Kaitlin Longworth

Kaitlin Longworth Email and Phone Number

Account Lead, Brand Partnerships and Integrated Marketing @ Impressions.FM
United States
Kaitlin Longworth's Location
United States, United States
Kaitlin Longworth's Contact Details
About Kaitlin Longworth

Kaitlin Longworth is a Account Lead, Brand Partnerships and Integrated Marketing at Impressions.FM. She possess expertise in facebook, microsoft office, social media, social networking, time management and 14 more skills. Colleagues describe her as "I have had the privilege of having Kaitlin on my team at Spotify for the past 4+ years where I have both directly and indirectly managed her during that time. Kaitlin is incredibly passionate, creative, an outside of the box thinker, and someone who collaborates well and builds strong teams. If you are lucky enough to have Kaitlin working on a project you will find her invested, tenacious in her focus to achieve her end goal, and able to work through any obstacles that get in her way. She is incredibly positive and brings an energy and excitement to her work that is contagious. She builds strong relationships with both external partners and internal teammates. She would make a fantastic addition to any marketing team!" and "I was lucky to work closely with Kaitlin for about two years at Spotify. During this time, we were able to work together on some of the biggest projects in music marketing. This includes global artist marketing campaigns and building a first-of-its-kind partnership with MAMA, K-Pop’s biggest global award show, where Kaitlin led partnership relations from beginning to end. Kaitlin is a creative strategist who’s always exploring new and exciting opportunities that bring campaigns & creative to the next level. Her collaborative attitude makes her a joy to work with and she would make a great addition to any team in search of a strong marketer."

