Kaitlin O'Malley Email & Phone Number

Charlotte, North Carolina, Us

Oversee the marketing team and management of marketing agencies on record. In this role, I have expanded my efforts to encompass traditional marketing strategy in addition to the digital marketing efforts I have been leading, from radio buys and cable flighting to OOH campaigns. Spearheading campaigns on an international branding level, as well as tailoring local campaigns for 700+ locations, has left me with a well-rounded arsenal of tools under my belt. My primary role is to empower the team to generate creative solutions for each individual franchisee while I work with the leadership team to spearhead brand projects such as a total website refresh, a mobile app roadmap, and national campaigns to improve brand awareness. Working closely with the internal Driven Brands team, we seek to elevate Meineke by implementing increased co-branding efforts between the brands in the Driven portfolio.

Charlotte, North Carolina, Us

Charlotte, North Carolina, Us

Manage the deployment and daily management of international and local marketing/advertising/media plans to drive sales acquisition and customer retention efforts for Meineke brand franchisees while working with our parent company, Driven Brands, to organize and deploy digital marketing campaigns for Meineke. I manage the relationship with all agencies on record and drive the execution and effective integration across key stakeholders, including regional operations leaders, council and franchise leaders and finance/legal/analytics partners. Responsibilities include:- Oversee daily deployment of comprehensive marketing and media plans that will effectively and efficiently drive sales and traffic growth across the franchise- Provide support of advertising, promotion and retention programs supporting the brand and products- Work with advertising agency partner to manage local marketing and promotional campaigns across TV, radio, and print, online, mobile and CRM/DM/EM media channels- Build and deploy local media investment for multiple DMAs across franchise that interfaces effectively with national media plan(s).- Lead communication with franchisees across system to communicate marketing support and media efforts- Manage implementation of 12-month promotional marketing plan/calendar to stimulate growth year-round across franchise- Develop relationships across franchise system to gain support and drive returning and new sales opportunities- Utilize local market and franchise insights/research to evolve brand and identify new opportunities for sales growth- Interpret and utilize sales/product/ticket data to identify opportunities and trends and provide actionable recommendations integrated into advertising, media and promotional plans- Work closely with agency partners and provide local market input and direction to drive breakthrough marketing and promotional plans that will meet/exceed franchise sales goals

Tampa, Fl, Us

Oversee all digital marketing efforts for BE-1 Concepts, Armature Works and the Epperson Lagoon including, but not limited to, email communications, website redesign and daily management, digital and social advertising campaigns, search engine marketing (SEM), search engine optimization (SEO), and SMS marketing.I lead the effort to redesign and launch six new websites for our restaurant concepts working closely with our agency on record.Our concepts include Boca, Steelbach, M.Bird, Kipos, Butcher and Barbeque, Atlantic Beer and Oyster, Stone's Throw, Sea Critters, Ciro's Speakeasy and The Epperson Lagoon.

Dance Network, an OTT streaming service, offers hundreds of hours of dance content, including live streams of workshops and competitions, step-by-step tutorials, movies, shows, interviews, blogs, and more. I conceptualize and implement all marketing strategies and assist in acquiring licensed content and original programming.• Manage Dance Network social media handles day-to-day • Create and execute all paid digital marketing campaigns across multiple platforms including Facebook, Twitter, Instagram, LinkedIn, Google Ads, Roku and YouTube• Collaborate with our web analyst to optimize all SEO/SEM efforts and organize metadata • Work with publicists and Dance Network correspondents to promote daily blogs, interviews,and live streams on the website

St Petersburg, Florida, Us

Manage all digital channels, including social media, website, and email marketing for the Mahaffey Theater and Al Lang Live. In conjunction with the overall marketing strategy, devise and implement new digital tactics to achieve two major objectives; sell tickets to our shows and promote the nonprofit branch of the Mahaffey, the Bill Edwards Foundation for the Arts. Work with each individual tour to understand and align our plan with the artist's brand while maintaining our brand voice and and find new ways to drive interest within our community using my market knowledge and the tour's audience demographics.Promote the Bill Edwards Foundation for the Arts in the digital space in conjunction with our existing marketing efforts. Find innovative ways to communicate our Foundation objective: to provide quality performing arts programs to under-served children and their families that enhance the learning experience and correlate with Florida's curriculum initiatives through the Class Acts program.• Design and execute campaigns specific to various marketing objectives across website, social media, and email marketing• Provide regular digital analytics reports to the executive team• Place, monitor, and use A/B testing to adjust our paid social media advertising throughout each campaign• Capture and curate content pre-show, backstage, and post show to bridge the gap between our digital audience and the talent• Identify and execute innovative strategies to promote the Bill Edwards Foundation for the Arts in our community in a digital space• Develop and deploy branded email campaigns on a weekly basis• Handle content changes and additions to the websites• Identify and target potential areas of growth and branding opportunities in the digital space

St Petersburg, Florida, Us

Promote Major League Baseball's Tampa Bay Rays and use market analysis to identify our target audience and build brand affinity in the digital realm. With the main objectives being increased attendance and overall team loyalty, I introduced and tested many new digital tools to build the bridge between Tampa Bay Rays baseball players and our fans. Engaging the players and making them more accessible to the fans, we were able to connect with our audience on a new level and educate them further. Finding new angles to market each homestand, I switched gears and marketing techniques often based on our in-game promotions and giveaways, as well as capitalizing on previous history between the Rays and the opposing teams. • Manage Rays Baseball social media handles day to day• Capture and curate content both in-game and off the field• Work closely with MLB Advanced Media (MLBAM) on paid social media strategy• Brainstorm and market each in-game promotional item• Work closely with email marketing to ensure synchronization of email and social media messaging• Leverage brand recognition and strength in the digital space to design a content strategy to reach current and future generations of fans

Palmetto, Fl, Us

Work closely with the brand teams, agencies on record, corporate communications, and operations departments to conceptualize, implement and manage digital marketing strategies for the following brands: Monster Jam, Supercross, Arenacross, Ringling Bros. and Barnum & Bailey Circus, Disney On Ice, Disney Live! and Marvel Universe LIVE!• Plan and execute all social media campaigns for Monster Jam• Compile analytics from our social media efforts and analyze data to optimize our digital efforts and grow as a brand• Communicate with creative agencies to plan paid digital advertisements and boost social posts when necessary• Post news and announcements, photos/videos, and promotions to our websites and social media channels• Create calendars to organize and manage content for various brands• Monitor social media channels and facilitate ongoing conversation with our audience• Create and maintain website content through CMS• Conceptualize, implement, and promote contests and sweepstakes via Monster Jam digital platforms

Palmetto, Fl, Us

• Monitor social media channels for the following brands: Monster Jam, Supercross, Arenacross, Ringling Bros. and Barnum & Bailey Circus, Disney On Ice, Disney Live! and Marvel Universe LIVE!• Plan and post content for the Monster Jam, Supercross, Arenacross and Ringling Bros. social accounts• Compile analytics on our past digital practices and pull in research to advise for future campaigns

St. Petersburg, Fl, Us

• Support the HSN.com marketing department in coordinating strategic and tactical marketing decisions that help drive traffic to the website, build the HSN brand, and support promotions through social media channels.• Conduct weekly research into its internal assets, upcoming events that may affect the brand, opportunities to engage the target publics and competitors’ communication strategies to ensure HSN stays proactive and aware of its changing environment both internally and externally.