Pair brand strategy and communications expertise with tactical execution for leading organizations and brands that also provide a social good. I work directly with clients and within highly skilled agency teams. Expertise includes: Corporate communications, executive thought leadership, crisis communications, media relations, writing, blog management, newsletters, social media management, awards, speaking programs.

Serve as a senior leader supporting companies that are working to build a better medical system for everyone.

Help Emphasis clients establish their brands and drive growth through intentional, strategic marketing and communication plans.

Project manager and communications advisor focused on healthcare-enhancing projects.

Served as Lyra Health’s first corporate communications leader, developing and overseeing public relations, analyst relations, investor relations, blog, social, crisis communications and thought leadership/speaking opportunities programs. Increased media coverage by 55%, including feature coverage in CNN Business, Fast Company, Forbes, Inc., and L.A. Times. Also responsible for launching Lyra’s first analyst relations, newsjacking, and cross-functional diversity, equity, inclusion and belonging (DEIB) communications programs and initiatives.

Responsible for the strategy and execution of the corporate communications programs at Plex Systems, including public relations, social media, and owned channels such as the blog and YouTube channel. Worked collaboratively with creative and integrated marketing teams to deliver content that led prospects from awareness to action by leveraging content such as blog posts, original videos, graphics, and managing media and influencer relationships. Drove 139% increase in media stories.

Developed marketing communications strategies that creatively aligned marketing activities to organizational objectives for multiple clients simultaneously. Responsible for launching, leading and managing initiatives on-time and on-budget in a team environment, helping build consensus among internal stakeholders and external key opinion leaders. Created measurable communications programs that earned industry recognition, including a 2016 PR Daily's Nonprofit PR Award honorable mention for client Leader Dogs for the Blind and a 2015 International Association of Business Communicators (IABC) Detroit Renaissance Award for Advocacy Communication. Clients: General Motors, Health Alliance Plan (HAP), I-CAR, Institute for Supply Management, Leader Dogs for the Blind, Meritor and Visteon, among others.Served as Senior Communications Executive from May 2014-August 2015.

Managed public relations outreach, corporate communications, association memberships, sponsorship activations, social media, advertising (online and print), speaking engagement placement and training. Developed content for newsletter, blog and e-marketing program. Provided marketing, communications and social media counsel and training for clients in automotive, manufacturing and aerospace industries.

Responsible for communications surrounding client events, including media outreach, interviews, bylines and messaging development. Event coordinator of Detroit-based fundraisers, client appreciation events and awards programs for non-profits and automotive OEMs and suppliers.Clients included: Toyota, AVL, and the SAE Foundation, among others.

Developed and implemented public relations programs for clients in the engineering, manufacturing, automotive, business intelligence and technology sectors. Wrote newsletter content, executive bylines, client messaging and speaking points for executive briefings. Supported various clients’ digital presence on Facebook, Twitter, YouTube, LinkedIn and corporate blogs by creating a social media strategy, writing content and managing the company’s community. Clients: Microsoft, Plante & Moran, Altair Engineering, Faurecia, L.R. Kimball, TedXDetroit and Michigan First Credit Union.

Wrote copy and edited various forms of media and public relations initiatives, including newsletters, press releases, media advisories and press kit components for clients. Maintained media lists for national, regional and local outlets; assisted account leads in follow-up calls and promotion. Served as in-house production manager to deliver creative collateral from creative department to clients. Clients: The Parade Company’s annual America’s Thanksgiving Day Parade®, Target Fireworks, Detroit River Days, Motown Winter Blast and the PGA of America.