Kaitlin Ryan, Mba Email & Phone Number

Denver Metropolitan Area (Remote)

At Cognizant, I created and implemented robust marketing strategies that address crucial healthcare industry concerns, such as increasing consumerism, adopting automation, ensuring compliance with complex government requirements, and reducing administrative care costs, deploying marketing plans and tactics through cross-functional cooperation with product management, sales/account owners, and business unit leadership. I lead Product Marketing for Cognizant TriZetto Connected Interoperability and Connected Healthcare Solutions and HPS Robotic Process Automation solutions. - Developed outcome and persona-based messaging and positioning for healthcare interoperability, engagement, and price transparency solutions based on industry best practices and commissioned research.- Created comprehensive sales enablement and support content for new products that spoke to outcomes, addressed industry challenges, and highlighted differentiators.- Led solution go-to-market initiatives with strategic plans and content development, including thought leadership, videos and webinars, solution collateral, sales support materials and campaign/program content.- Built ground-up integrated marketing plans that aligned with organizational goals, target audience objectives, and solution-enabled outcomes.- Orchestrated cross-functional, remote collaboration with Product Management, Sales/Account Owners and Business Unit Leadership to drive alignment on marketing strategy and tactics.- Led strategic marketing campaigns that aligned with organization goals, target audience objectives, and solution-enabled outcomes to deliver a $6.4M TCV pipeline.- Nominated for ITSMA Marketing Excellence award for driving strategic growth category, “Preparing for Healthcare Interoperability: Beyond Compliance” in 2020.

As an independent marketing consultant, I work with clients to develop marketing strategies, launch campaigns, and deliver positive outcomes. Accomplished through the growth of online brand awareness, persona development, content strategy creation, lead generation and pipeline tracking, and overall marketing management. Projects Include: - Created integrated marketing strategies, managing marketing budgets, and leading tactical execution for custom home builders. - Worked with Atlas Demos to develop talent acquisition strategy and manage targeted Facebook campaigns. - Conducted audience persona research and development in support of acquisition campaigns. - Developed a content strategy and managed content creation and distribution for Boardwalk Builders and Mitchell Construction. - Created online and traditional media plans to build awareness and reach for Boardwalk Builders.

Greater Denver Area

Led development of marketing and media strategies for clients to grow demand and generate qualified leads. - Built lead generation campaign strategies for Avaya’s healthcare, hospitality, networking, and contact center solutions, which led to 87% pipeline ROI. - Led the identification of brand archetype, audience personas, messaging, and creative strategies for the launch Zang within the business VoIP industry. - Oversaw the implementation of Marketo, created an initial communication strategy, and developed a long-term lead nurture strategy for WOW! Business. - Created ProService Hawaii’s high-touch integrated strategy for lead acquisition and nurture. - Developed a content and media strategy that maintained Arrow’s consistent flow of high-level inquiries in support of pipeline growth.

Boulder, Co

Led our internal marketing team in reinvigorating the Amadeus Consulting brand, positioning ourselves as the leader in custom software solutions for growing businesses relying on complex technology. - Developed an integrated marketing strategy that expanded the marketing mix, introduced marketing automation and refreshed branding to improve lead quality by 4%. - Created specific and actionable content which decreased website bounce rate by 7%. - Worked with leadership to identify key performance indicators (cost per conversion, lead to opportunity ratio, and lead quality scoring), refine the reporting process, and effectively implement insights. - Managed marketing team priorities, led tactical execution, and owned vendor relationships.

Boulder, Co

Managed digital marketing client accounts from strategy inception to tactical implementation to improve client brand and product performance online. - Created forward-thinking strategies and plans to incorporate client digital marketing into overall brand and business goals. - Implemented digital marketing tactics that built brand awareness. - Worked with the National Endowment of Financial Education to maintain PPC advertising budgets, maximize click-through-rate, create impactful content, and deliver on project timelines. - Created a client management process to ensure project success. - Produced analytical insight reports assessing the effectiveness of digital marketing tactics and strategies.

Boulder, Co

Led strategic development and management of all digital marketing platforms including corporate website, social media platforms, online advertising (PPC & Display), and promotional emails. Worked with disparate teams, consultants, and developers to seamlessly execute the launch of a new website while maintaining brand integrity and increasing awareness. - Direct website strategy for content, functionality, and performance improvements - Supervise development of website, blog, and online marketing content - Develop and implement social media strategy, content, and guidelines for domestic and international locations - Develop and supervise Pay-Per-Click advertising campaigns - Manage internal content development team and distribute content across external digital platforms - Maintain and analyze accurate statistical records for website search engine optimization, website visitors, and social media platform - Maintain continuity of brand across internal and external digital platforms

Assisted with projects across the Marketing Communications Department platforms and campaigns. Developed and maintained consistent internal trade show communications. Began management of online platforms including website content, social media strategy, and SEO implementation. - Developed and maintained internal tradeshow related communications - Assisted in coordination of tradeshow planning and execution - Maintained inventory of marketing promotional materials - Assisted in the management of events, public relations, and advertising calendars - Created and deployed social media campaigns across diverse platforms - Assisted in the creation of product brochures and literature

Denver, Co

Assisted with the daily tasks of managing and communicating with advertising clients, including tracking website development projects, advertisement creation and placement, and direct mail campaigns. - Assisted the Account Executive with the management of the day-to-day needs of clients and accounts - Tracked advertisements, branding, and products of our clients and their competitors - Managed communications between clients and agency - Updated job change records - Performed market research for clients and prospective clients

Denver, Co

Assisted with managing daily agency operations and public relation client accounts, including: project schedules, deliverables, market research, and marketing and public relations tasks. - Assisted with management of agency traffic and daily operations- Performed market research for public relations and marketing clients- Wrote media advisories and press releases - Complied media lists and distributed media advisories

Boulder, Co

Manage membership requirements Compile and maintain membership databases Maintain financial records and information for 70,000 members and 2,000 clubs Customer Service includingAssistance in development of online membership registration systemAssistance with the operation and coordination of national rugby tournaments and events

Master Of Business Administration (Mba), Marketing & Entrepreneurship

Ba, Psychology & English

Education record