Kaitlin Longworth Email & Phone Number

United States

New York

Lead the development and execution of customer-focused marketing strategies for 300+ events per year; inclusive of both paid and non-paid efforts across The Garden, Radio City Music Hall and The Theatre at Madison Square Garden.

New York, United States

Managed a small team while overseeing all aspects of global media for marketing campaigns including: agency management, global campaign briefing, global channel strategy, creative, execution and reporting.Led the execution of paid digital and traditional channels, managing a multi-million dollar media spend, resulting in increased brand love, user engagement, and acquisition.Successfully increased artist and podcast listenership upwards of 70% and social conversation around Spotify upwards of 15% during campaign duration.Liaison between agencies, project managers, experiential, creative, PR, and social teams. Led channel planning and investment strategies for global and local content marketing campaigns. Overseeing +10 campaigns at a given time.Drove +15M global impressions and +12K clicks to Spotify app through year-long media partnerships,optimizing channel mix for new customer acquisition and retention.Oversaw $1.5M in brand sponsorships both nationally and globally- overseeing budget negotiation, deal points, media packages, and creative, influencing brand positioning and on-site components. Earning +300M global impressions, +200K first streamers, and +24M streams across Spotify.Utilized post-campaign and mid-campaign reports to inform future improvements for paid digital channels, driving a 25% increase in overall channel growth and optimization across customer segments

Greater New York City Area

Oversaw all aspects of media for artist releases, Spotify playlists and new podcast launches driving user adoption of podcasts and increasing first week streams across new music releases.Drove 70% of traffic to major podcast marketing campaigns, generating +12M clicks and acquiring +30K new podcast users, optimizing multi-million dollar digital media spend. (The Michelle Obama Podcast, Renegades Born in the USA, and the Joe Rogan Experience)Led yearly billboard upfront, saving 48% at $11M budget. Managed cross-functional coordination of weekly billboard creative placements. across North AmericaDirected $3.5M global media campaign for a high-profile album within a 3-day turnaround, resulting in 3.3M clicks, 624M impressions, and the most-streamed album in a single day.Coordinated launch of Spotify’s first branded AR-Portal on Snapchat earning Adweek mention and setting new engagement benchmark for Snapchat and Spotify.

Greater New York City Area

Account lead and point of contact for all of Universal Music Group’s media needs. Serviced all RFPs, campaign planning, execution and reporting across UMG’s major labels and subsidiaries.Presented and educated V-Suite label executives on advertising strategies, audience targeting & media tacticsLaunched campaigns with limited lead time and budgets, across traditional and non-traditional media channels. (Radio, OOH, Broadcast, Programmatic, OTT/OLV)Led the successful execution of UMG's first OTT campaign, achieving 95% VTR and 300K impressions, driving artist visibility and increased views of music video.Upheld vendor relationships to consistently plan within campaign budget ensuring media savings of up to 40%.

Greater New York City Area

Worked with Membership Vice Chairs and WIM Board to expand WIM organization mission and values across New York CityIncreased national member growth to 1,550 members from 2016 - 2018.Gathered year over year feedback on WIM member experience, tracked the growth of the organization (nationally and locally) and implemented new strategies to incentivize new women to join WIM.Supported WIM staff at events by checking in event guests, answering membership questions and conduct on-site membership sign-ups.

Brooklyn

KLL Management is artist management co. based in Brooklyn, NY that I started in 2015. KLL MGMT specializes in artist development & growth. My goal is to bring each client to the next level in their career through services that are tailored to each client's needs. Services include, but are not limited to:-Artist Development & Marketing-Digital Strategy-Social Media Consultation-Day-to-Day Administration-Career Guidance & Advancement Responsibilities include:Negotiating licensing deals, performance contracts, publishing & label offersSupport and strengthen relationships with distributors, PROs, artist managers, DSPs, publicists, booking agents, and record label.Highlights:Led the successful Instagram takeover for artist residency, resulting in a 30% increase in ticket sales for two sold-out shows, driving revenue and brand visibility.Led negotiation of licensing and publishing agreements, securing a 2-year deal with Secret Road Music Services, resulting in sync-deals across major TV networks.Assisted artist show and tour booking. Booked talent as direct support opener for sold-out shows with The Darkness & The Struts.

