Kaitlin S. Email & Phone Number

Saint Paul, Mn, Us

London, England, Gb

Identify opportunities to drive desired behavior with target audiencesTranslate business objectives and brand strategies into integrated, measurable engagement plans Oversee the development and execution of individual tactics to ensure alignment to engagement strategy Measure the plan’s performance and impact and provide optimization recommendationsCollaborate with account, media, analytics, and creative teams to ensure that digital and engagement strategies are properly integrated within larger marketing programsInform the marketing approach leveraging data-driven insights from media, analytics and digital trends to inform audience targeting and multichannel or omnichannel campaignsAdvise on best practices for channels and media formats leveraged to communicate with patient and consumer audiencesMake strong, well-reasoned recommendations to cross functional teams on how to optimize tactics over time based on data outputTrack, distill, and share relevant digital, technological, and innovation-related insights to the broader team while identifying opportunities for applying to client solutionsEffectively present in a variety of settings: one-on-one, in small/large groups, as well as outside of the organization

Scottsdale, Arizona, Us

• Oversees and is accountable for the deployment and execution of the digital experience and marketing on the Consumer websites• Develops a comprehensive execution strategy for marketing campaigns and programs.• Tracks delivery and program expenses against budget, and reports variances.• Manages the detailed design, development, testing, and deployment of new development on the Consumer websites• Manage the development team responsible for websites, enhancements, maintenance, content, design changes, launching promotions, product placement, inventory integrity and infrastructure• Oversees the deployment of campaigns on the campaign calendar and manages the calendar for assigned campaigns.• Partners with key internal partners in the execution of all campaigns (e.g. Brand Marketing, UX, Customer Care, Digital Performance, Digital Content, Revenue Management, Email, etc.).• Works with the Content team to obtain necessary creative approvals and finalize the creative• Defines, reviews, validates, and distributes website performance reports in conjunction with Digital Performance team• Provides input into the key marketing KPIs and reporting mechanisms including dashboards and reports• Benchmarks site performance against industry best practices and metrics• Drives improvement in NPS for Consumer Websites• Collaborates with the Analytics team for the execution of A/B and MVT campaigns for improvement across the Consumer Digital Experience. Ensures appropriate test and control frameworks are in place for campaigns.• Ensures vendors have all the required information and data to accurately execute• Tracks overall project status for major Consumer Digital Experience initiatives

Charlotte, North Carolina, Us

• Managing integrated marketing campaigns from concept to launch, including strategic development, creative briefs, creative development, and securing approvals for email, digital, and direct mail.• Analyzing campaign and customer data, as well as analytics to identify best prospects, marketing strategies, and tactics to inform future marketing plans.• Lead multiple projects and prioritize marketing efforts while ensuring processes are followed and projects are completed on time and within budget.• Manage multiple external vendors and hold them accountable for quality delivery (creative agencies, digital, website designers, printers, etc.).• Build and maintaining strong client relationships.• Partner and collaborate with internal teams to meet goals and client objectives in a matrix environment.• Approach business challenges from a strategic perspective. Think outside the box. • Develop and present marketing campaign results to the client during monthly, quarterly and annual reviews.

-Overall project management of internal and external marketing/communication projects -Manage and support collaboration of new campaigns and strategies -Manage and support implementation of marketing activities to engage customers and assist in development with the brand awareness activities-Coordinate and/or manage promotional activities, hospitality events, and/or trade shows, working with external vendors as needed-Coordinate and/or manage project budgets-Manage communication materials and content development o Develop and assist with written content including but not limited to press releases, articles, and internal announcementso Formulate, direct and/or coordinates marketing activities and policies to promote products and services, working with external public relations firms or other vendors-Direct and support company-wide efforts with global marketing and communications collateral as well as messaging including client meeting materials, brochures, presentations, advertisements, posters, digital and printed mailers, newsletters, information graphics, exhibitions, website and other communication toolso Manage and develop creative PowerPoint presentations including messagingo Develop, manage and/or assist with video production and other visual collateral; coordinate with graphic designer/vendorso Inspect layouts and advertising copy and other promotional material for adherence to specifications-Support and/or manage various digital marketing platforms as well social media marketing activities-Manage various marketing and storage properties including tradeshow properties, inventory control, shipping and receiving of materials to conferences and customer technology days-Image inventory and license management-Product sample inventory management and support of development) – not currently done, but requested-Provide support with market and/or customer research where needed-Manage lead development and fulfillment

