Oversaw production and deployment of large-scale digital marketing campaigns includingemail and landing pages. Communicated digital best practices with client and external vendors, while adhering to Merkle best practices and standards. Provided day-to-day general account management to ensure client success.

**Company Relocated Operations to Sydney***Managed and oversaw all inbound marketing activities as a part of company's North American expansion. Implemented Marketing Automation platform as a part of an integrated marketing strategy. Cultivated effective partnerships with engineering, marketing, sales and customer support staff. Developed and implemented campaigns for email, online advertising, search engines and direct mail. Tracked overall effectiveness of campaigns and implemented… Show more **Company Relocated Operations to Sydney***Managed and oversaw all inbound marketing activities as a part of company's North American expansion. Implemented Marketing Automation platform as a part of an integrated marketing strategy. Cultivated effective partnerships with engineering, marketing, sales and customer support staff. Developed and implemented campaigns for email, online advertising, search engines and direct mail. Tracked overall effectiveness of campaigns and implemented changes as a result. Show less

**Company Relocated Operations to New York** Grew social media channels including Facebook, Twitter, LinkedIn over 200% in first year. Launched blogs that helped serve as community for job seekers and employers. Served as backup with email marketing team by helping develop and implement email marketing campaigns. Launched Facebook Ad Campaigns that helped drive traffic to site and contributed to growth of communities.Implemented email marketing strategy for 40+ events including… Show more **Company Relocated Operations to New York** Grew social media channels including Facebook, Twitter, LinkedIn over 200% in first year. Launched blogs that helped serve as community for job seekers and employers. Served as backup with email marketing team by helping develop and implement email marketing campaigns. Launched Facebook Ad Campaigns that helped drive traffic to site and contributed to growth of communities.Implemented email marketing strategy for 40+ events including in Responsys. Oversaw PR program that secured coverage in local markets. Managed, analyzed and improved PPC campaigns on Google and Bing. Managed Social Strategy for all verticals of company including Healthcare, Biotechnology, Hospitality and Local Marketing including management of two blogs that averaged 4,000 visits per month. Show less