Kaitlyn Patrick Email & Phone Number

Atlanta, Georgia, United States

• Created, develops, facilitates, streamlines and presents front-of-house training and development workshops, programs, reports, spreadsheets.• Enhanced workflows in 10 high-volume locations by empowering team capabilities while improving cash flow and store capacity resulting in an increase in compliance, retention and profitability• Managed strategic development of brand campaign and educate prospective and existing customers regarding location acquisitions, launches and new value proposition• Successfully led 9 employees to positive sales growth and profitability YOY by supporting a high level of productivity by executing efficient and effective work practices• Spearheaded projects and continuous improvement initiatives that enhanced creative development for co-marketing and social media campaigns, including: targeted advertising, communication efforts, and cross-channel, and social media programs resulting in 2x social media engagement• Designed, developed and launched CRM system and landing page utilizing Hubspot, resulting in Google search ad lead conversions by 20%• Manages the full life cycle of projects executed under the corporate strategic plan for growth including developing the scope, assessing the risks, delegating assignments across varying teams to execute deliverables, and leading meetings with managers to evaluate progress, performance, and impact• Paired with key stakeholders to identify current business and trends to establish targets to improve key performance indicators (KPI) and search engine optimization (SEO) reporting• Managed physical and digital marketing collateral inventory including: campaign and advertisement flyers, e-mail drops, posts, video presentations, and direct mailing promotions• Reduced marketing budget by 40%, negotiating wholesaler contract and marketing collateral.

Greater Atlanta Area

• Executed and manage 9 associates in performance and develop action plans to improve sales, performance, and guest retention• Improved business operation and strategy planning utilizing data insights through sales reports, P&L statements, turnover reports, exit interview data, store visit reports, audits, compliance reporting, guest service data and specific behaviors of retail locations• Utilized extensive qualitative and quantitative research tactics studying customer and client behavior and trends to develop effective brand positioning, product alignment, customer acquisition and retention approaches• Implemented operational programs with a focus on time management and planning, customer engagement programs, freight to floor execution, human resources, and loss prevention programs • Planned and implemented marketing campaigns by collaborating with senior management team to identify potential revenue generation opportunities from alternative commercial sources• Oversaw efforts for streamlining of store operations through talent recruitment efforts, scheduling management and retail budgets

Greater Atlanta Area

• Developed and maintained effective systems for project documentation, calendar management, project tracking, and electronic information retrieval resulting in departmental savings of 20%• Responsible for executive level preparation for virtual, telephone, and in person meetings including creating portfolios of relevant expense reports, previous correspondence, and memos of prior meetings.• Formats information for internal and external communication – memos, emails, presentations, reports, and confidential documents• Facilitated and maintained vendor relationships, providing project management cost-effective contracts for essential services and support• Designed administrative systems and processes to ensure daily office functionality• Planned, organized, and facilitated regular and ad hoc reporting, meetings and events for internal and external needs• Created and executed presentations and marketing materials for internal and external presentations