Digital Marketing Lead
CurrentLeverages marketing automation platforms to set up workflows, audience segmentation, and multi-channelcampaigns (email, digital).Develops and executes effective communication strategies, including email, social media, and other digital channels.Contributed to developing and launching the company's new website, collaborating with cross-functional teamson UI design, content creation, and utilizing HTML/CSS to ensure mobile optimization and a seamless user experience.Monitors, tracks, and assesses performance metrics of cross-channel lifecycle marketing initiatives, translatingdata into actionable insights to optimize future campaign strategies and improve engagement.