Kaitlin Jones Email & Phone Number

Manchester, NH, US

United States

Remote

• Researches a wide range of assigned topics, conducts interviews when necessary, and creates web and print-ready content to client specifications
• Experience in writing, proofreading, and editing blogs, how-to articles, mobile apps, print materials, product descriptions, as well as interview-based journalism, product naming, and social media marketing
• That’s So Panda – Word Shuffler Mobile Application (Apple iOS) Description Writer (past)
• Decorview.com Interior Design and B2C Marketing Ghostwriter – Researched home decor trends to create Business to Consumer (B2C) blogs, ghostwrote in the voice of various interior designers for client’s before and after.
• Brideonline.com.au – Wedding Industry How-To and Article Columnist (past)
• MaxStar – Creative, “Storytelling” Product Description Writer(past)

Manchester, New Hampshire, United States

• Developed, edited, and implemented B2B and B2C marketing content, including press releases, email copy, and digital/print advertising materials.
• Managed social media and authored financial wellness blogs, supporting website launch.

Amherst, New Hampshire, United States

• Worked directly with the VP of Nursing to begin Nursing Division’s separate online platform with a new website design, customer-centric functionality upgrades and established the division’s first social media accounts
• Created Nursing Division-specific branding from scratch, including a new logo, branding colors, font selection, and voice style guide to distinguish from the parent company
• Researched and recommended new marketing processes and policies, including implementing new tools and technology to address customer service and sales bottlenecks
• Created and managed Jotform applicant pipelines for 13 staffing teams, streamlining communication and lead data beyond Indeed while removing complicated communication practices and increasing hiring speed
• Reviewed Indeed usage and created new campaigns and training to increase leads. Provided instruction to Regional Directors and their teams for an “Indeed Refresh,” including SEO best practices with keyword research.
• Utilized WordPress, Google Suite, Jotform, UKG/Kronos databases, Loomly, Monday, Canva, Photoshop, Microsoft Teams, 8x8, Google Meet, Zoom, etc.

Remote

• Worked directly with the CEO/Owner to create a new income stream with a “nerdy news website” in competition with Nerdist.com, Comicbook.com, etc.
• Created branding from scratch, including a new company name, branding colors, font selection, and voice style guide
• Conducted competitor and keyword research and used the CEO’s existing ecommerce website’s Google Analytics to analyze their existing customer base and create new audience personas for the news website
• Created a new website in WordPress and worked with a designer to refine branding, UX, and general website setup
• Created and implemented guest post writer strategy, including application, screening and selection processes, writer agreements, and editorial guidelines for voice, SEO, and other best practices
• Conducted keyword research to develop blog briefs which I gave to writers to create articles

Manchester, New Hampshire

• Creates and manages all social media content including copy, imagery, topics and schedule for multiple social channels, including Facebook, Instagram, Twitter, Linkedin and Pinterest
• Researches topics related to healthcare, staffing, and healthcare information technology
• Writes all content for the CoreMedical Group website including website copy, monthly blogs, and all rich content pieces including infographics, white papers, etc.
• Updates and refreshes website copy regularly using Umbraco / Hubspot, based on SEO and UX best practices
• Conducts interviews of employees, including healthcare professionals for blogs and videos
• Drafts copy for email campaigns to existing and potential candidates as well as video scripts

Remote

• Wrote fast, accurate, engaging news articles on celebrity and viral weddings, engagements, and other bridal themes
• Pitched daily breaking news, viral video, and emerging trends articles based on web and social media research
• Employed Google Analytics, Yoast SEO, to create focused keyword optimization on each article
• Applied best SEO writing practices for engaging headlines, meta descriptions and organic keyword density in clean, error-free copy
• Utilized WordPress CMS for writing, editing, publishing, and overseeing web content on a daily basis
• Produced 2-4 articles per day (over 1,000 hours) autonomously from remote, home office utilizing

Nashua, New Hampshire

• Researched and wrote newsletter and website content with SEO optimization for improved organic traffic and sales
• Crafted articles and blog posts relating to women’s health education, sexuality, and wellness
• Wrote accurate, engaging product descriptions on e-commerce platforms including Amazon.com
• Created focused keyword optimization on niche websites based on in-depth web analytics research
• Assisted in the creation and continual revision of newsletter/website content calendar
• Created and maintained presence on social media platforms such as Pinterest, Instagram, and Twitter

Nashua, New Hampshire

• Provides accurate and timely information and processing in the areas of: admission, withdrawals, registration, student finance, and course selection to promote student success
• Creates and maintains daily office operations while providing frontline customer service by communicating effectively through counter, telephone, email, Twitter and bulletin board correspondence
• Orients new and prospective students to online tools such as Blackboard, MySNHU course registration and MySNHU bill payment
• Creates in-center and outside marketing and advertising strategies and materials
• Processes a high volume of time-sensitive and confidential withdrawal requests with expert accuracy
• Utilizes information technology such as Microsoft Dynamics CRM, Datatel Colleague, and EMAS student academic records databases, MySNHU, BlackBoard, and the Microsoft Office Suite on a daily basis

• Instructed private school curriculum, while creating supplemental instructional materials and procedures consistent with individual learning needs and behaviors
• Adapted personal pedagogy to uniquely facilitate knowledge of content, advancement of reading and writing skills, and independent study practices
• Organized, analyzed, and assessed student coursework in accordance with state and private school standards

• Supported and reinforced scholastic and behavioral expectations of a 7yr old boy and 10yr old girl as expressed by parents and teachers
• Maintained a safe, positive living and learning environment by encouraging conflict-resolution, effectively intervening during disagreements, and promoting maturity and self-esteem
• Originated child-specific communication techniques based on age, gender and special needs including Asperger Syndrome
• Created and facilitated daily schedules that met the physical, educational, and emotional needs of the children
• Improved academic motivation, independent study and reading abilities

• Planned and facilitated indoor and outdoor activities with children ranging from 4 to 12 years old with various needs including those with ADHD, autism, food allergies, asthma, and developmental disabilities
• Created and implemented lesson plans comprised of crafts, indoor learning activities, outdoor field and trail games, trail walks, and field trips to local museums, zoos and arboretums
• Communicated effectively with parents and guardians of campers through weekly itineraries, phone calls and one on one contact
• Provided students with hands-on learning opportunities with snakes, lizards, birds of prey, rabbits, ferrets
• Gained certification in First Aid, CPR/AED, medication administration and EpiPen use, as well as training in canoe safety
• Promoted from substitute counselor to co-lead counselor in 2006 after only 2 years of employment.

• Assisted with the opening of a new 347-bed residential complex offering single, double and suite-style housing for upper-class students
• Provided administrative support with check-in, check-out, room changes, routine health and safety inspections, and damage assessments
• Facilitated thematic activities promoting sustainability and environmental awareness in a LEED Gold certified facility
• Planned and implemented both active and passive social and educational programs
• Communicated effectively within the community through regular floor meetings, weekly update emails, bulletin boards, and one on one contact
• Assisted in daily office operations providing frontline customer service to residents, faculty, and guests