¥ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns¥ Design, build and maintain our social media presence¥ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)¥ Identify trends and insights, and optimize spend and performance based on the insights¥ Brainstorm new and creative growth strategies¥ Plan, execute, and measure experiments and conversion tests¥ Collaborate with internal teams to create landing pages and optimize user experience¥ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points¥ Instrument conversion points and optimize user funnels¥ Collaborate with agencies and other vendor partners¥ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateYou can find my professional profile and hire me for projects at: https://www.upwork.com/o/profiles/users/_~01449a3dce944a3f60/

Content management of select business groups launches, campaigns and content updates from a digital perspective.- Manages relationship with and interface with internal business partners - Uses analytics and reporting to make recommendations for content, changes and improvements based on results and best practices - Manage and executes timeline of content and asset creation through to publishing of content for web sites- Contributes to development and updates of content for SEO- Suggest and establish process changes to improve overall workflow/publishing efficiency- Support content migration and loading of special projects as prioritized by the business - Ensure the user experience is optimized for all content that is published on properties.- Works collaboratively across marketing communication channels - Adhere to digital Marketing policies including Web Content Review and Approval, Removal, and Governance policies- Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments. - Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.- Performs other related duties and responsibilities, as assigned.

St Paul, Mn, Us

* Collaborate with marcom strategists and marketers to develop and execute content marketing strategies that build relevant online experiences with customers to drive them through the customer decision journey* Develop and execute an editorial calendar for digital activities* Proactively bring forward ideas for content creation of digital solutions including identifying where in the customer decision journey digital solutions best fit* Write and edit content for multichannel publishing including web, social, mobile, email, online advertising, PPC, and interactive tools such as video and animations; coordinate the copy approvals for those materials* Lead in the measurement of effectiveness of programs and tactics delivered to customers online* Advocate for continuous improvement in our online content and delivery to improve results that impact the business results* Stay appraised of key digital trends and share those trends with marcom partners* Collaborate with marketing, technical service, clinical, regulatory and legal partners* Manage external creative resources* Ensure alignment of materials to corporate and business brand strategy and identity* Establish and manage advertising/merchandise budget* Own primary divisional responsibilities and project management for digital marketing activities supporting multiple divisions.* Provide team leadership and guidanceDesign, improve, and execute core processes supporting: * Mobile & desktop web site design and build * Content procurement and management * Online product catalog deployment * Video and Digital Asset Management * SEO / SEM* Other features and functionality (click to chat, ratings and reviews, etc).* Identify market segments and target customers based on data.* Create solutions for challenging business problems leveraging our digital marketing capabilities and tools.

