Kaitlyn O'Connor Email & Phone Number

Chicago, Il, Us

Lead the Full-Service West team, manage three direct reports, facilitate team meetings & implement organizational updates to the Field Marketing programManage the digital marketing strategies to drive topline revenue for hotels & resorts across North America, including: paid media planning & management, budget development.& maintenance, overseeing agency partners, website content maintenance & optimizations, third-party listings management, customized reporting & data analysis, presenting to ownership groups & senior leadership teams- Produced $9.7M revenue at a 14:1 ROAS via lower-funnel tactics in 2023 - Recognized as 2023 HyPerformer for excellence in relationship management & strategic counselParticipated in an agile pod to drive incremental revenue for a struggling hotel; analyzed historical spend patterns, conducted competitive analysis, refined paid media strategy, reviewed positioning strategy & media plan to . Over a five-month period (vs. STLY):- Website Visits +47% | Booking Engine Entrances +25% | Paid Media Revenue +109%Engage in content reviews for coursework, curation of learning pathways & support Learning + Development initiatives for on-property colleagues as a member of the Americas Field Leadership CouncilServe as a Learning & Development Subject Matter Expert for the Field Marketing organization, developing pathways for L+D within the organization to support professional development initiatives

Chicago, Il, Us

Provided task force coverage to hotels throughout North America, overseeing & developing digital marketing strategies as the interim Field Marketing ManagerCollaborated with hotel & above-property stakeholders at various stages of the pre-opening process, setting up digital strategies, overseeing website development & launch, managing various timeline for campaign creation & execution, educating teams on digital merchandising & strategy Organized & oversaw the Field Marketing Internship Program in 2022 & 2023: completed the hiring & onboarding process, curated project plans & provided opportunities for networking which led to hiring one of our summer interns

Bethesda, Md, Us

Began working with the resort in March 2020 as a part of Marriott International’s shared services marketing organization, transitioning to this property-specific role in September 2020Managed the strategic marketing plan and budget for the resort, overseeing and implementing digital, creative and promotional strategies to support the property’s key marketing priorities and business needsOwned the relationship with the resort’s social media and public relations agency to grow social media presence and oversee the communication strategy, generating coverage across local and national publications with year to date earned publicity valued at over $375.6KPartnered with the digital services team to manage the resort’s online presence including paid media, search engine optimization, website management and third-party listings, with year-to-date revenue totaling over $3.1M via digital tactics and $730K via specifically paid media

Bethesda, Md, Us

Developed and implemented the strategic marketing plan for hotels and resorts across North America, managing six-figure field marketing budgets and determining the most effective allocation of funding including group and leisure promotional programming, paid media, CVB partnerships, wedding and directory listings and additional digital marketing supportCollaborated with internal Center of Excellence teams to oversee the implementation of digital, creative and promotional strategy execution while managing to the scope of services based on varying levels of hotel supportServed on the B2C Lead Team, a special projects team dedicated to supporting leisure marketing campaigns and promotions for North America, managing mass communications and Q&A about key initiatives for the Americas Marketing organizationAnalyzed and delivered monthly digital reports, consulting teams on key insights, business trends and additional marketing opportunities to meet business needs of each hotel

Bethesda, Md, Us

Developed and oversaw the execution of SEO support to 330 property websites including keyword strategy, content creation, on-site optimization and reporting in partnership with a search engine optimization vendor Managed local search listings for over 400 properties, supporting the integration of local search management platforms and serving as the point of contact for SPG properties to troubleshoot inquiries Supervised a special projects team to communicate updates and support search engine optimization projects on behalf of SPG Field Marketing, including the sharing of industry best practices and key program updates Oversaw relationships with 5 search marketing vendors, consulting and strategizing with the teams to deliver best-in-class search marketing initiatives, tactical execution and industry updates Delivered strategic marketing plan for 6 hotels in the Chicago suburbs, driving top line revenue through direct response channels, search engine optimization, organic and paid media management, email marketing, national campaign placements, online merchandising, and content development

Stamford, Ct, Us

Provided support to Field Marketing Managers in the Southwest region, with key responsibilities including: website content management; email marketing campaign development and execution; organic social media content creation and implementation via Sprinklr; search engine optimization keyword strategy development and implementationMigrated 75 property websites to an all-new, mobile-responsive layout for an optimized user experience, leveraging best practices for web page development and search engine optimization strategy Created a content series on The Westin Austin Downtown’s vanity website that provided consumers with a collection of local recommendations, showcasing the property’s location and position as a local expert

Harrisburg, Pennsylvania, Us

Delivered the content strategy for an all-new website, developing the information architecture, sitemap and copy Managed 3 client accounts while supporting Account Strategists with task forcing for additional clientele Leveraged Google Analytics and internal project management software to build reports for 6 clients on a monthly basis

Hershey, Pennsylvania, Us

Created local media plan for National S’mores Day consisting of the media list, media kit and MAT Release, resulting in 61 million impressions Spearheaded an internal activation to re-launch the Jolly Rancher brand, engaging 200 associates across 3 locations Drafted communications materials including intranet articles and the 2015 Hershey Halloween Press Release