Kaitlyn Rowsom Email & Phone Number

Squamish, British Columbia, Canada

Vancouver, Canada Area

Promoted to the management role of the West region for MEC (British Columbia), responsible for executing and planning MEC Community Events across the province including five store locations.• Events included races, sponsorships, in-store presentations, film screenings, speaker panels and other outdoor activities• Responsible for ensuring safety, well organized and fun community events to build awareness of the MEC brand and drive traffic to all BC locations to support MEC’s goal of getting everyone active outside• Scheduled over 50 direct reports on the Event Support Team across the province to activate at all events in the West region, as well as their hiring, training, management and payroll

A member of the MEC Communications and Marketing Team primarily designing and delivering experiential marketing activations in Metro Vancouver.• Executing and planning “MEC All Out” programming, featuring a variety of events and sponsorships that included races, rides, film screenings, festivals, hiking, climbing, and other outdoor activities • Focus on building the MEC brand, driving traffic to stores and promoting the opening of the new flagship MEC Vancouver location while driving staff engagement in the programming • Hosted many in-store events as well as activating at community events in local markets, ultimately responsible for 20-30 large scale events in one year under extremely tight deadlines and budgets• Scheduled over 20 direct reports to activate at events, as well as being responsible for their hiring, training, management and payroll

Vancouver, Canada Area

A member of the Senior Staff Team working alongside management as a store supervisor and working remotely for MEC Head Office as the MEC Vancouver event lead.• Race Director, obtaining permits and sanctioning, risk management analysis, managing multiple event budgets simultaneously and contract negotiations• Organizing in-store events include meet-up runs and rides, clinics, local sponsorships and community donations. • Creating, facilitating and maintaining local and regional partnerships with clubs, businesses and local influencers to support brand engagement and event success• Responsible for hiring, training, payroll, management and coaching of 15 direct reports in addition to managing store staff and volunteers• Manager on Duty and keyholder as required for a store of 200+ staff

Vancouver, Canada Area

Responsible for preparing bank deposits in a timely manner while maintaining excellent accuracy.Verify transactions from previous business day, prepare cash floats for daily operations, and send cash deposits out.Prepare paperwork for Sales Audit team, discover and correct any errors as needed, and identify and report any errors in taxation adjustments or cash deposits.Responsible for training all new Retail Accounting Clerks for the store.

Vancouver, Canada Area

Responsible for planning and executing private shop nights for local clubs and organizations in the Lower Mainland area. Reaches out to local clubs to expand the participation of local groups.Expanded club participation at events by over 36% in the last two years, and over 50% since 2012. Demonstrated a significant increase in sales figures and community involvement through outreach to drive traffic to the store, and help create partnerships for the MEC Activity Strategy.Race Director for MEC Lower Mainland: Road Race ONE in 2017, and MEC Vancouer Race ONE and Race THREE in 2016, with all events drawing in an increased attendance of runners from the two previous years. Team Leader of Race Package Pick-up for races and Century Rides, focusing on speed and efficiency with the Event Support Team. Manages social media for the Vancouver store on Twitter through Hootsuite and Flikr. Creation of toolkits for use by MEC Vancouver partnerships to help promote events and increase traffic on Twitter. Assisting in marketing for all MEC Vancouver activity strategy events.Maintained a smaller scale budget for events, offered a selection of food and beverage to Clubnight guests, organized prizes, offered clinics and learning sessions for participants when applicable.Event Coordinator for MEC Rider Expo for 2014 and 2015.MEC Vancouver brand ambassador at event activations, including Sea to Sky Gondola and Squamish Valley Music Festival Events in 2014.Tasked with assisting at MEC Vancouver job fairs, as well as training new staff to work on the cash team, and as Retail Accounting Clerks.Coordinator of MEC Vancouver's Gear Swaps, responsible for pricing and repairing gear, organizing and planning event area, and managing a small team for day-of event. Provides assistance to Festival Coordinators at Bikefest, Paddlefest, and Snowfest for marketing the event.

North Vancouver, Bc

Worked in Winter seasons (November to April) Responsible for loading and unloading of chairliftsMaintained work area and ramps, ensured customer safety and enjoyment of the resort areaAssisted in training of new staff for 2011/2012 season

London, Canada Area

Responsible for supervising cashiers, handling returns and customer ordersTrained new staff to work on the cash team, daily procedures, and cash outsVerified cash outs, prepared bank deposits and paperworkAssisted in planning large scale book release parties, responsible for decorating store, planning activities for participants to enjoy