Founding Designer / Vp Of Design
Led diverse design projects, including AI-based product design, website design, and graphic design, maintaining consistency and high-quality execution. Managed freelancers and design agencies on projects like infographics and website development. Spearheaded the BrandGuide Builder's development, collaborating with engineering and project management teams for a successful launch. Advised the executive team on design thinking, enhancing AI strategy and product development. Developed and maintained the website to effectively communicate the brand message and showcase products, ensuring optimal user experience. Conducted usability tests to align products with target personas, enhancing user experience and usability.