Minneapolis, Mn, Us

PROJECT MANAGEMENT• Coordinate efforts across multiple tactical teams, address interdependencies effectively, negotiate project priorities, and utilize shared resources successfully• Prepare and maintain estimates and timelines on all projects• Provide consistent and comprehensive status reports, project updates, and significant issue tracking communications with project team, account executives, and management on a regular and scheduled basis.• Schedule kick-off meetings, internal reviews and pre-production meetings• Gather, organize and distribute all technical specifications• Traffic materials for required approvals and record all instructions, revisions and approvals thoroughly and accurately• Coordinate analytics setup and ongoing reporting and maintenance• Help manage QA and testing efforts for digital projects as necessary• Conduct competitive audits for existing clients and new business efforts• Manage projects to ensure schedule integrity, maintain quality standards, and work with the account teams to determine clients’ expectations• Assist Senior Producer(s) as necessaryCOMMUNICATION• Provide clear and concise written and verbal instructions on all internal forms of communication• Enforce internal processes and ensure efficiencies and productivity• Communicate with and give presentations to internal and external teams as necessary• Participate in New Business efforts as assignedADMINISTRATION• Create and maintain files for job numbers, quotes, invoices, reference materials, outside purchases and Portfolio server files• Temporary coverage for other producers work and clients as necessary• Oversee the organization of files on job servers• Perform other duties as requested by managerTRAINING AND DEVELOPMENT• Participate in department meetings, assisting or leading as appropriate• Invest in continuing professional education and personal development• Attend seminars, workshops or conferences as time and budgets allow

• Create, format and manage the digital content of KSTP.com• Control social media content.• Write and post news stories to KSTP.com. • Interact with viewers through the KSTP Facebook and Twitter accounts• Reached out to the community for updates on daily happenings and to find out what they would like to hear about from KSTP.• Wrote for community sites which meant connecting with Mayors, Police Chiefs, Fire Chiefs, etc.• Keep up to date on happenings in the Twin Cities• Gather and organize information to put together stories that people are interested in

• Interact with viewers on the KTIV Twitter page• Post stories to the KTIV webpage on a daily basis• Interact with viewers regarding content and what they would like to see covered in their local news from day to day.• Wrote the KTIV morning show• Edit the KTIV morning show• Organize story order and pick content for the morning show and web • Began a holiday trivia segment in collaboration with the anchors and meteorologist on my show. Interacted with viewers through social media and the show to see if they liked the segment and to get opinions on what questions should be asked.• On air hosted holiday trivia.• Edited video daily and overall produced the morning show

Saint Louis Park, Mn, Us

• Register new patients• Verify insurance coverage• Work with insurance companies to verify copays, deductibles, etc.• Check patients in for appointments• Schedule appointments over the phone or face to face• Practice excellent customer service to make sure each and every patient has the best experience possible at their Fairview clinic• Interact with patients to find out how you can improve their experience or what can be done better next time to make sure their needs are met.• Occasionally assisted the Outreach department to help them with community outreach projects. • Worked to get the community involved and raise awareness for eating disorders.

St. Cloud, Mn, Us

• Wrote stories• Edited video and put stories together• Researched stories and set up interviews• Stories I put together were run on the St. Cloud State University television news station.• Conducted interviews on a regular basis• Stayed on top of current events and happenings through social media and local sources• Consistently monitored social media websites, local news organizations, and talked with other students to make sure I knew what they were interested in seeing and learning more about.

Us

• Assisted at the assignment desk answering viewer and tip calls• Researched topics when tips came in or viewers called with questions or hoping for a story to be covered.• Asked questions of callers when needed to make sure all information was received and correct and the story could be started.• Went into the field with reporters to learn, shadow and occasionally assist.• Monitored social media to make sure if a story broke or a viewer had a concern it could be addressed quickly and efficiently. • Interacted with the community to make sure the stories we were doing were the stories people care about.

• Worked on entertainment campaigns and movie releases in Minneapolis. • After viewing a movie I would track down critics and ask them what they did and didn't like about the movie so we could report back to the studios. • Got out in the community to get movie reaction and find out what people want to see. • Worked hard to create buzz for upcoming movie releases through social media and getting out on the street interacting face to face and handing out flyers.• Created media lists and regularly interacted with media and critics• Created lists of pros and cons and how people reacted and their comments about films for major movie studios.

Mankato, Mn, Us

• Put together press releases on events and happenings on the MNSU campus • Worked with media outlets • Wrote and edited a monthly newsletter that went out to alumni, students and faculty.• Kept up contacts within media • Stayed on top of happenings and events around campus

Master Of Arts (M.A.), Strategic Communications

Bachelor Of Science (B.S.), Mass Communications