Kaitlyn Lim Email and Phone Number

+ Assisted in achieving certification from the Global Sustainable Tourism Council (GSTC), making the property the first Ascott establishment to obtain this recognition in Singapore.+ Created a network of partnerships with relevant merchants (e.g. F&B, retail, festivals, art, design etc.) to get special rates/preferred access for residents and guests+ Curated calendar of promotional events for guests and residents, i.e., 4 resident events per month+ Designed pre and post-event marketing content to generate hype and drive participation for the events, including posters, EDMs, social media posts+ Conducted site visits and brand introduction for investors, educational institutions, potential vendors, and venue bookers+ Coordinated with the corporate lyf team in the execution of marketing strategies and plans for lyf properties within the city. E.g., lyf Worldwide Experience+ Coordinated all on-site filming and news interview activities with media companies or media influencers, including Back Button Media, The Refinery Media, Mediacorp, and others.+ Ensured property's collaterals, brand website, and social media content are aligned with branding guidelines (e.g., designing and printing of signages and stickers, updating property's latest events and updates via Adobe Experience Manager on the brand website, etc.)+ Managed enquiries and closed sales from the brand website (https://www.discoverasr.com/en/lyf/singapore/lyf-one-north-singapore/meetings-and-events), and venue listing platforms.+ Handled comments and feedback from various OTA platforms and Enterprise Case Management System (ECMS)

+ Managed the company's social media accounts and assisted with planning social media calendar across the respective brands+ Designed and released necessary bar notices to guests+ Created various social media content with editing applications such as CapCut, Splice, iMovie, and Canva.+ Developed and executed marketing campaigns/events such as Christmas Giveaways and Valentine’s Day+ Captured footages of guests at outlets as part of public relations and social media marketing+ Created the first IG reel for one of the brands, which garnered 5 times more than the average view counts and likes. + Proposed refreshing content for our audience (e.g ASMR videos, ‘meet the team’ series etc.) and curate it to the company's tone of voice

+ Managed the company's social media accounts(Instagram: @18laojiefang_seafood, Facebook: @18laojiefang)+ Designed posters and menus to cater to festive seasons and promotions+ Produced engaging narratives and short videos to engage with consumers actively+ Promptly handled guests' inquiries through social media platforms and addressed any concerns professionally

+ Coordinated and worked closely with cluster Human Resource partners and external vendors on planning staff recognition awards+ Planned, developed, and executed staff recognition awards, ad-hoc service campaigns on a cluster level that promote the company's brand promise and core values+ Assisted with creating pre-and post-event marketing collaterals to engage with staff on interactive platforms such as Outlook Mail, Facebook, Kaizala, and Typeform+ Assisted with developing and proofreading email communication guidelines for employees+ Launched the first virtual staff recognition award event via Zoom with over 100 attendees globally, including event planning, logistic arrangements, designing of marketing collaterals

+ Assisted operations during pre-opening period and festive seasons, with proven abilities to work independently.+ Assisted with designing posters and flyers to promote new products. Increased brand awareness by 80% through upselling techniques.+ Developed positive relationships with customers who converted into regulars by remembering their first names and preferences, and fulfilling their special requests.

+ Anticipated additional meal requirements and communicate special requests to the kitchen. Prevented food wastage, ensured smooth workflow, and guests' needs were fulfilled.+ Developed great rapport with colleagues and guests by observing their personal preferences and adding personal touches for them