I founded Hello Helio to support the growth and success of healthcare brands. We're a boutique firm with experience that spans the full spectrum of healthcare, from lifestyle to life sciences to health systems and digital health, we're inspired by the impact we can have working in this industry.After working in start-ups, and large commercial legacy organizations, I realized there was a better way to facilitate growth with a more scalable, efficient, and more value-centric model. We believe that growth, ROI and purpose driven work can coexist AND be smart business. Start-ups benefit from our experiences working with big brand budgets, and big brands benefit from our experience working in nimble, agile and highly efficient marketing teams.We're experts in highly stigmatized categories like menopause, and other conditions particularly those in women's health, sexual health, and the like. Our experience in shaping markets and creating societal shifts by tapping into cultural moments to change and create conversations is core to how we approach stigmatized, overlooked and misunderstood categories.We work in B2B and B2C because at the end of the day, buyers are also people, and we always build our strategies and content with a people-first approach. We also don't believe in silos so our work maximizes paid, earned and owned tactics.Aside from driving growth with marketing strategies that impact the bottom line,I also wanted to build a team and client roster that adheres to a Good Vibes Only mindset. Years of studying communications has taught me that the best work derives from a culture of trust, authenticity, and open dialogue. Work places built on mutual respect and trust generates better ideas because people feel safe, valued and supported. Big ideas, transformative solutions and creativity are often stifled by unhealthy workplaces - we strive to be a place where creativity thrives. And as a result, our teams, clients and the brands we work for also thrive.

As a fractional marketing executive I joined the amazing team at Ada to support the MVP launch of their first Care Journey and led the strategy, creative and execution of their national marketing campaign aimed at engaging high-risk populations with COVID-19 to navigate them through their care via the COVID-19 Care Journey platform. Since joining at Ada I've also supported various operational, brand, communications, and strategic growth initiatives as they continue to support care seekers with their industry leading consumer symptom assessment app, and scale their enterprise offering aimed at improving care navigation for health systems and life sciences companies.

I help brands embrace their target audience and leverage unique consumer insights to drive growth, boost sales and increase brand awareness to become leaders in their respective markets.https://www.kaitlyntuson.com/As a marketing strategist and consultant, I deliver end-to-end marketing support and advisory services to rapid-growth start-ups, global fortune 500s, and SMBs. I work with brands of all shapes and sizes, including working with early-stage start-ups to offer interim CMO services offering everything from branding to customer acquisition strategies to sales enablement tools aimed at driving growth and expansion.I'm a specialist in both the tech and healthcare industries, and in recent years have combined my industry knowledge to work with innovative digital health and health-tech companies. Throughout my career, I've worked across all aspects of healthcare from life sciences to digital health to healthcare systems and hospitals. I've worked across more than 25 therapeutic areas and have developed disease education initiatives for hundreds of health conditions, including Covid. In the tech industry, I've had the opportunity to work with globally recognized brands, category-disrupting SaaS start-ups, and everything in between. MOST COMMON SERVICES:⇨ 360 Brand & Marketing Consultant⇨ GTM strategy & launch plans⇨ Omnichannel campaign & messaging strategy⇨ Demand & lead generation ⇨ Competitive research, analysis & strategic positioning⇨ Audience research, insights, targeting strategy, & persona development⇨ Marketing operations consulting, analytics, budgets & resource plans⇨ Product marketing strategy, pricing, branding, and sales enablement ⇨ Digital content strategy & thought leadership⇨ Digital marketing & advertising strategy, funnel optimization & customer acquisition ⇨ Complete customer journey; engagement, nurturing, conversion & retention strategy⇨ Channel mix strategy, media planning (paid & owned)⇨ Sales & growth strategy

Beginning as a consultant and eventually joining full-time as an interim marketing executive, I led the brand strategy including but not limited to re-positioning, naming, messaging architecture, growth strategy, and established the marketing department for the organization as their first marketing hire. During my time I supported the product team’s launch of a new line of business and led GTM, naming and product marketing, and positioning strategy. I was also responsible for all brand and product communications including executive comms, IR and PR.

Launch planning and brand strategy for category-disrupting brands in women’s health, and aesthetics among other therapeutic areas in the health and wellness industries. I led a team of cross-functional strategists in brand, digital, and engagement strategy, providing clients with end-to-end HCP and consumer strategy needs for global brands.

In my role, I lead all marketing initiatives for the clinical services lines & patient communication across the institution. This includes developing strategic plans for all 25+ departments comprised of 300+ clinical service offerings across 40+ locations.Supervising and managing cross-functional teams from planning to execution, I also provide ongoing tracking with regular leadership reporting on marketing ROIOTHER KEY ACHIEVEMENTS❖ Supported the expansion & strategic initiatives for Primary Care expansion, Oncology, and the launch of telemedicine❖ Responsible for all patient & community facing COVID clinical communications❖ Overseeing the website re-design❖ Leading network utilization & B2B referral strategy ❖ Led the development & execution of the institution’s first patient-centered clinical content strategy ❖ Direct the enterprise-wide vision for a new digital patient journey, search optimization, creative best practices, competitive positioning, & set KPIs for improving the patient experience, demand gen & acquisition ❖ Plan, budget and execute fully integrated, multi-channel initiatives across all mediums including; not limited to digital ads, listings, out-of-home, online reputation, sponsorships, events and print ❖ Launched segmented podcast channels to increase engagement with key audiences, particularly families, by launching Kids Health Cast among others❖ Launched WCM’s first ever Pride campaign & LGBTQ+ friendly content social impact strategy❖ Decreased our cost per click by ~ 45% on average across all our digital paid media campaignsIn two years, I developed a marketing plan & content strategy for the umbrella brand, as well as targeted marketing plans & growth strategies for various therapeutic areas such as Cancer and Women's Health. I developed a new org chart, recruited resources & revamped processes within marketing and web, & created new cross-functional relationships that allow us to better scale our efforts & output.

