Kaitlin S. Email & Phone Number

Saint Paul, MN, US

London, England, GB

Identify opportunities to drive desired behavior with target audiencesTranslate business objectives and brand strategies into integrated, measurable engagement plans Oversee the development and execution of individual tactics to ensure alignment to engagement strategy Measure the plan’s performance and impact and provide optimization.

Scottsdale, Arizona, US

• Oversees and is accountable for the deployment and execution of the digital experience and marketing on the Consumer websites
• Develops a comprehensive execution strategy for marketing campaigns and programs.
• Tracks delivery and program expenses against budget, and reports variances.
• Manages the detailed design, development, testing, and deployment of new development on the Consumer websites
• Manage the development team responsible for websites, enhancements, maintenance, content, design changes, launching promotions, product placement, inventory integrity and infrastructure
• Oversees the deployment of campaigns on the campaign calendar and manages the calendar for assigned campaigns.

Charlotte, North Carolina, US

• Managing integrated marketing campaigns from concept to launch, including strategic development, creative briefs, creative development, and securing approvals for email, digital, and direct mail.
• Analyzing campaign and customer data, as well as analytics to identify best prospects, marketing strategies, and tactics to inform future marketing plans.
• Lead multiple projects and prioritize marketing efforts while ensuring processes are followed and projects are completed on time and within budget.
• Manage multiple external vendors and hold them accountable for quality delivery (creative agencies, digital, website designers, printers, etc.).
• Build and maintaining strong client relationships.
• Partner and collaborate with internal teams to meet goals and client objectives in a matrix environment.

-Overall project management of internal and external marketing/communication projects -Manage and support collaboration of new campaigns and strategies -Manage and support implementation of marketing activities to engage customers and assist in development with the brand awareness activities-Coordinate and/or manage promotional activities, hospitality.

¥ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns¥ Design, build and maintain our social media presence¥ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)¥ Identify trends and insights, and optimize spend and.

Content management of select business groups launches, campaigns and content updates from a digital perspective.- Manages relationship with and interface with internal business partners - Uses analytics and reporting to make recommendations for content, changes and improvements based on results and best practices - Manage and executes timeline of content.

St Paul, MN, US

* Collaborate with marcom strategists and marketers to develop and execute content marketing strategies that build relevant online experiences with customers to drive them through the customer decision journey* Develop and execute an editorial calendar for digital activities* Proactively bring forward ideas for content creation of digital solutions.

Minneapolis, MN, US

• PROJECT MANAGEMENT
• Coordinate efforts across multiple tactical teams, address interdependencies effectively, negotiate project priorities, and utilize shared resources successfully
• Prepare and maintain estimates and timelines on all projects
• Provide consistent and comprehensive status reports, project updates, and significant issue tracking communications with project team, account executives, and management on a regular and scheduled basis.
• Schedule kick-off meetings, internal reviews and pre-production meetings
• Gather, organize and distribute all technical specifications

• Create, format and manage the digital content of KSTP.com
• Control social media content.
• Write and post news stories to KSTP.com.
• Interact with viewers through the KSTP Facebook and Twitter accounts
• Reached out to the community for updates on daily happenings and to find out what they would like to hear about from KSTP.
• Wrote for community sites which meant connecting with Mayors, Police Chiefs, Fire Chiefs, etc.

• Interact with viewers on the KTIV Twitter page
• Post stories to the KTIV webpage on a daily basis
• Interact with viewers regarding content and what they would like to see covered in their local news from day to day.
• Wrote the KTIV morning show
• Edit the KTIV morning show
• Organize story order and pick content for the morning show and web

Saint Louis Park, MN, US

• Register new patients
• Verify insurance coverage
• Work with insurance companies to verify copays, deductibles, etc.
• Check patients in for appointments
• Schedule appointments over the phone or face to face
• Practice excellent customer service to make sure each and every patient has the best experience possible at their Fairview clinic

St. Cloud, MN, US

• Wrote stories
• Edited video and put stories together
• Researched stories and set up interviews
• Stories I put together were run on the St. Cloud State University television news station.
• Conducted interviews on a regular basis
• Stayed on top of current events and happenings through social media and local sources

US

• Assisted at the assignment desk answering viewer and tip calls
• Researched topics when tips came in or viewers called with questions or hoping for a story to be covered.
• Asked questions of callers when needed to make sure all information was received and correct and the story could be started.
• Went into the field with reporters to learn, shadow and occasionally assist.
• Monitored social media to make sure if a story broke or a viewer had a concern it could be addressed quickly and efficiently.
• Interacted with the community to make sure the stories we were doing were the stories people care about.

• Worked on entertainment campaigns and movie releases in Minneapolis.
• After viewing a movie I would track down critics and ask them what they did and didn't like about the movie so we could report back to the studios.
• Got out in the community to get movie reaction and find out what people want to see.
• Worked hard to create buzz for upcoming movie releases through social media and getting out on the street interacting face to face and handing out flyers.
• Created media lists and regularly interacted with media and critics
• Created lists of pros and cons and how people reacted and their comments about films for major movie studios.

Mankato, MN, US

• Put together press releases on events and happenings on the MNSU campus
• Worked with media outlets
• Wrote and edited a monthly newsletter that went out to alumni, students and faculty.
• Kept up contacts within media
• Stayed on top of happenings and events around campus

Master Of Arts (M.A.), Strategic Communications

Bachelor Of Science (B.S.), Mass Communications