Kaitlin Longworth's Current Company Details
Impressions.FM

Impressions.Fm

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Account Lead, Brand Partnerships and Integrated Marketing
United States
Website:
msg.com
Employees:
1550
Kaitlin Longworth Work Experience Details
  • Impressions.Fm
    Account Lead, Brand Partnerships And Integrated Marketing
    Impressions.Fm
    United States
  • Madison Square Garden Entertainment Corp.
    Director Marketing Strategy
    Madison Square Garden Entertainment Corp. Jul 2024 - Present
    New York
    Lead the development and execution of customer-focused marketing strategies for 300+ events per year; inclusive of both paid and non-paid efforts across The Garden, Radio City Music Hall and The Theatre at Madison Square Garden.
  • Spotify
    Global Media Lead
    Spotify Mar 2022 - Mar 2024
    New York, United States
    Managed a small team while overseeing all aspects of global media for marketing campaigns including: agency management, global campaign briefing, global channel strategy, creative, execution and reporting.Led the execution of paid digital and traditional channels, managing a multi-million dollar media spend, resulting in increased brand love, user engagement, and acquisition.Successfully increased artist and podcast listenership upwards of 70% and social conversation around Spotify upwards of 15% during campaign duration.Liaison between agencies, project managers, experiential, creative, PR, and social teams. Led channel planning and investment strategies for global and local content marketing campaigns. Overseeing +10 campaigns at a given time.Drove +15M global impressions and +12K clicks to Spotify app through year-long media partnerships,optimizing channel mix for new customer acquisition and retention.Oversaw $1.5M in brand sponsorships both nationally and globally- overseeing budget negotiation, deal points, media packages, and creative, influencing brand positioning and on-site components. Earning +300M global impressions, +200K first streamers, and +24M streams across Spotify.Utilized post-campaign and mid-campaign reports to inform future improvements for paid digital channels, driving a 25% increase in overall channel growth and optimization across customer segments
  • Spotify
    Content Media Manager
    Spotify Mar 2019 - Mar 2022
    Greater New York City Area
    Oversaw all aspects of media for artist releases, Spotify playlists and new podcast launches driving user adoption of podcasts and increasing first week streams across new music releases.Drove 70% of traffic to major podcast marketing campaigns, generating +12M clicks and acquiring +30K new podcast users, optimizing multi-million dollar digital media spend. (The Michelle Obama Podcast, Renegades Born in the USA, and the Joe Rogan Experience)Led yearly billboard upfront, saving 48% at $11M budget. Managed cross-functional coordination of weekly billboard creative placements. across North AmericaDirected $3.5M global media campaign for a high-profile album within a 3-day turnaround, resulting in 3.3M clicks, 624M impressions, and the most-streamed album in a single day.Coordinated launch of Spotify’s first branded AR-Portal on Snapchat earning Adweek mention and setting new engagement benchmark for Snapchat and Spotify.
  • Havas Media Group
    Account Supervisor - Universal Music Group
    Havas Media Group May 2016 - Mar 2019
    Greater New York City Area
    Account lead and point of contact for all of Universal Music Group’s media needs. Serviced all RFPs, campaign planning, execution and reporting across UMG’s major labels and subsidiaries.Presented and educated V-Suite label executives on advertising strategies, audience targeting & media tacticsLaunched campaigns with limited lead time and budgets, across traditional and non-traditional media channels. (Radio, OOH, Broadcast, Programmatic, OTT/OLV)Led the successful execution of UMG's first OTT campaign, achieving 95% VTR and 300K impressions, driving artist visibility and increased views of music video.Upheld vendor relationships to consistently plan within campaign budget ensuring media savings of up to 40%.
  • Women In Music, Org
    Women In Music Committee Co-Chair, Membership Board
    Women In Music, Org Jan 2016 - Mar 2019
    Greater New York City Area
    Worked with Membership Vice Chairs and WIM Board to expand WIM organization mission and values across New York CityIncreased national member growth to 1,550 members from 2016 - 2018.Gathered year over year feedback on WIM member experience, tracked the growth of the organization (nationally and locally) and implemented new strategies to incentivize new women to join WIM.Supported WIM staff at events by checking in event guests, answering membership questions and conduct on-site membership sign-ups.
  • Kll Mgmt
    Artist Management & Consultation
    Kll Mgmt May 2015 - Nov 2018
    Brooklyn
    KLL Management is artist management co. based in Brooklyn, NY that I started in 2015. KLL MGMT specializes in artist development & growth. My goal is to bring each client to the next level in their career through services that are tailored to each client's needs. Services include, but are not limited to:-Artist Development & Marketing-Digital Strategy-Social Media Consultation-Day-to-Day Administration-Career Guidance & Advancement Responsibilities include:Negotiating licensing deals, performance contracts, publishing & label offersSupport and strengthen relationships with distributors, PROs, artist managers, DSPs, publicists, booking agents, and record label.Highlights:Led the successful Instagram takeover for artist residency, resulting in a 30% increase in ticket sales for two sold-out shows, driving revenue and brand visibility.Led negotiation of licensing and publishing agreements, securing a 2-year deal with Secret Road Music Services, resulting in sync-deals across major TV networks.Assisted artist show and tour booking. Booked talent as direct support opener for sold-out shows with The Darkness & The Struts.
  • Sneak Attack Media
    Social Media Manager
    Sneak Attack Media Aug 2015 - May 2016
    Greater New York City Area
    Helped define and create a social “brand” for multiple artists including, The Cult, Nathaniel Rateliff & The Night Sweats, Patty Griffin and Max’s Kansas City (venue) and moreCreated social dialogue between each artist and user for each artist’s social media channelReported daily to artists, managers, labels executives, and project managers on campaign status including benchmark goals, social objectives and increase in social following/reachBrainstormed creative concepts and strategies to increase awareness for up-and-coming-artists while also capitalizing on recent success for signed clients. Example: #Rateliffing on Instagram after Nathaniel Rateliff & The NIght Sweats TV Debut on Jimmy Fallon to increase reach, and impressions of their debut self-titled album
  • Grooveshark
    Artist Marketing & Product Experience
    Grooveshark Dec 2013 - May 2015
    Greater New York City Area
    Led product improvement and support teams during launch of new site redesign Developed and launched promotional campaigns for national and international artists Liaison between Grooveshark and Broadcast community, artists, publicists and artist management Headed A&R of recording content for in-office studio and live sessionsStudio Manager for in-house recording studioDrove engagement to Grooveshark’s blog with artist interviews, new release highlights and product development Created and executed online events, newsletters and social media campaigns to increase user trafficEstablished relationships with publicists and writers for Broadcast event coverage Strengthened relationships between artist and listener communities to foster new artist involvement & development Conducted and analyzed research efforts including focus groups, surveys, and user testing
  • Fuse Tv
    Student Associate, Public Relations
    Fuse Tv Sep 2013 - Dec 2013
    Greater New York City Area
    Assisted VIP guests and press during major network and company events Worked directly with director of communications and senior publicist during television interviews in TV studioDrafted press releases, media advisories, tune-ins and pitches for Fuse television programs including, Big Freedia, Warped Roadies, and Fuse Top 20 CountdownComposed press plan and PR strategy for second season of, "Big Freedia: Queen of Bounce"Directed media during Fuse sponsored events
  • The Madison Square Garden Company
    Student Associate, Corporate Communications
    The Madison Square Garden Company Jun 2013 - Aug 2013
    Greater New York City Area
    Responsible for creating and distributing daily news report and weekly news updates to MSG's executive chairmanManaged and responded to all Community Relations inbox and mailingsAssisted VP of Communications by reorganizing office files, cleaning up data base systems and learned about different departments within the companyWrote and presented integrated partnership proposal for Fuse Television & Billboard Music Awards
  • University Of North Florida Public Relations Student Society Of America (Prssa)
    Director Of Social Media And Publicity
    University Of North Florida Public Relations Student Society Of America (Prssa) Jun 2012 - May 2013
    University Of North Florida
    Responsible for all social media content posted through the chapter's profiles Hosted interactive chats for members in the chapter and had various PR professionals in the community co-hostGenerated marketing materials and promotion pieces for chapter members Created and promoted various chapter events, lectures and luncheonsResponsible for keeping the chapter members informed and organized throughout the school year
  • Children’S Home Society Of Northeast Florida
    Communications Intern
    Children’S Home Society Of Northeast Florida Aug 2012 - Dec 2012
    Jacksonville, Florida Area
    Contributed to the planning, organizing and hosting of the non-profit's largest fundraising event of the year, Caring ChefsResponsible for all social media content and posts during Caring ChefsLead of social media interaction during Caring Chefs Created and finalized all written material for the 2012 Holiday Campaign Wrote press releases for fundraisers, holiday campaigns, toy drives Helped organize and coordinate the holiday season toy drive
  • River City Pride Committee
    Entertainment Coordinator & Sponsorship Board Member
    River City Pride Committee Aug 2012 - Nov 2012
    Oversaw entertainers during performances Recruited and managed volunteers for River City Pride day festival Helped lead main promotion efforts for River City Pride performers Finalized performance schedule for all artistsResponsible for social media promotion, updates, photos and information before and during festival
  • Gielow Marketing & Pr
    Social Media Intern
    Gielow Marketing & Pr May 2012 - Aug 2012
    Managed and tracked social media platforms tailored for Gielow clientsResponsible for writing out monthly content on all clients social channels, including Facebook, Twitter, Pinterest and blog postsWrote press releases for client events and company eventsIllustrated and distrubted virtual newsletters for specific clients
  • Coldwell Banker Vanguard Realty, Inc.
    Production Specialist At Concierge Services Connect U
    Coldwell Banker Vanguard Realty, Inc. Jan 2012 - Jul 2012
    Jacksonville, Florida Area
    Head of social media publicity, created Facebook Fan Page for Concierge Services Responsible for preparing and sending marketing productsHead of mailings to and from the officeResponsible for keeping the office cleaned and organized