I joined Weill Cornell Medicine as a consultant, transforming a small team that lacked a strategic plan to one that formulated cohesive messaging to promote a series of expansion efforts and product launches coming down the pipeline.My first few months were intense as I deconstructed operations and developed strategic plans for a number of service lines and re-aligned the marketing plans to support strategic institutional priorities, Ultimately, I redeveloped the marketing operations from the ground up to improve efficiencies, campaign effectiveness, budget allocation, resources and established a more collaborative culture between cross-functional departments. Some of the specific deliverables included a marketing dashboard, reporting/monitoring procedures, enhanced creative quality, new positioning statement, and new best practices for web development, SEO, UX and content strategies.OTHER KEY ACHIEVEMENTS❖ Planned, budgeted and executed fully integrated, multi-channel initiatives across all mediums including but not limited to digital ads, listings, out-of-home, online reputation, sponsorships, events and print❖ Developed HCP targeted campaign for the 2019 Telemedicine academic conference with a 200% YOY increase❖ Consulted and advised HCPs on their thought leadership, micro-targeting and positioning strategies❖ Packaged a disparate set of digital health tools and services to improve the brand’s competitive advantage❖ Developed marketing plans for the launch of a new multidisciplinary cancer center across multiple campuses ❖ Advised senior leadership and operations teams on the communications related to the digital transformation __________Weill Cornell Medicine is among the nation's top-ranked academic medical centers, striving for excellence in patient care, clinical research. and education of the world's future healthcare leaders. Research by faculty and graduate students at Weill Cornell Medicine is collaborative, groundbreaking and patient-focused.

As Director of Strategy and Client Services, I managed ~$20M in global business by cultivating relationships with key clients, with a goal of driving organizational change through strategic communications plans.I was a strategic advisor on HCP, B2B and internal communications plans for key clients, which involved creating audience personas, targeted messaging guidelines and content plans for Bristol-Myers Squibb. I also directed efforts to improve global internal and external communications for Ciena, which was a $2M project.OTHER KEY RESPONSIBILITIES❖ Collaborated with the neuro-psychological research team to leverage cognitive and behavioral sciences into communications plans to overcome complex global, cross-cultural challenges❖ Led the US office and consulted with key clients to onboard, pitch and develop SOWs to help the agency grow its presence in the marketplace, with a specific focus on expanding within life sciences and wellness ❖ Identified key components of the agency’s brand platform and positioning and built integrated marketing plans for the agency and its clients❖ Worked with pharmaceutical clients to develop strategic communications plans & aligned organizational strategic priorities with agency deliverables ❖ Worked with creative teams to develop communications campaign platforms & messaging that supported the brand's guidelines & strategic objectives _________The Debut Group® inspires and moves people toward action, through strategic business communications and corporate events. With offices in Toronto, Chicago, and New York, Debut is known across North America for its ability to engage audiences with strategically innovative concepts that are fresh, bold and rooted in science.

- Directed and managed Fortune 100-500 clients and and marketing initiatives based in US- Strategized with marketing executives - Liaison between creative teams, client teams, digital teams and accounts teams - Competitive analysis- Audience segmentation, targeting, messaging guidelines - Demand and lead generation strategy- Lead relations and strategic partnerships on behalf of the agency- Enterprise & SMB account lead for key accounts and consulted with key clients on new projects- Competitive analysis- Audience segmentation, targeting, messaging - Brand platforms

Exited a boutique wealth management firm. Led growth strategy and operations from $0 start up, through successful exit.- Director of operations, marketing and relations- Strategic partnerships and affilations- Brand & business strategy- Content creation and campaign management - Annual marketing planning, quarterly progress reports and budget allocaiton- Professional branding for individuals within the organization and their thought leadership- Customer lifecycle marketing and retention strategy resulting in 98% retention - Product marketing communications - Event marketing, PR and sponsorships- Product research, portfolio planning, sales strategy support and audience presentations- Talent resourcing, recruiting and team leadership- Customer acquisition strategist and lead generation - Compliance management regarding all communications and adherence to regulatory guidelines performing regular internal audits- Market research & analysis

- Product marketing and sales - Event marketing, PR and media coordinator - Loyalty and promotional program coordinator- Customer satisfaction - Relationship manager- Marketing communications and content creation for various publications and campaigns

- Account & office management- Business development- Marketing plans, project management & implementation - Brand strategy- Client acquisition and rents retention- Referral strategist- Relationship manager- B2B & B2C- Operations & efficiency coordinator - Staff coordinator Physical therapy clinic with 3 locations.