Kaitlin Lanthier Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Delivered national brand strategies across multiple portfolios including programming and pricingManaged national budgets closely monitoring regional and national spendsProvided detailed analysis using raw ACD data to identify opportunities and execute strategies based on insightsSuccessful integration and adaptation of national brand messaging working closely with Key Account ManagersCompleted quarterly shipment forecasts providing suppliers with accurate production… Show more Delivered national brand strategies across multiple portfolios including programming and pricingManaged national budgets closely monitoring regional and national spendsProvided detailed analysis using raw ACD data to identify opportunities and execute strategies based on insightsSuccessful integration and adaptation of national brand messaging working closely with Key Account ManagersCompleted quarterly shipment forecasts providing suppliers with accurate production plansLiaised with pricing to ensure adherence to national pricing strategies through regular analysisAssisted with recommendations in the creation and development of national advertising campaigns and strategies Show less

Toronto, Ontario, Canada

Assisted with the planning, execution, and strategy for a full-service portfolio of brandsCollaborated with suppliers to create retail and on-premise programs for the Canadian marketWorked on the creation and development of tools and POS materials for our regional sales teamsPrepared monthly reports for suppliers that detailed brand health and performance, in-market activities, and competitive analysis

Worked with the Director of Business Development to forecast sales and develop strategies accordinglyAssisted in the planning, development and execution of marketing and promotional strategies for multiple brands including advertising, social media and events and tastingsManaged multiple supplier budgets and ensure all spending adheres to the approved budget linesProvided ongoing support to retail and on-premise teams by maintaining open communicationWorked directly with… Show more Worked with the Director of Business Development to forecast sales and develop strategies accordinglyAssisted in the planning, development and execution of marketing and promotional strategies for multiple brands including advertising, social media and events and tastingsManaged multiple supplier budgets and ensure all spending adheres to the approved budget linesProvided ongoing support to retail and on-premise teams by maintaining open communicationWorked directly with corporate partners on sponsorship opportunitiesLiaised directly with suppliers on all matters related to marketing including budgets, public relations, and media coveragePlanned, organized and executed events including supplier dinners and large celebrations Show less

London, United Kingdom

Worked in one of the leading independent wine retailers in London under two Masters of WineGained advanced producer and vintage knowledge and accumulated extensive tasting experienceResponsible for day to day shop maintenanceDelivered a superior customer service experience to regular and high profile customersAssisted in the organization and planning of tasting events including the development of promotional materials

London, United Kingdom

Employed as Assistant Manager with the Oddbins retail chainWorked with a broad range of wine and spirits

Bordeaux Area, France

Worked for the Bordeaux Négociant, responsible for the Estates divisionCreated a portfolio of French and Italian properties for export to various Asian-Pacific marketsActed as a liaison between the properties within the Estates portfolio and the Asian sales officesCollected all documents and material required for export to Asia and maintained an extensive databaseOrganized and managed the portfolio on a day-to-day basis answering inquiries and responding to sales requests

Toronto, Canada Area

Worked in multiple roles, including serving and bartending, as requiredAssisted in various offsite events and functions including Taste Toronto 2010

Employed with Sullivan Entertainment Inc. for a six week termDeveloped a preliminary rebranding strategy for the Anne of Green Gables brandWorked closely with a team to redesign and redevelop Sullivan’s various websitesResponsible for researching licensing opportunities for the Anne of Green Gables brand

Worked for international distributor of short filmsResearched promotional marketing materials and negotiated with potential suppliersWorked with Festival Services to obtain new clienteleAssisted in processing filmmaker contracts by ensuring required deliverables were receivedMaintained database of film and filmmaker information and contract deliverablesCommunicated and liaised with filmmakers regularlyDeveloped strong multi-tasking skills by working in numerous… Show more Worked for international distributor of short filmsResearched promotional marketing materials and negotiated with potential suppliersWorked with Festival Services to obtain new clienteleAssisted in processing filmmaker contracts by ensuring required deliverables were receivedMaintained database of film and filmmaker information and contract deliverablesCommunicated and liaised with filmmakers regularlyDeveloped strong multi-tasking skills by working in numerous supportive roles Show less

Bcom, Business, Marketing

Activities and Societies: Kingston Canadian Film Festival Volunteer Delegate to Queen's Conference on the Arts and Business (2006.

Women In Leadership Certificate, Business

Level 4 Diploma, Wine And Spirits

Currently a Diploma student of the Wine and Spirit Education Trust of England

Master'S Degree, Master In Wine Marketing And Management

Certificate, Wine And Spirits

Achieved Pass with Merit in Level 3 Advanced Certificate in Wine and Spirits