Designed and created engaging written and graphic content for Greenpeace USA’s social media channels to maximize the ability to engage over one million supporters to mobilize and win campaigns. Covered live events such as rallies, protests, teach-ins, actions.• Developed educational content to bridge knowledge gaps and create a more intersectional support base with a deeper understanding of the complex issues surrounding climate justice.

Antarctica

• Served as part of the decision-making team for ship activities during a secondment while traveling on a six-week research expedition through the Antarctic.• Coordinated and produced digital content — including imagery and video, as well as social media and website content.

Galveston, Texas

Houston, Texas Area

• Managed program budgets (totaling $300,000), implementation, and deliverable reporting for several outreach programs aimed towards reducing bacteria pollution in local waterways.• Designed outreach and marketing strategies along with coordination of mass media campaigns. Wrote press releases and articles for local publications on campaign topics and events.• Communicated the importance of water quality to diverse audiences via boothing, workshops, and presentations to audiences ranging in size from 10-200 people. Adapted the messaging to effectively communicate and reach a wide range of audiences with unique interests and motivations.• Coordinated with workgroups with members from local non-profits, organizations, agencies, and city governments to advise on local issues.

San Marcos, Texas

Bryan/College Station, Texas Area

Bryan/College Station, Texas Area

Bachelor Of Science (Bs), Bioenvironmental Sciences

Activities and Societies: Camp Kesem, Dance Arts Society, Fish Camp, MSC Freshman Leadership International, Minorities in Agri Natural.

Master Of Science (M.S.), Interdisciplinary Studies In Sustainability, 3.9

Activities and Societies: Students of Sustainability, Trash Matters

Environmental Studies, 4.0

Activities and Societies: Participated in a study abroad program focusing on environmental studies, eco-tourism, and sustainable.

Education record

Education record