As Lead Content Strategist, I:- Develop and oversee content strategy based on executives’ business objectives and customers’ needs- Create, edit, and maintain SEO-rich content that drives website views and helps garner leads, make sales, and deliver projects- Work with SMEs and creative team to write, design, publish, and present documents and presentations for stakeholder or client use- Assist in gathering requirements and assessing content needs for client projects-… Show more As Lead Content Strategist, I:- Develop and oversee content strategy based on executives’ business objectives and customers’ needs- Create, edit, and maintain SEO-rich content that drives website views and helps garner leads, make sales, and deliver projects- Work with SMEs and creative team to write, design, publish, and present documents and presentations for stakeholder or client use- Assist in gathering requirements and assessing content needs for client projects- Transform complex technological concepts into user-friendly, clear, and engaging language that prioritizes customer POV and experience- Create content for a broad range of digital communications and provide insight for customer experience and processes across channels- Analyze and interpret data to evaluate content performance- Champion Launch brand identity and values, tone, and voice internally and externally, acting as editor-in-chief- Work with Marketing team to roll out content plan in line with current marketing initiativesLaunch helps large and scaling organizations navigate their digital transformation journey. Our global team of Sector and Studio experts empowers our clients to make bold moves backed by confidence. Show less

Marketing department site manager (CA office) - Coach, professionally develop, and advocate for Roseville-based team - Lead marketing planning and strategy for Roseville-based brands in TAG portfolio - Champion new SaaS product GTM strategy, messaging, marketing materials, and sales collateral - Lead website, UX, and graphic design strategy - Plan and execute short- and long-term marketing campaigns for AverroCommunications & representation SME across TAG… Show more Marketing department site manager (CA office) - Coach, professionally develop, and advocate for Roseville-based team - Lead marketing planning and strategy for Roseville-based brands in TAG portfolio - Champion new SaaS product GTM strategy, messaging, marketing materials, and sales collateral - Lead website, UX, and graphic design strategy - Plan and execute short- and long-term marketing campaigns for AverroCommunications & representation SME across TAG portfolio - Lead content strategy, writing, and editing projects for marketing division - Conduct and publish research, competitive analysis, and longform thought leadership - Develop customer personas, brand voice, and P&M documents for brands and products - Champion DEI and employee satisfaction initiatives across brands - Act as VP of PR for Launch Toastmasters club Show less

Building a Marketing presence from the ground up at our global headquarters in Roseville, CA. Responsible for executing marketing strategy for every division of TA Group Holdings through branding, WordPress-based website design/content, social media, video, sales collateral, copywriting, basic graphic design, etc. Championing the Human Side of Tech for our colleagues, clients, and partners.

I lead digital strategy and oversee marketing execution for TangoTeams, building our presence and portfolio across the United States.TangoTeams deploys software development pods to build web, cloud, and mobile applications with a new model of focus, speed, and high performance that outclasses conventional Agile success metrics. Backed by TA Group Holdings and bolstered by teams in Seattle, Sacramento, and Buenos Aires, we're out to build a better way.

Developed my leadership skills (and followership skills) and contributed my strengths to the Army in the form of recruiting new soldiers and founding/editing a unit newsletter.