Kaitlin Longworth Skills

Facebook Microsoft Office Social Media Social Networking Time Management Event Planning Teamwork Microsoft Word Marketing Mac Public Relations Blogging Press Releases Event Management Editing Artist Relations Music Industry A&r Social Media Marketing

Kaitlin Longworth Education Details

Frequently Asked Questions about Kaitlin Longworth

What company does Kaitlin Longworth work for?

Kaitlin Longworth works for Impressions.fm

What is Kaitlin Longworth's role at the current company?

Kaitlin Longworth's current role is Account Lead, Brand Partnerships and Integrated Marketing.

What is Kaitlin Longworth's email address?

Kaitlin Longworth's email address is ka****@****ail.com

What is Kaitlin Longworth's direct phone number?

Kaitlin Longworth's direct phone number is +132125*****

What schools did Kaitlin Longworth attend?

Kaitlin Longworth attended University Of North Florida, University Of North Florida Osprey Radio Host.

What skills is Kaitlin Longworth known for?

Kaitlin Longworth has skills like Facebook, Microsoft Office, Social Media, Social Networking, Time Management, Event Planning, Teamwork, Microsoft Word, Marketing, Mac, Public Relations, Blogging.

Who are Kaitlin Longworth's colleagues?

Kaitlin Longworth's colleagues are David Dobrik, Christine O'hanlon, Leneamarie Beasley, Michelle (Lamothe) Mcgoldrick, Justin Camara, Marlon Batara, Abdul-Raman Abdallah.

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