Kaitlyn Becker Johnson Email & Phone Number

Greater Memphis Area

Strategically manage a small photography business. Research and implement best practices for marketing and advertising a personal brand imagery, family, and portrait photography business. Cultivate an artistic brand presence both physically and online. Write all business copy and small blog pieces.Stay up to date with current marketing trends and social media analyses of current demographic. Create opportunities for visibility of brand through business cards, in-person communication, local business placement, online website, and social media connections. Photograph clients and subjects with artistic eye. Edit photos through Adobe Photoshop, Indesign, and Lightroom. Present finished product through PASS galleries that create marketing and up-selling opportunities.

Memphis, Tennessee, United States

-Communicate and coordinate with clients on details of their shoots.-Plan and execute a variety of images for families, couples, small and large businesses, and media personalities.-Edit and deliver images under tight deadlines.-Create and execute quality control standards for thousands of delivered images.

-Created website graphics and landing page for lifestyle boutique Bella Vita, helping implement a transition of style and update their imagery to reflect their offerings.-Created marketing for local dietician and food blogger.-Designed and implemented best practices for Memphis Entrepreneurs through local and virtual meetups.-Increased engagement for small food, fitness, and marketing businesses by creating easy templates, offers, and other resources during the 2020 Covid-19 Pandemic.

Greater Memphis Area

Concept and design promotional menus, emails, and collateral for hundreds of stores nationwide.

Greater Memphis Area

Designed digital and print promotional material to communicate seasonal sales, and offerings of Stash Home. Created interactive email campaigns and email journeys to capture new and current clients, and increase store traffic.Conceptualized and shot furniture in environments such as the Vesta Home Shown and other venues.Create new procedures for creative tasks to better streamline communication, organize e-commerce processes, and promote a consistent brand.

Memphis, Tn

Photographed various sporting events in the local Memphis area using Canon Camera gear. Kept in contact with various sources in order to obtain proper credentials and information on breaking news. Edited images and captioned events to proper format and catalog information.

Lynchburg, Virginia Area

I currently work as a Marketing Photographer with Liberty University. The position includes producing images that will be used in print (magazines, brochures, banners, bus wraps, billboards to name a few), and online digital marketing materials for the university. Photography needs cover a wide range of staged lighting situations, along with a photojournalistic approach to sports, academics, faculty, student life, construction and more.Images are produced with teams of designers and project coordinators to accurately capture the images that the client needs. A wide variety of equipment knowledge, editing expertise, and communication ability is keeping me challenged and and on the cutting edge of my career path.My work can be see at www.kaitlynbeckerjohnson.com and www.behance.net/kaitlynbecker

Lynchburg, Virginia Area

MAIN POINTS:Created powerful commercial and stock imagery of academics, athletics, and student life at Liberty.Worked with a team to capture headshots, spot news, con- certs, campus beauty, publication, and website content. Collaborated with clients both internal and external to be er understand imagery needs and concerns.EXTRA SKILLS: Gained expert knowledge of artificial lighting sources and gear including Paul C. Buff modifiers, Einsteins, Alien Bees, and umbrellas. Learned mechanics and working knowledge of external flashes, beauty dishes, gels, and triggers.Help train others in in-person communication and guidance with clients and subjects on set of shoots. Planned and coordinator lighting and equipment setup and shooting for large scale and small scale promotional material.

Lynchburg, Va

Design and implement marketing materials for the Liberty University Unit of Sodexo Campus services, including writing all creative copy for promotional materials online and in print ranging from captions to long informational pieces. Strategically work with a small team of marketing professionals and interns to successfully promote dining locations, retail initiatives, and an exceptional student experience.Responsible for using Adobe Indesign, Photoshop, and Illustrator seamlessly for both online and print material. Also responsible for using highly developed photojournalism skills to shoot events with DSLR camera and edit using Photoshop, Photo Mechanic, and Lightroom. Design projects ranged from large display menus, to pocket brochures, large event posters, and vehicle wraps.

Lynchburg, Virginia Area

Coordinated weekly meeting with design students, professors, and locals to have open design discussion. Presented newly re-designed Rehash Design Society branding and mission to Liberty University students in an effort to recruit new designers to the community. Wrote all copy for creative mission statement and design manifesto, and implemented the practice of monthly blogging as a community.Received a 85% increase of interest after 5 successful presentations on innovation and the importance of design community.

Lynchburg, Va

Redesigned social involvement for non-profit law firm by using variety of media tools. Increased engagement on Twitter and Facebook through likes, shares, retweets, and social managements tools. Utilized programs such as Hootsuite, Tweetdeck, Songbird, Cybranding, Twitonomy, and Google Analytics to analyze social media information and take action to engage followers. Created and displayed design on issues of sanctity of life, religious freedom, and natural marriage.

Liberty University

I successfully worked with both the english and digital arts departments at Liberty University to create the yearly literary publication, Lamp. I designed all type elements throughout the book, cover, and overall book layout. After my first year as an intern I took the leadership role in designing the book, and trained an coordinated with an new intern.

Created new system to workflow in traditional photographic darkroom. Engaged with students, teaching darkroom techniques and proper developing procedures.Created and maintained small darkroom supply business to provide chemicals, papers, and film to students.

Creating Inventive design and branding for photography business. Assist with photography coverage of weddings and engagement shoots.

Beulah Beach, Ohio

Defined media coverage for summer camps through video and photography of all camp events. Utilized professional Canon D and T series SLRS for photography, as a well as for formal interview videography. Go Pro and Sony equipment used mainly for daily videography of both campers and staff. Operated Adobe Premier, After Effects, and Studio video editing softward for weekly videos. Kept to strict deadlines, and worked collaboratively with team of 5 media members.

Watkins Glen, Koa

Facilitated weekly activities on family campground for children, adolescents and adults. Worked with a small group of college-aged employees to minister to campers and tourists in the Watkins Glen area.

Vermilion, Oh

Worked on team of 5 videographers, photographers, and designers to capture video and still imagery of summer camps. Multiple camps with multiple deadlines challenged us to get creative and work fast, with new concepts for each video with each new week of campers.Premier Video Editing software, and Adobe Photoshop software helped to post-process our work. The job required intense physical activity and long hours of editing and making final product CDs and galleries of parents of campers. I grew in my video editing skills tremendously.