Kaitlyn Foley Email and Phone Number

- Led a high-performing Marketing Operations team of 5 FTEs and 12 contractors, driving strategic advisory, technology product roadmap as well as campaign execution and optimization.- Orchestrated flawless execution of 100+ new localized campaigns monthly, managing 800+ landing pages, 25 live system integrations and a globally compliant 16M record database - Partnered with leadership, internal stakeholders and external vendors, ensuring technology and project alignment with company priorities and competitive efficiency.

This role focused on Twilio's heart of marketing; specifically in raising the standards in data management through technology, governance, process, and compliance efforts. This position married my extensive background in architecting, developing, testing, and executing end-to-end marketing campaigns to my demonstrable understanding of data governance and regulatory measures; surfacing the largest opportunities hiding within our database to all levels of the business.

Global head of multi-channel lifecycle marketing campaigns, including target identification, campaign execution and management of critical marketing infrastructure. Built repeatable marketing playbooks that influenced $21MM in opportunities within the first three months, increased digital marketing engagement by 43% and grew social following 7% MOM. Led lead scoring and routing design, implemented a net-ew Salesforce/Marketo integration, mid- and low-funnel content development, testing, translations, and legal compliance all contributed to success.Implemented data management strategies to dramatically improve inbox placement and increase deliverability from ~80% to 99.8%. Worked with cross-functional teams to manage a global Marketo split and new instance implementation from writing requirements to Salesforce API integration, testing, IP address warming, and email/landing page template refurbishments. Efforts increased open rates from 10% to 40%.Defined digital marketing KPIs, goals, requirements, and deliverables. Created analytic insights to tell the entire story behind company-wide digital campaigns. Built growth framework for continuous optimization of click-through and conversion rates. Ensured adaptive learning from past campaigns to guide future marketing campaigns to meet or exceed previous performance.

✔ Managed National Marketo implementation. Managed and coordinated all email campaigns (up to 60 programs and 4MM+ emails sent a month). Work included, data identification and management, content creation, graphic design, render testing, building campaign logic, monitor deliverability, report email/UTM performance and analysis to stakeholders weekly and leadership monthly/quarterly, identify areas in need of improvement and create/implement testing plans. ✔ Walked the line of strategy and tactical. Became company SME on email engagement, design, deliverability and database management. Continuously researched best practices and implemented research findings into the Marketo platform. Efforts increased customer engagement in emails by 400% and email deliverability from 75% to 99.8%. ✔ Created marketing campaigns based on customer’s online behavior and needs of the Customer Care team to grow call deflection numbers. Campaigns were designed to deliver relevant information to the customer before they had to reach out. Reached and exceeded call deflection goal by 200% and reduced treated customer churn by 50% MOM. ✔ Management of strategic partnerships, grossing the Frontier Digital department 5MM+/year, beating yearly forecast goals. Results are a direct result of strong relationship building skills and seizing opportunities. Handled yearly renewal negotiation process.

Assisted in the launch of the AuthentiGuard and AuthentiSite product lines. Designed curated content such as sample photos, product mock-ups, print materials, sales decks and training pieces that were featured on Fox and Friends and Bloomberg television shows and/or demonstrated to Fortune 500 Companies.Developed content marketing strategy for AuthentiGuard and AuthentiSite product lines driving target audiences to company websites using content development, social media outreach (Facebook, Twitter, WordPress, www.WickerTicker.com, and LinkedIn). Conducted training sessions to educate Senior Directors on how to promote themselves and the company using social media. Efforts increased company following 779%.Created cost-effective email marketing campaigns, assisted in the development of the DSS marketing automation program, digitized the DSS contact list while streamlining the recording of all lead generation activities in SFDC. Efforts increased webinar attendance 180%. Organized, managed, and represented DSS at industry-leading trade shows such as PackExpo, CES and IACC. Collaborated with sales teams and vendors to create eye-catching marketing collateral, email campaigns, booth promotions and booth display graphics. Additionally, handled shipping, setup, and dismantle logistics.Tracked and monitored website traffic via Google Analytics, optimized AdWords and SEO campaigns. Reported metrics to Senior Management team monthly.

World Racing Group is the premier sanctioning body for dirt track racing in the United States and Canada. World Racing Group encompasses the World of Outlaws STP Sprint Car Series, World of Outlaws Late Model Series, Super DIRTcar Series Big-Block Modifieds, a vast DIRTcar Racing sanctioning program of more than 5,000 races annually at 120 tracks, along with ownership of Volusia Speedway Park in Barberville, Fla., Lernerville Speedway in Sarver, Pa., and Rolling Wheels Raceway Park in Elbridge, N.Y.

Today, the Monroe County Clerk is one of four county-wide elected officials and acts as an agent for both the state and federal governments, as well. The duties and responsibilities of the County Clerk are broad, and this office interacts with nearly everyone in our community on a routine basis.