Kaitlin Green Email & Phone Number

Toronto, Canada Area

• Develops and executes the communications plan to support sales strategies/initiatives for the Workplace, Education and Healthcare markets in Canada.• Manages all internal and external B2B communications + marketing collateral to support new product and showroom launches (including eBlasts, sales tools and training).• Leadership and stakeholder management responsibility, provides training and development support to the entire marketing team.• Leads a team of three marketing professionals, including the Canadian graphic designer. Accountable for setting strength goals that align with targeted business and development goals. • The “go-to” for peers in the marketing department for brainstorming, coaching +mentorship in the execution of their programs and functions.• Maintains corporate identity, brand consistency, communication content standards and positioning of the Global brand across all communications platforms (ie: price list, brochures, eBlasts, reports, presentations) in the Canadian market.• Writes, contributes, edits and proofs collateral content and promotional materials (showroom launches, brochures, eBlasts, briefs, training documents, presentations, white papers, ads, reports, press releases and other communication materials as required) for the Canadian market.• Uses and maintains Global's style guide and follows the established voice of the company.

Toronto, Canada Area

• Managed the creation and implementation of all Global price lists in English and French.- Created and maintained the Global Style Guide.- Updated the formatting, content and overall look and feel.- Created, edited and proofed every page.- Tagged all price list files using DesignMerge (a software that links InDesign files with external databases).• Worked with Product Managers to finalize Canadian-specific content for all above mentioned price lists.• Worked closely with Product Managers and the Marketing team to ensure price list content was accurate and that price lists were launched on time.• Managed all price book collateral for product launches and existing product updates.• Worked with Global USA to coordinate content and website updates for all above mentioned price lists and company-wide updates.• Coordinated website updates with Marketing and Design team for any changes or errors, all Marketing announcements and price list updates.• Worked with Global’s translator to create French versions of marketing collateral.• Provided translations when required.

Vaughan, Canada Area

I held a dual role, providing marketing assistance to Pacific Links International and Privileged Play Golf.Pacific Links International:• Developed, built and deployed email communications.• Updated, maintained and edited marketing materials (e-blasts, collateral newsletters, assets, web pages) to ensure consistency with the brand message.• Managed the implementation of a new golf access program with a major credit card company. Privileged Play Golf:• Executed the full marketing cycle for Privileged Play Golf’s membership program, which involved the development, execution, management and results tracking of sales campaigns.• Acted as the first point of client contact providing sales and customer support by phone and email in English and French.• Wrote copy for targeted promotional sales material for email campaigns, direct mail offers and print membership collateral.• Managed the creation of monthly e-newsletters.• Coordinated with marketing partners to execute advertising campaigns.

Toronto, Canada Area

• Connected and built relationships with 40+ Canadian and American lifestyle PR agencies to promote their products on thelemonpeel.com.• Researched, wrote, edited and sourced posts on bath, body and beauty products.• Performed administrative, web content management and SEO tasks.• Promoted the site through Twitter and Facebook and held contests to win sponsored products.

Toronto, Canada Area

• Pitched, researched, sourced and wrote copy on fashion, food, beauty and home products.• Performed editorial, administrative, web content management system and Google analytics tasks. • Covered LG Fashion Week - Spring 2010.

Toronto, Canada Area

• Gathered news feeds, music videos, interviews and images for MuchNews and MuchMore.• Assisted producers as needed in all aspects of production.• Transcribed, time-coded, dubbed tapes, assisted with paper edits, media logging and ingesting.• Researched and wrote biographies on artists for MuchMusic.com. • Contributed to the MuchMusic Blog.

Ottawa, Canada Area

• Researched and generated ideas for show content for Daytime Ottawa - created and validated on-air scripts for telecast.• Conducted in studio interviews and covered sporting events on camera for High School Sports Zone.• Reviewed and edited archived footage and identified segments for on-air promotional use. • Researched, wrote and edited submissions for the 2009 Canadian Inspiration Awards.

Bachelor, Journalism

Diploma, Print Journalism

Education record