Kaitlin Arnold Email & Phone Number

Gainesville, Fl, Us

Gainesville, Fl, Us

Gainesville, Florida, United States

- Lead day-to-day email marketing operations, orchestrating the seamless execution of monthly newsletters and implementing A/B testing methodologies to optimize campaign performance and engagement- Implement strategic social media plans for Facebook, LinkedIn, and Instagram- Pioneered the company's presence on Instagram, contributing to heightened engagement and leads- Manage website optimization and SEO strategies, enhancing user experience and elevating search engine rankings for improved online visibility- Play a pivotal role in on-site project documentation for an MEP engineering firm, contributing to the creation of RFQs and project resumes- Utilize Adobe Creative Cloud to edit photo and video content for social media and recruiting campaigns

Gainesville, Florida, United States

Gainesville, Florida

- Collaborated on a research study investigating brand transparency and credibility on social media titled 'Production Quality as a Cue for Credibility, Authenticity, and Persuasion: Perceptions of Brand-Related Videos on Instagram'- Invited to present our findings at the International Communication Association 74th Annual Conference in Gold Coast, Australia

Gainesville, Florida, United States

- Ran weekly meetings on various entrepreneurship topics including pitching, marketing, ideation, and idea validation- Developed digital campaigns and created compelling content for social media and email campaigns- Co-hosted a city-wide startup pitching competition with a local entrepreneurship non-profit- Hosted guest speaker and social events for students across campus

Gainesville, Florida, United States

- Recruited, trained, and organized all volunteers at a domestic abuse non-profit- Worked with outside vendors and suppliers to ensure that fundraisers were successful- Raised over $100,000 from one fundraising event with the development team- Developed e-mail and social media marketing campaigns to attract volunteers

- Oversaw day-to-day operations for four on-campus dining locations and maximized efficiency by coaching and mentoring over 25 employees to achieve business goals- Assessed and evaluated the business location purchasing orders, prepared purchases, and implemented new purchasing strategies that are consistent with a cost optimization plan- Developed effective procurement/purchasing strategies by establishing a budget, monitoring inventory and stock levels, identifying new suppliers, and developing purchasing procedures- Responsible for negotiating costs for diverse materials, handled all purchasing issues, including pricing, delivery schedule and terms and conditions- Negotiated contracts and agreements with suppliers, and produced detailed procurement schedules- Identified significant cost savings opportunities to attain yearly cost reduction target- Successfully grew business by working with the team to improve market's YOY revenue growth by 40% in 2021- Investigated and resolved complaints regarding food quality or service- Integrated store operations strategies that has doubled store sales over the span of 60 days- Managed over 20 suppliers to ensure excellent quality and timely delivery- Calculated the store's weekly revenue, food, and labor calculations using Excel to meet projections and cost reduction goals

Gainesville, Florida Area

Gainesville, Florida, United States

- Designed and managed merchandise operations, including vendor relations- Took and edited photo and video content of the car, team members, and races- Planed and executed social media content across three platforms to improve supplier and sponsor relationships- Carried out market research to understand current market trends, promote engagement and made recommendations for enhancement- Analyzed social and web metrics and develop reports to show social and channel performance - Coordinated the recruiting and business teams with the club engineers

- Collaborated on a research study investigating brand transparency and credibility on social media titled 'Production Quality as a Cue for Credibility, Authenticity, and Persuasion: Perceptions of Brand-Related Videos on Instagram'

- MAR3023 Principles of Marketing Teaching Assistant for 1,000+ students - Hosted weekly office hours to help students understand various marketing concepts - Wrote quantitative marketing exam questions

- Planned and wrote the copy for TurnUp's social media platforms including Instagram and Twitter - Worked with the social media team to develop social media campaigns

- Communicated with 30+ students in an entrepreneurship course for both undergraduate and graduate students - Held office hours to assist students with course questions and concerns - Helped students feel comfortable with leading teams and communicating with local business leaders- Supervised Zoom classes and graded student submissions

https://warrington.ufl.edu/social-impact-and-sustainability-initiative/team/

Gainesville, Florida, United States

- Helped lead a team of students from across the country to inspire youth activists to download the TurnUp app - Analyzed possible ads to be released - Engaged in influencer marketing to work with social media users that were interested in partnering with TurnUp

- Designed social media content for the Fiveable Instagram and Twitter accounts that related to AP courses and exams, as well as student and teacher life

- Led a team of teaching assistants in the subjects of AP Human Geography, AP Environmental Science, AP US Government and Politics, and AP Statistics- Wrote and edited blog posts regarding these subjects in order to help struggling students with their AP courses

- Wrote blog posts regarding student and teacher life, as well as various AP courses for the Fiveable blog

- Created social media content, helped teacher-lead live streams, and crafted resources to assist students in the understanding of AP Human Geography topics

Master Of Science - Ms, Entrepreneurship

Activities and Societies: Entrepreneurship Collective (President)

Bachelor'S Degree, Advertising (Specialization In Persuasive Messaging) | Minor In Entrepreneurship, 4.0 Uf Gpa

Activities and Societies: Entrepreneurship Collective (VP of Internal), Ad Society, Gator Motorsports, and Intramural Soccer

Education record

Activities and Societies: Yearbook (Editor-in-Chief), Technology Club (President), Peer Tutors (President), Science National Honor Society.