Greater New York City Area

Helped define and create a social “brand” for multiple artists including, The Cult, Nathaniel Rateliff & The Night Sweats, Patty Griffin and Max’s Kansas City (venue) and moreCreated social dialogue between each artist and user for each artist’s social media channelReported daily to artists, managers, labels executives, and project managers on campaign status including benchmark goals, social objectives and increase in social following/reachBrainstormed creative concepts and strategies to increase awareness for up-and-coming-artists while also capitalizing on recent success for signed clients. Example: #Rateliffing on Instagram after Nathaniel Rateliff & The NIght Sweats TV Debut on Jimmy Fallon to increase reach, and impressions of their debut self-titled album

Greater New York City Area

Led product improvement and support teams during launch of new site redesign Developed and launched promotional campaigns for national and international artists Liaison between Grooveshark and Broadcast community, artists, publicists and artist management Headed A&R of recording content for in-office studio and live sessionsStudio Manager for in-house recording studioDrove engagement to Grooveshark’s blog with artist interviews, new release highlights and product development Created and executed online events, newsletters and social media campaigns to increase user trafficEstablished relationships with publicists and writers for Broadcast event coverage Strengthened relationships between artist and listener communities to foster new artist involvement & development Conducted and analyzed research efforts including focus groups, surveys, and user testing

Greater New York City Area

Assisted VIP guests and press during major network and company events Worked directly with director of communications and senior publicist during television interviews in TV studioDrafted press releases, media advisories, tune-ins and pitches for Fuse television programs including, Big Freedia, Warped Roadies, and Fuse Top 20 CountdownComposed press plan and PR strategy for second season of, "Big Freedia: Queen of Bounce"Directed media during Fuse sponsored events

Greater New York City Area

Responsible for creating and distributing daily news report and weekly news updates to MSG's executive chairmanManaged and responded to all Community Relations inbox and mailingsAssisted VP of Communications by reorganizing office files, cleaning up data base systems and learned about different departments within the companyWrote and presented integrated partnership proposal for Fuse Television & Billboard Music Awards

University Of North Florida

Responsible for all social media content posted through the chapter's profiles Hosted interactive chats for members in the chapter and had various PR professionals in the community co-hostGenerated marketing materials and promotion pieces for chapter members Created and promoted various chapter events, lectures and luncheonsResponsible for keeping the chapter members informed and organized throughout the school year

Jacksonville, Florida Area

Contributed to the planning, organizing and hosting of the non-profit's largest fundraising event of the year, Caring ChefsResponsible for all social media content and posts during Caring ChefsLead of social media interaction during Caring Chefs Created and finalized all written material for the 2012 Holiday Campaign Wrote press releases for fundraisers, holiday campaigns, toy drives Helped organize and coordinate the holiday season toy drive

Oversaw entertainers during performances Recruited and managed volunteers for River City Pride day festival Helped lead main promotion efforts for River City Pride performers Finalized performance schedule for all artistsResponsible for social media promotion, updates, photos and information before and during festival

Managed and tracked social media platforms tailored for Gielow clientsResponsible for writing out monthly content on all clients social channels, including Facebook, Twitter, Pinterest and blog postsWrote press releases for client events and company eventsIllustrated and distrubted virtual newsletters for specific clients

Jacksonville, Florida Area

Head of social media publicity, created Facebook Fan Page for Concierge Services Responsible for preparing and sending marketing productsHead of mailings to and from the officeResponsible for keeping the office cleaned and organized

Bachelor Of Science (Bs)

Education record